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All Journal KURVA S JURNAL MAHASISWA Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Dharma Bakti JISIP: Jurnal Ilmu Sosial dan Pendidikan SCAFFOLDING: Jurnal Pendidikan Islam dan Multikulturalisme Community Development Journal: Jurnal Pengabdian Masyarakat Proceeding International Seminar of Islamic Studies Sisfo: Jurnal Ilmiah Sistem Informasi Tarsius: Jurnal Pengabdian Tarbiyah, Religius, Inovatif, Edukatif dan Humanis
MUHAMMAD HABIB
UNTAG Samarinda
Religion Arts Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Physics Public Health Social Sciences Other

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Journal : Proceeding International Seminar of Islamic Studies

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THE INFLUENCE OF BRAND EQUITY, PRODUCT QUALITY AND PRICE ON FORMAL CARDINAL PRODUCT PURCHASE DECISIONS AT PT. SUN DEPARTMENT STORE MEDAN MALL Yusnandar, Willy; Habib, Muhammad
Proceeding International Seminar of Islamic Studies INSIS 6 (February 2024)
Publisher : Proceeding International Seminar of Islamic Studies

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Abstract

The aim of this research is to determine and analyze the influence of brand equity, product quality and price on purchasing decisions both partially and simultaneously. The approach used in this research is an associative approach. The population in this study were all people who purchased Cardinal Formal products at PT. Matahari Department Store Medan Mall . The sample in this study using the Lemeslow formula was 96 people who purchased Cardinal Formal products at PT. Matahari Department Store Medan Mall . Data collection techniques in this research used interview techniques, documentation studies, observations and questionnaires. The data analysis technique in this research uses Multiple Linear Regression Analysis Test, Hypothesis Test (t Test and F Test), and Coefficient of Determination. Data processing in this research used the SPSS ( Statistical Package for the Social Sciences ) software program version 24.00. The results of this research prove that partially and simultaneously brand equity, product quality and price have a significant effect on purchasing decisions for Cardinal Formal products at PT. Matahari Department Store Medan Mall
Co-Authors Achyar Zein, Achyar Aris Fauzan, Aris Budianti, Yusnaili Christian, William Erlita, Upik Ari Eryani, Trisna Waty Riza Hanipudin, Sarno Ilhadi, Veri Khasanah, Lastri Kurniawan, Jonathan James Kusumaningtyas, Mahageng Nurdiyanti, Erlinda Putri Nurrohmah, Melita Pratama, Risky Eka Prianto, Asep Regina, Putri Ryan, Az Zahra Nashira Sahputra, Ilham Saputra, Yogatama Sidiq Saputro, Muhammad Susilo Agung Sri Mulyani Subki, Taqiyudin Sundoro, Totok Tahir, Erni Susanty Yarmanto, Yarmanto Yulisda, Desvina Yusnandar, Willy