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All Journal Ekuitas: Jurnal Pendidikan Ekonomi Journal Publicuho JOURNAL OF APPLIED MANAGERIAL ACCOUNTING Jurnal Karinov Jurnal Pengabdian Masyarakat Asia Jurnal Pengabdian kepada Masyarakat Ekuitas Jurnal Pnedidikan Ekonomi
Muhammad Muhammad
Universitas Negeri Malang
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Journal : Jurnal Pengabdian Masyarakat Asia

 1 
Tambakasri BUMDes Branding Assistance in Increasing Organizational Value Tomy Rizky Izzalqurny; Muhammad Muhammad; Muhammad Andry Prio Utomo; Rifaldy Adinandra Ferdiansyah
Jurnal Pengabdian Masyarakat Vol 5 No 1 (2024): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v5i1.2032

Abstract

Purpose: The purpose of this study is to explore the efforts to develop the economy and improve the quality of life of the community in Tambakasri Village, Tajinan District, Malang Regency, East Java. It focuses on the role of Micro, Small, and Medium Enterprises (MSMEs) in developing the local economy and the need for digital marketing and graphic design skills in promoting MSME products in the digital era. Method: The study employs a service program that includes initial observation, counseling, mentoring, and evaluation. Observations are conducted to understand the situation and needs in Tambakasri Village. Counseling and mentoring involve training in using Canva and social media for digital marketing. An evaluation is carried out to measure the impact of the training program. Practical Applications: The practical application of this study lies in its potential to enhance the capabilities of MSMEs in digital marketing and product design. This is achieved through training in the use of Canva and social media, which are key tools in the digital era. The study shows that these skills can have a positive impact on village economic development and help MSMEs compete in the digital era. Conclusion: The results of this service program show an increase in MSME capabilities in digital marketing and product design. This has a positive impact on the economic development of Tambakasri Village, demonstrating the importance of digital skills in helping MSMEs compete in the digital era. The study concludes that digital marketing and graphic design are key to promoting MSME products and contributing to sustainable economic growth.
Assistance with Pagersari Governance to Become a Smart Village with Administration and Financial Management Tomy Rizky Izzalqurny; Slamet Fauzan; Muhammad Muhammad; Rifaldy Adinandra Ferdiansyah
Jurnal Pengabdian Masyarakat Vol 5 No 1 (2024): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v5i1.2033

Abstract

Purpose: The purpose of this service is to assist Pagersari Village in improving its administrative and financial governance, with the ultimate goal of transforming it into a Smart Village. Despite having excellent potential, Pagersari Village faces challenges in optimizing its administrative and financial aspects. Method: A series of assistance activities were carried out from June to September 2023. The main activities included the preparation of efficient and transparent village administration management guidelines and assistance with an integrated financial system. Additionally, village staff were trained in good administrative management and the use of the autocrat application. Practical Applications: The practical application of this service is the creation of a transformation plan for Pagersari towards becoming a Smart Village. This plan focuses on more efficient, transparent, and technology-based administrative and financial management. Conclusion: The successful implementation of this service in Pagersari Village serves as an example for other villages. It demonstrates the feasibility of realizing Smart Villages as part of sustainable development efforts at the village level. This success story can inspire and guide other villages in their journey towards becoming Smart Villages.
Co-Authors Adelia Shabrina Prameka Arisona Ahmad Buyung Adi Dharma Dwi Narullia Izzalqurny, Tomy Rizky Muhammad Andry Prio Utomo Rayie Tariaranie Wiraguna Ria Zulkha Ermayda Rifaldy Adinandra Ferdiansyah Slamet Fauzan Vega Wafareta