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All Journal QARDHUL HASAN: MEDIA PENGABDIAN KEPADA MASYARAKAT Jurnal Aplikasi Dan Inovasi Ipteks SOLIDITAS Studi Kasus Inovasi Ekonomi Jurnal Inovasi Ekonomi Manajemen Bisnis Jurnal Manajemen Bisnis dan Kewirausahaan Open Access DRIVERset Journal of International Conference Proceedings
Marsudi Marsudi
Universitas Muhammadiyah Malang
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Pelatihan Digital Marketing Dalam Membentuk Branding Sekolah R. Iqbal Robbie; Marsudi Marsudi
JURNAL APLIKASI DAN INOVASI IPTEKS "SOLIDITAS" (J-SOLID) Vol 4, No 2 (2021): Jurnal Aplikasi Dan Inovasi Ipteks SOLIDITAS
Publisher : Badan Penerbitan Universitas Widyagama Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/js.v4i2.2779

Abstract

Keadaan pandemi menuntut perubahan yang amat cepat dan signifikan di berbagai bidang termasuk pendidikan. Guru sebagai sumberdaya manusia di sekolah  harus mampu mengikuti perubahan dinamika tersebut dengan beradaptasi sesuai peningkatan teknologi yang berkembang cepat. Pandemi menyebabkan penurunan tingkat anak didik yang sekolah, karena sekolah menerapkan study from home sehingga banyak calon siswa yang menunda untuk sekolah. Hal ini menjadi masalah bagi sekolah untuk mempertahankan eksistensinya, oleh karena itu tim pengabdian melaksanakan pengabdian dengan memberikan pelatihan dan pendampingan. Hasilnya adalah : pelatihan berjalan dengan baik dengan terbentuknya SOP dan contoh pembuatan media sosial untuk menunjukkan kekhasan sekolah PAUD Mawar tersebut.
ANALYSIS OF CONSUMER DIFFERENCES IN DECIDING TO CHOOSE RETAIL MIX IN CONVENIENCE STORE Sri Nastiti Andharini; Marsudi Marsudi
Manajemen Bisnis Vol. 9 No. 2 (2019): October
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jmb.v9i2.10512

Abstract

The purpose of this study was to analyze and test the differences in consumers in choosing retail mix at convenience stores at Giant Malang Olympic Garden and Hypermart Malang Town Square. The research conducted was descriptive research, with the technique of data collection used was a questionnaire. While the data analysis used is discriminant analysis.The results showed that there was a difference between consumers choosing retail mix at convenience stores at Giant Malang Olympic Garden and Hypermart Malang Town Square. What distinguishes consumers from choosing a retail mix at a convenience store at Giant Malang Olympic Garden and Hypermart Malang Town Square is offering various types of products, affordable prices, attractive discounts, providing a oduct catalog that makes it easier for consumers to choose products that will purchased, offering a bundling program (getting free other products that are usually packaged with the main product sold) on certain products, strategic locations (in the city center), always maintained conditions (neat, clean, and always paying attention interior design inside the store).
MODEL OF DEVELOPMENT OF QUALITY OF HIGHER EDUCATION SERVICES IN IMPROVING STUDENT SATISFACTION (STUDY AT MUHAMMADIYAH UNIVERSITY MALANG) Sri Nastiti Andharini; Marsudi Marsudi; Nurjannah Dewi
Manajemen Bisnis Vol. 10 No. 2 (2020): October
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/mb.v10i2.15946

Abstract

The initial research that has been conducted aims to know the quality of college education services and know the possible quality of college education services to improve student satisfaction. In further research that has been conducted aims to determine the concept model of development of quality education services to improve student satisfaction, and create operational standards procedures (SOP) quality services education services that can be done to improve student satisfaction. In the initial study, the data collection technique used was questionnaire distributed to 255 respondents, with purposive sampling. The criteria used are active students, at least semester 3 in the Management Study Program. For further research is used focus discussion group to key person, namely faculty leaders and study programs, using quota sampling. Based on the results of the scale range obtained results, reliability, responsiveness, assurance, empathy, and physical evidence in the category of good. Based on the results of logit regression: simultaneously the dimension of service quality affects student satisfaction, while partially affecting student satisfaction is the conformity of curriculum and materials taught to the needs of students, assignments provided useful, academic supervisors have adequate competence, the existence of unit / insurance for students, care and special daily from lecturers / instructors to students who have academic difficulties, academic supervisors open consulting services for students, neatness and sympathetic lecturers / instructors, and academic officers. Based on the results of discussions with key persons, to improve student satisfaction, need to be improved and developed marketing mix of services through the resulting services, process, distribution, people, physical facilities.
The Effect of Store Atmosphere on Impulse Buying Mediating Positive Emotion: Case Study of Guardian’s Customers at Olympic Garden Mall) Ova Nia Amalia; Marsudi Marsudi; Sri Nastiti Andharini
Jurnal Manajemen Bisnis dan Kewirausahaan (JAMANIKA) Vol. 1 No. 01 (2021): MARCH
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v1i1.16028

Abstract

The purpose of this study was to describe the role of positive emotion in mediating the effect of store atmosphere on impulse buying at the Guardian Store at Mall Olympic Garden in Malang. The population in this study were the Guardian visitors at Mall Olympic Garden. The sample in this study was 120 respondents using purposive sampling. The analysis technique used is the scale range, path analysis, and single test. The results showed that store atmosphere has a positive and significant influence on impulse buying, store atmosphere has a positive and significant influence on positive emotion, positive emotion has a positive and significant effect on impulse buying and positive emotion can be a mediating variable between the influence of store atmosphere on impulse buying
The Effect of Social Media Instagram Promotion on The Sale of Mariposa Novel Hidayatul Fajriyah; Marsudi Marsudi
Jurnal Manajemen Bisnis dan Kewirausahaan (JAMANIKA) Vol. 1 No. 01 (2021): MARCH
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v1i1.16073

Abstract

This research aims to analyze the effect of promotion on social media Instagram towards the selling of Mariposa novels. The sampling technique used in this research was the purposive sampling technique with the criteria: Mariposa novel’s sales report after being published in bookstores in 2019. In order to know the effect of social media on the selling of Mariposa novel, a statistic test namely paired sample t-test was carried out by the researcher. By dividing the sales report into two categories: sales report before the social media promotion treatment (sales report on January to June 2019) and after social media promotion treatment (sales report on July to December 2019). The result showed that the significant value was 0,028 (which is smaller than 0,05). Thus, the promotion on social media Instagram had a significant effect on the selling of Mariposa novel.
The Effect of Price on Customer Satisfaction Mediated by Brand Image Fakhrizza Anfasa Ramadhan Fakhrizza; Marsudi Marsudi; Ardik Praharjo
Jurnal Manajemen Bisnis dan Kewirausahaan (JAMANIKA) Vol. 1 No. 03 (2021): SEPTEMBER
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v1i3.17766

Abstract

The purpose of this study was to determine the effect of price on brand image and its impact on Go-Jek customer satisfaction via Go-Ride services. This type of research is explanatory research with a quantitative approach. The population in this study was UMM students with a sample of UMM students from the Faculty of Economics and Business, Management Department. 100 students were selected by the purposive sampling method while data were collected using a questionnaire and then analyzed with SmartPLS 3.0. The results of this study show that price has no significant effect on consumer satisfaction. Price affects the brand image and brand image affects consumer satisfaction. Indirectly, the price has a significant effect on consumer satisfaction through brand image.
The Influence of Product Quality and Brand Image on Customer Loyalty through Customer Satisfaction on Preloved Products Nuryanti Nuryanti; Marsudi Marsudi; Fika Fitriasari
Jurnal Manajemen Bisnis dan Kewirausahaan (JAMANIKA) Vol. 1 No. 04 (2021): DECEMBER
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v1i4.19436

Abstract

This study aims to determine partially or simultaneously the effect of product quality and brand image on customer loyalty with customer satisfaction as an intervening variable on preloved bag products at the online store Fafacordelia store. The population in this study were all customers of the online shop Fafacordelia store with a sample of 100 respondents. The sampling technique is through a sampling technique with the criteria of customers who have purchased the product more than 2 times by distributing questionnaires through the google form. The results of this study indicate that product quality and brand image have a positive effect on customer loyalty, as well as customer satisfaction as an intervening variable on customer loyalty of preloved bags at Fafacordelia store partially or simultaneously. Based on this research, it can be concluded that product quality and brand image have a positive and significant effect on customer loyalty of preloved bags with customer satisfaction as the intervening variable.
Effect of Training on Employee Performance with Work Motivation as Intervening Variable : (Study on Employees of PT Pertamina Fuel Terminal Tuban) Andrian Ilham Bimantara; Bambang Widagdo; Marsudi Marsudi
Jurnal Manajemen Bisnis dan Kewirausahaan (JAMANIKA) Vol. 1 No. 04 (2021): DECEMBER
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v1i4.19446

Abstract

The study aimed was to determine the effect of training on employee performance and to determine whether work motivation variables could mediate the influence of training on employee performance variables. This research was conducted on employees of PT Pertamina Fuel Terminal Tuban with a total of 58 respondents. Data was collected using a closed questionnaire. The data analysis technique used in this research is path analysis, hypothesis testing using t tet-test the Sobel test. The results of this study indicate that the training variable has a positive and significant effect on employee performance, the training variable has a positive and significant effect on work motivation and the work motivation variable has a positive and significant effect on employee performance.
The Influence of Promotion Through Social Media on Purchasing Decisions Mediated By Consumer Buying Interest In Malang City Melinda Yunita Sari; Marsudi Marsudi; Sri Nastiti Andharini
Jurnal Manajemen Bisnis dan Kewirausahaan (JAMANIKA) Vol. 2 No. 01 (2022): MARCH
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v2i1.20699

Abstract

The research was conducted with the aim of obtaining knowledge about the influence of promotions on purchasing decisions for Wardah Products. Using a sample of one hundred respondents. The questionnaire was used as a data collection technique. Scale range analysis and path analysis were used as data analysis techniques. The research conducted has the result that promotion through social media has a positive and significant influence on purchasing decisions. Then promotion through social media has a positive and significant influence on buying interest. Promotions have an influence on purchasing decisions through buying interest variables with the presence of direct and indirect effects, meaning that promotions on purchasing decisions will have a greater influence if buying interest is used.
Persepsi Konsumen pada Endorser Selebriti Produk Shampo Merek Pantene Marsudi Marsudi
Jurnal Inovasi Ekonomi Vol. 3 No. 02 (2018)
Publisher : Center for Economics, Business and Entrepreneurship Development Faculty of Economics and Business, Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jiko.v3i02.6962

Abstract

Tujuan penelitian ini adalah untuk mengetahui persepsi konsumen terhadap endorser selebriti produk shampo merek Pantene sekaligus variabel yang paling dominan berpengaruh terhadap persepsi konsumen diantara variabel visibility, credibility, attraction dan power selebriti yang digunakan sebagai konstruk dari variabel endorser. Dari hasil penelitian yang akan dilakukan diperoleh bahwa persepsi konsumen tinggi diperkirakan untuk penilaian pada attraction sebagai endorser produk shampo merek Pantene. Hal ini dapat dilihat dari nilai rata-rata skor indikator tersebut diperkirakan masuk pada kriteria tinggi. Indikator yang dimiliki selebritis diharapkan mempunyai daya tarik fisik/penampilan yang menarik, dan berkualitas baik dari segi kepribadian maupun kecantikan yang dimiliki endorser.
Co-Authors Andrian Ilham Bimantara Ardik Praharjo Bambang Widagdo Dewi Nurjannah Fakhrizza Anfasa Ramadhan Fakhrizza Fika Fitriasari Hidayatul Fajriyah Melinda Yunita Sari Mursidi Mursidi Nuryanti Nuryanti Ova Nia Amalia R. Iqbal Robbie Sri Nastiti Andharini