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Journal : Jurnal Sosial Ekonomi Pertanian

STRATEGI PENGEMBANGAN BISNIS KERIPIK BAYAM Rusli M Rukka; Nurbaya Busthanul; Nur Fatonny
Jurnal Sosial Ekonomi Pertanian Vol 14 No 1 (2018): Februari 2018
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (544.569 KB) | DOI: 10.20956/jsep.v14i1.3622

Abstract

AbstractThe aim of this research is to understand the description of Business model canvas and to create a design of business transformation. The reseach held at CV. OAG Makassar, It is one of a company that produced spinach chips. In order to complete a valid data, researcher were conducted a participatory action reseach method, where the researcher also involved for more than two months in the company.  The general description of the company was explained in descriptive by describing the company resources position and their performance. Business model and its business transformation model were analized using business model canvas approach and customer emphaty map. The development strategy result of CV AOG business transformation is to improving the preserves of customer segment and so as their resource key. The improvement on value propositions like customer customization services, websites and social media in its value on channels and customer relationship produce a revenue streams from new product selling which made from spinach and other veggies. Improvement also needed in social activities on key activities, increasing partners such as event organizer and delivery services as key partners, also cost added for customization and social activity on cost structure.  Keywords : development strategy; bussiness model canvas;  spinach chips.
MOTIVASI PETANI DALAM BUDIDAYA PADI PULU MANDOTI Jumarni Latif; Nurbaya Busthanul; A. Amrullah
Jurnal Sosial Ekonomi Pertanian Vol 16 No 1 (2020): Februari 2020
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (553.975 KB) | DOI: 10.20956/jsep.v16i1.8353

Abstract

Farmer motivation is defined as a condition that drives a person to carry out an action in order to achieve his goals. Pulu Mandoti is one of the rarest types of fragrant glutinous rice. Pulu Mandoti can only grow in mountainous areas with an altitude of 700 meters above sea level. One of the villages that meets these criteria is Salukanan Village, Baraka sub-District, Enrekang District. This study aims to describe the system of Mandoti Pulu rice cultivation and to determine the motivation of farmers in the cultivation of Mandoti Pulu rice. This research was conducted in Salukanan Village, Baraka Subdistrict, Enrekang District in July 2019 using a descriptive qualitative method, by collecting information through interviews and questionnaires, then the information was processed using a Likert scale, and analyzed descriptively qualitatively. In conclusion, the cultivation conditions of the mandoti rice plant varieties used are local seeds, the process of land management is done by spraying herbicides, planting by way of transplanting with planting spacing, ie spacing of 25x25 cm tiles, fertilizing is done on average 5 times in one run planting season, i.e. before planting, 7 days after planting, 3rd week, 6th week, and 12th week, irrigation using water coming from the mountains using semi-technical irrigation, controlling pests and diseases by spraying appropriate pesticides such as supremo, regent, dangke and rat poison, harvest after rice aged 6-7 months ie in September to November is carried out using a technology that is still simple, ani-ani, post-harvest activities carried out namely drying and threshing. While the motivation of farmers in the cultivation of Pulu Mandoti rice from the aspect of the economic environment is at a moderate level, aspects of the social environment are at a high level, and aspects of the natural environment are at a high level.