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DIGITAL MARKETING SEBAGAI STRATEGI PEMASARAN PRODUK PKK Ria Zulkha Ermayda; Hanjar Ikrima Nanda; Dwi Narullia
Jurnal Pengabdian UntukMu NegeRI Vol 3 No 2 (2019): Pengabdian Untuk Mu negeRI
Publisher : LPPM UMRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (340.227 KB) | DOI: 10.37859/jpumri.v3i2.1506

Abstract

Abstrak Kegiatan yang dilakukan Kelompok PKK Desa Sutojayan sebagian besar telah diarahkan kepada aktivitas yang produktif dan bernilai jual, seperti pembuatan kerajinan tas dari tali kur, membuat bros, dan berbagai jenis keripik. Beberapa produk tersebut mampu dihasilkan oleh kelompok PKK dalam kurun waktu tertentu. Berdasarkan analisis situasi, dibutuhkan cara atau strategi khusus dalam melakukan pemasaran produk-produk tersebut, karena selama ini pemasaran masih dilakukan dalam lingkup lokal atau hanya sebatas dari mulut ke mulut. Kegiatan ini bertujuan untuk menambah pengetahuan terkait strategi pemasaran produk kepada kelompok PKK melalui pelatihan digital marketing. Metode pelaksanaan kegiatan ini yakni pelatihan secara langsung sekaligus praktik pada aplikasi online yang digunakan, yakni facebook dan instagram. Hasil dari kegiatannya ini adalah anggota kelompok PKK dapat membuat akun online yang khusus untuk memasarkan produk-produk yang dihasilkan melalui akun facebook dan instagram. Melalui strategi digital marketing, beberapa produk yang dihasilkan oleh Kelompok PKK Desa Sutojayan dapat dikenal secara meluas sehingga mampu mengangkat nama Desa Sutojayan. Keywords: Digital Marketing, local product, marketing training Abstract Most of the activities undertaken by the PKK group in Sutojayan Village have been directed to productive and valuable selling activities, such as making handicraft bags made from rope ties, making brooches, and various types of chips. Some of these products were able to be produced by the PKK group within a certain period. Based on the situation analysis, special methods or strategies are needed in marketing these products, because so far marketing has only been carried out in the local scope or only limited to word of mouth. This activity aims to increase knowledge related to product marketing strategies to PKK group through digital marketing training. The method used in the implementation of activities is direct training as well as practice in the online application used, namely Facebook and Instagram. As a result of this activity, PKK group members can create an online account specifically for marketing products produced through Facebook and Instagram accounts. Through digital marketing strategies, some of the products produced by the PKK group can be widely recognized so that they can raise the name of the Sutojayan Village. Keywords : Digital Marketing, produk lokal, pelatihan pemasaran
The relationship between accounting students’ moral development and narcissism on academic fraud Nujmatul Laily; Ria Zulkha Ermayda; Aulia Azzardina
Journal of Education and Learning (EduLearn) Vol 15, No 2: May 2021
Publisher : Intelektual Pustaka Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (399.625 KB) | DOI: 10.11591/edulearn.v15i2.15985

Abstract

The stages in an individual's moral development will determine how an individual will behave. Kohlberg divides moral development into three stages, namely pre-conventional, conventional and post-conventional. However, the stages of individual moral development may vary. These different levels of moral development will influence individuals’ behavior when they face ethical dilemmas. This research aimed to determine the correlation between accounting students’ moral development and narcissism on academic fraud. This quantitative research employed a survey method. The research samples were 46 accounting students taken with a random sampling method. The results showed that narcissism affects accounting students’ academic fraud but there is no correlation between the level of moral development and academic fraud.
MENGOLAH LIMBAH RUMAH TANGGA UNTUK MENINGKATKAN KONSUMSI MANDIRI Ria Zulkha Ermayda; Hanjar Ikrima Nanda; Dewi Noor Fatikhah
Jurnal KARINOV Vol 2, No 1 (2019): Januari
Publisher : Institute for Research and Community Service (LP2M), Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1045.59 KB) | DOI: 10.17977/um045v2i1p39-46

Abstract

Rendahnya antusiasme warga untuk membuang sampah ke TPA  menyebabkan pencemaran udara, air, dan tanah tidak dapat dihindari. Polusi juga tampak di TPA itu sendiri,  dimana TPA  hanya menjual sampah yang bisa dijual dan menimbun sisanya. Penigkatan polusi pun tidak dapat dihindari. Oleh karena itu solusi yang ditawarkan adalah dengan mendampingi warga untuk mengolah limbah rumah tangga organik menjadi pupuk kompos, yang dapat dimanfaatkan untuk menyuburkan tanaman sayur di rumah masing-masing. Penyuluhan pentingnya kepediluan lingkungan menjadi kegiatan awal untuk menyadarkan warga akan pentingnya menjaga lingkungan. Selanjutnya warga dilatih dan terus didampingi agar mampu mengolah limbah rumah tangga menjadi pupuk organik. Sembari menunggu pupuk siap digunakan, warga dilibatkan dalam penanaman dan perawatan bibit sayuran. Antusiasme warga tidak surut meskipun tiga kali mengalami kegagalan. Diharapkan kegiatan ini dapat terus berjalan sehingga warga dapat memetik  sayuran organik di kebun mini, di rumah masing-masing, tanpa harus membeli mahal di luar. Kepala Desa Sutojayan mengatakan jika kegiatan di RT 07 ini bisa terus berjalan dengan baik, maka RT tersebut dapat dijadikan RT percontohan bagi RT, dalam hal pengolahan limbah rumah tangga organik.
Pengendalian Internal Sistem Penggajian: Esensi Langkah Ekspansi UMKM (Studi pada Usaha Dagang di Kabupaten Ngawi Jawa Timur) Ria Zulkha Ermayda; Dhika Maha Putri; Dwi Narullia
Jurnal Pendidikan Akuntansi (JPAK) Vol 9 No 1 (2021)
Publisher : Program Studi Pendidikan Akuntansi Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jpak.v9n1.p25-31

Abstract

One of the effects of Pandemic Covid-19 is the drop in demand which resulted in disruption of the supply chain. More than 50% of Micro, Small and Medium Enterprises (MSMEs) in Indonesia potentially collapsed into bankruptcy as a result of the pandemic. On the other hand, the existence of MSMEs has a major contribution to the Indonesian economy. This is the main reason for the importance of maintaining the business continuity of the MSME sector, one of which is by implementing an efficient and effective accounting information system and internal control. Internal control of the payroll system is an important aspect because MSMEs are still very dependent on human resources (HR) in carrying out their business processes. This research is a qualitative case study which aims to examine the information system and internal control implemented by UD X. The data were obtained through interviews and documentation to be analyzed. Triangulation of methods and sources was carried out as a validation step for this research. The results of the study conclude that in general, internal control in the UD.X payroll system has met the aspects and objectives of internal control. However, to control employee attendance, an evaluation is needed. Improving the quality and motivation of employees is needed so that the willingness, discipline and productivity of employees will increase. One of the controls that can be applied by UD.X is through the provision of rewards to employees with good performance, balanced with continuous evaluation of the frequency of employee attendance.
Effect of Blended Learning On Cost Accounting Academic Evaluation of Student in State University of Malang Hanjar Ikrima Nanda; Ria Zulkha Ermayda; Dewi Noor Fatikhah R.
Journal of International Conference Proceedings (JICP) Vol 2, No 1 (2019): Proceedings of the 3rd International Conference of Project Management (ICPM) Bal
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v2i1.489

Abstract

Products to support blended learning called "Solutive Blended Learning" have been developed. This study aims to evaluate the effectiveness of blended learning using these products, on the learning outcomes of cost accounting for students at State University of Malang. Closed questionnaires were distributed to 32 students who were studying the calculation of manufacturing business production costs, using these products. The independent variables tested were website effectiveness in blended learning management, blended learning concepts, and use of blended learning. The dependent variable is academic evaluation. SPSS 22 is used to make statistical analysis, which uses Pearson correlation test. The results of the analysis show that there is a positive and significant relationship between the use of blended learning, using the products developed, and the results of academic evaluations.
Radio Audit: A Visual Podcast Series as The Learning Media to Increase Accounting Students Engagement Dhika Maha Putri; Ria Zulkha Ermayda; Rizky Firmansyah; Septy Nur Sulistyawati; Siti Mariyah
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 10 No. 2 (2022)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v10i2.43316

Abstract

Universities are currently focusing on generic skills and students' critical thinking abilities. The demands on the workplace and the transformation in the field of technology cause theoretical knowledge is not enough to be successful in the workplace. As an auditor, students must have expertise, technical training, and professional skills in order to carry out audit implementation and report preparation. Accounting educators make a variety of innovations in response to the need to transfer knowledge in today's online learning environment, one of which is the use of video as a learning tool. The purpose of this study is to investigate the effect of using video podcasts (Radio Audit) on accounting students' engagement in auditing courses. Through a case study approach, this study found that the use of video podcasts increased student engagement in the third dimension (behavioral, emotional, and cognitive). According to the findings of surveys and interviews with students, the use of video podcasts increases student motivation in studying, increases flexibility, and makes it easier for them to understand the main points that must be mastered so that they can be successful in completing the final exam. This research contributes to the field of education by demonstrating that learning by using video podcasts can be an effective means and expands the study of the use of video podcasts in learning in universities.
SOSIALISASI PERHITUNGAN PAJAK UMKM BERDASARKAN UU HPP (HARMONISASI PERATURAN PERPAJAKAN) PADA MAHASISWA WIRAUSAHA Ria Zulkha Ermayda; Muhammad Muhammad; Dwi Narullia
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 8: Januari 2023
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kegiatan sosialisasi dalam rangka pengabdian kepada masyarakat ini bertujuan untuk memberikan pemahaman dan pengetahuan kepada mahasiswa yang berwirausaha terhadap pemberlakuan UU HPP yang disertai dengan penyusunan laporan keuangan sesuai Standar Akuntansi Keuangan Entitas Mikro Kecil Menengah (SAK EMKM). Pelatihan diselenggarakan pada aula D10 Fakultas Universitas Negeri Malang dihadiri tidak kurang dari 30 peserta ini dibagi menjadi 3 sesi, sesi pertama yaitu pemaparan materi mengenai penyusunan laporan keuangan berdasarkan SAK EMKM. Kemudian sesi kedua disampaikan materi mengenai UU HPP dan cara menghitung pajak yang harus dibayarkan berdasarkan peraturan tersebut. Selanjutnya diakhir sesi diberikan kesempatan bagi peserta untuk tanya jawab kepada pemateri dan simulasi perhitungan pajak UMKM. Hasil dari pelatihan dan pendampingan yang dilakukan, 100 persen peserta telah mampu memahami pemberlakukan UU HPP terkait pajak final UMKM dengan menghitung pajak usahanya berdasarkan kertas kerja yang disediakan oleh tim pelaksana.
PENINGKATAN PRODUKTIVITAS MELALUI PENGEMBANGAN APLIKASI PPH 21 VOL. 1 PADA KKP TJARMADI DAN REKAN Sheila Febriani Putri; Ria Zulkha Ermayda; Dhika Maha Putri; Hanjar Ikrima Nanda
JURNAL PENGABDIAN MANDIRI Vol. 2 No. 10: Oktober 2023
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Taxes are contributions that are obligatory for citizens of the country. Tax is something that is coercive and is the main income of the state for the improvement and development of the country. Taxes consist of various types, one of which is Income Tax. Income Tax (PPh) Article 21 is a tax imposed on income for work, services or other activities which include wages, salaries, honoraria and the like. Where the PPh calculation is calculated using the self-assessment method so that the calculation often makes mistakes. This activity aims to develop the PPh Article 21 application so that the calculation of the tax to be paid can be more accurate. The Tax Consultant Office will work with vendors to make PPh Article 21 applications which are expected to be able to separate how many employees have income above PTKP and below PTKP (tax free). The result of this activity is the creation of the PPh Article 21 application related to a more accurate calculation of types of income and other additional income and deductions received by employees.
Radio Audit: A Visual Podcast Series as The Learning Media to Increase Accounting Students Engagement Dhika Maha Putri; Ria Zulkha Ermayda; Rizky Firmansyah; Septy Nur Sulistyawati; Siti Mariyah
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 10 No. 2 (2022)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v10i2.43316

Abstract

Universities are currently focusing on generic skills and students' critical thinking abilities. The demands on the workplace and the transformation in the field of technology cause theoretical knowledge is not enough to be successful in the workplace. As an auditor, students must have expertise, technical training, and professional skills in order to carry out audit implementation and report preparation. Accounting educators make a variety of innovations in response to the need to transfer knowledge in today's online learning environment, one of which is the use of video as a learning tool. The purpose of this study is to investigate the effect of using video podcasts (Radio Audit) on accounting students' engagement in auditing courses. Through a case study approach, this study found that the use of video podcasts increased student engagement in the third dimension (behavioral, emotional, and cognitive). According to the findings of surveys and interviews with students, the use of video podcasts increases student motivation in studying, increases flexibility, and makes it easier for them to understand the main points that must be mastered so that they can be successful in completing the final exam. This research contributes to the field of education by demonstrating that learning by using video podcasts can be an effective means and expands the study of the use of video podcasts in learning in universities.