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All Journal Jurnal Ilmu Komunikasi KOMUNITAS: INTERNATIONAL JOURNAL OF INDONESIAN SOCIETY AND CULTURE Jurnal Ilmu Komunikasi
Tatag Handaka
Communication Science Department, Social and Cultural Science Faculty, Trunojoyo University
Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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HUBUNGAN ANTARA TERPAAN IKLAN KOSMETIKA LIPSTIK DENGAN MOTIVASI MEMBELI PRODUK KOSMETIKA LIPSTIK Handaka, Tatag
Jurnal Ilmu Komunikasi Vol 1, No 2 (2009): Jurnal Ilmu Komunikasi
Publisher : Progdi Ilmu Komunikasi FISIP UPN Veteran Jatim

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Abstract

Periklanan merupakan suatu proses komunikasi memegang peranan yang cukup penting dalam perindustrian barang dan jasa, juga berperan dalam membentuk pola serta pendapat umum. Variable bebas dalam penelitian ini adalah intensitas  terpaan iklan kosmetika lipstick yaitu jumlah kekerapan,  berapa kali responden mendapat terpaan iklan kosmetika lipstick di media massa. Variabel tak bebasnya adalah motivasi mahasiswa dalam membeli produk kosmetika lipstick yang meliputi kebutuhan konsumen untuk menggunakan kosmetika lipstick, kesenangan dalam menggunakan lipstick, penciptaan peningkatan perasaan yang bersifat emosional ( lebih percaya diri). Populasi penelitian mahasiswa FISIP-UPN ”Veteran” Jawa Timur sebanyak 374 mahasiswi. Teknik penarikan sample menggunakan “Simple Random Sampling “, yang ditentukan ukuran sampel minimal kurang lebih 10 % sehigga diperoleh sampel sebanyak 73 responden. Pengumpulan data diperoleh melalui penyebaran dan pengisian angket dari responden sebagai sample. Tenik analisis data menggunakan analisis Chi-kuadrat, yang bertujuan untuk mengetahui ada atau tidaknya hubungan antara intensitas dan kebutuhan, kesenangan serta kepercayaan diri dalam menggunakan lipstick. Hasil penelitian dapat disimpulkan bahwa terbukti  adanya hubungan yang cukup berarti antara  terpaan iklan kosmetika lipstick dengan motivasi membeli produk kosmetika lipstick yang didorong oleh kebutuhan konsumen untuk menggunakan kosmetika lipstick, kesenangan dalam menggunakan lipstick dan penciptaan peningkatan perasaan yang bersifat emosional (lebih percaya diri) Kata kunci : kosmetik lipstick, motivasi
Social Capital and Communication Systems of Ettawa Goat Breeders in Purworejo Regency Handaka, Tatag; Wahyuni, Hermin Indah; Sulastri, Endang; Wiryono, Paulus
KOMUNITAS: INTERNATIONAL JOURNAL OF INDONESIAN SOCIETY AND CULTURE Vol 7, No 2 (2015): Komunitas, September 2015
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/komunitas.v7i2.4479

Abstract

The purpose of this study is to determine the social capital and communication system of Ettawa goat breeders (Peranakan Ettawa/PE) Kaligesing race in Purworejo. The study used the theory of social capital and communication systems in the perspective of Niklas Luhmann. The method of this study employed ethnography. Social capital of breeders is developed within farmers’ groups (Poktan). The existing social capitals in Poktan include trust, network, and norms. Social capital of trust is seen in the management of membership dues/contribution, poktan board transparency, division of work, and goat farming with nggaduh system. Network appears in the cooperation between Poktan with other Poktan, instructors/educator, traders/markets, universities, villages and districts. Norms are seen in the agreement on the division of dues, waragan group, and the breeders who use goats as debt guarantee and youth Poktan rules that prohibit breeders to sell the goats before lambing.
Interelasi Subsistem Komunikasi Pemerintah dalam Pengembangan Kambing Kaligesing di Purworejo Handaka, Tatag; Wahyuni, Hermin Indah
Jurnal ILMU KOMUNIKASI Vol 14, No 2 (2017)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (514.058 KB) | DOI: 10.24002/jik.v14i2.1137

Abstract

Government communication system encounter extension and selling complexity. The aim of the study is to know how interrelation of government communication sub system in encounter extension and selling complexity in Kaligesing goat farming in Purworejo regency. The theory of the study is communication system in perspective of Niklas Luhmann. The study was used explorative case study method. The result of the study showed that extension sub system and breeding sub system not optimal in interrelation. So, information which produced and reproduced not solved complexity effectively.
Social Capital and Communication Systems of Ettawa Goat Breeders in Purworejo Regency Handaka, Tatag; Wahyuni, Hermin Indah; Sulastri, Endang; Wiryono, Paulus
KOMUNITAS: International Journal of Indonesian Society and Culture Vol 7, No 2 (2015): Komunitas, September 2015
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/komunitas.v7i2.4479

Abstract

The purpose of this study is to determine the social capital and communication system of Ettawa goat breeders (Peranakan Ettawa/PE) Kaligesing race in Purworejo. The study used the theory of social capital and communication systems in the perspective of Niklas Luhmann. The method of this study employed ethnography. Social capital of breeders is developed within farmers’ groups (Poktan). The existing social capitals in Poktan include trust, network, and norms. Social capital of trust is seen in the management of membership dues/contribution, poktan board transparency, division of work, and goat farming with nggaduh system. Network appears in the cooperation between Poktan with other Poktan, instructors/educator, traders/markets, universities, villages and districts. Norms are seen in the agreement on the division of dues, waragan group, and the breeders who use goats as debt guarantee and youth Poktan rules that prohibit breeders to sell the goats before lambing.
Social Capital and Communication Systems of Ettawa Goat Breeders in Purworejo Regency Handaka, Tatag; Wahyuni, Hermin Indah; Sulastri, Endang; Wiryono, Paulus
Komunitas Vol 7, No 2 (2015): September 2015
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/komunitas.v7i2.4479

Abstract

The purpose of this study is to determine the social capital and communication system of Ettawa goat breeders (Peranakan Ettawa/PE) Kaligesing race in Purworejo. The study used the theory of social capital and communication systems in the perspective of Niklas Luhmann. The method of this study employed ethnography. Social capital of breeders is developed within farmers’ groups (Poktan). The existing social capitals in Poktan include trust, network, and norms. Social capital of trust is seen in the management of membership dues/contribution, poktan board transparency, division of work, and goat farming with nggaduh system. Network appears in the cooperation between Poktan with other Poktan, instructors/educator, traders/markets, universities, villages and districts. Norms are seen in the agreement on the division of dues, waragan group, and the breeders who use goats as debt guarantee and youth Poktan rules that prohibit breeders to sell the goats before lambing.
Co-Authors Endang Sulastri Hermin Indah Wahyuni Paulus Wiryono, Paulus