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All Journal urnal Interaksi: Jurnal Ilmu Komunikasi International Journal of Communication and Society
Qholiva Yuni Fadilla
Universitas Muhammadiyah Yogyakarta
Humanities Languange, Linguistic, Communication & Media Social Sciences

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Transformation of print media in the digital era: media convergence of Kedaulatan Rakyat Qholiva Yuni Fadilla; Filosa Gita Sukmono
International Journal of Communication and Society Vol 3, No 1: June 2021
Publisher : Association for Scientific Computing Electrical and Engineering (ASCEE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31763/ijcs.v3i1.165

Abstract

In Indonesia, mainstream media industries are facing numerous challenges in applying media convergence, including the media that has been established for years, such as Tempo and Pikiran Rakyat, which have experienced the hurdles and even failure in adopting media convergence. Meanwhile, Kedaulatan Rakyat, as the oldest local print media company in Indonesia, also converged and transformed its institution through media multiplatform diversification to answer the challenge of industry 4,0. The research aimed to interpret and describe the media converge conducted by Kedaulatan Rakyat. The research method used was case-study and with in-depth interviews, observation, and documentation as the data collection. The research found that Kedaulatan Rakyat tried to answer the development of technology by adopting media convergence. The convergence applied was newsroom 3.0 or integrated newsroom. However, Kedaulatan Rakyat exercised an inaccurate strategy in executing its newsroom convergence 3.0, namely by preserving conservative traditions. After abandoning newsroom convergence, Kedaulatan Rakyat performed content-sharing activity and deep and shallow strategy. However, couple with the landscape of journalism of Kedaulatan Rakyat that had not met the criteria of multi-tasking and inequality and role distribution among media, the new activities also did work optimally. In light of that, the preservation of conservation traditions in media companies should be considered as a bar of media convergence adoption.
Bisnis Informasi Lowongan Kerja: Sebuah Komodifikasi di Portal Media Online dan Jejaring Sosial Qholiva Yuni Fadilla
Jurnal Interaksi: Jurnal Ilmu Komunikasi Vol 4, No 2 (2020): Jurnal Interaksi : Jurnal Ilmu Komunikasi
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (496.534 KB) | DOI: 10.30596/interaksi.v4i2.4580

Abstract

The information society makes the production, processing, distribution and consumption of information the primary economic and social activity. This makes information as one of the main commodities in the information society market industry. LokerJogja.ID as an online media portal and with its social media network makes job content as a marketable commodity and is considered to be able to attract the attention of the public. This study identifies and criticizes how LokerJogja.ID offers commodities in the form of job content to be of appropriate use value. By using a critical paradigm, this study uses virtual ethnography method. Data collected documentation through online media portals and social media networks used by LokerJogja.ID. Then, the findings are analyzed through collection, reduction, and presented in a qualitative-descriptive. Based on the analysis of researchers, online media portals and social networks are only used as a 'container' for profit, that is, by utilizing audiences and content that is sufficiently distributed from job openers. Not only modifying job content as something of exchange value, but LokerJogja.ID has exploited the audience. This relates to the number of audiences as followers and visitors of the online media portal and social network LokerJogja.ID which can affect the profitability of the job content platform.
Co-Authors Filosa Gita Sukmono