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All Journal LANTERN (Journal on English Language, Culture and Literature) Jurnal Mirai Management International Research Journal of Business Studies (E-Journal)
Heny Handayani
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Determinants of the Stock Price Volatility in the Indonesian Manufacturing Sector Handayani, Heny; Muharam, Harjum; Mawardi, Wisnu; Robiyanto, Robiyanto
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 11, No 3 (2018): December 2018 - March 2019
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (100.117 KB)

Abstract

THE PROCESS OF WORD FORMATION AND PHRASE STRUCTURE OF ANDROID APPLICATION NAMES Handayani, Heny
LANTERN (Journal on English Language, Culture and Literature) Volume 2, Nomor 1, Tahun 2013
Publisher : LANTERN (Journal on English Language, Culture and Literature)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (244.138 KB)

Abstract

Android is an operating system for mobile device, such as smartphones and tablet computers that was developed by Google. In this era, android is a popular operating system that is searched by people because of necessary of information. The process and structure of android application names are interesting to be analyzed since they have different structure of words in general. The purpose research is to describe and explain which word formation processes and phrase structure that are commonly used in Android Application Names. In this research, the writer used descriptive qualitative method. The technique to process the data is Teknik Bagi Unsur Langsung. The writer found 100 android application names in android phone with 10 word formation processes that form those; they are 39 words compounding, 21 words multiple processes, 9 words which was formed acronym and initialization, 9 words back formation, 7 words conversion, 5 words clipping, 3 words blending, 3 words borrowing, 3 words inflection, and also 1 word which was formed derivation. Based on the phrase structure, the writer 84 words noun phrase, 15 words verb phrase, and 1 word infinitival phrase. The result shows that noun phrase is frequent phrases that can be found in the android phone.
The Impact of Russian Ukraine Conflict on Macroeconomics in Indonesia Heny Handayani; Caesar Octoviandy Purba
Jurnal Mirai Management Vol 7, No 3 (2022)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v7i3.3189

Abstract

Ekonomi global menghadapi beberapa guncangan dan tantangan. Inflasi yang lebih tinggi dari yang diharapkan dan persisten, kondisi keuangan yang lebih ketat, perang Rusia terhadap Ukraina, dan pandemi Covid-19 yang berkepanjangan Para penulis menggunakan metode kualitatif untuk mengumpulkan data untuk penelitian ini, yang mencakup data primer dan data urutan, dan mereka mengumpulkan data menggunakan dokumentasi. Dampak konflik Rusia-Ukraina terhadap ekonomi makro Indonesia antara lain kenaikan harga BBM, kenaikan harga kebutuhan, kenaikan harga gandum, dan fluktuasi nilai tukar. Upaya untuk mengatasi dampak ini termasuk implementasi kebijakan yang dikalibrasi, direncanakan, dan dikomunikasikan dengan baik untuk mendukung pemulihan jangka panjang dan pertumbuhan yang kuat, jangka panjang, seimbang, dan inklusif. Kata kunci: konflik, ekonomi makro, Rusia-Ukraina, Indonesia
The Use Of Social Media Influencers in Digital Marketing to Target Consumer Buying Interest Caesar Octoviandy Purba; Heny Handayani
Jurnal Mirai Management Vol 7, No 3 (2022)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v7i3.3084

Abstract

Communication and relationship building have become easier thanks to technological advances such as social media apps. One of the offenders that contribute to the success of digital marketing platforms such as social media is the use of influencers. Effective marketing entails keeping a product in front of consumers' minds so that they choose to purchase the products on offer. The goal of this study is to find out how digital marketing via social media influencers influences consumer purchasing behavior. According to AISAS streams, micro-influencers, macro-influencers, and mega-influencers can create content that piques the interest of many netizens. The number of likes and comments on an influencer's account can indicate how popular the account is with followers. Influencers can also use their visual style to communicate various types of promotions and personal jargon This is exemplified by appealing photography and copywriting. It is obvious that affected netizens have the potential to search for products (search), buy products (action), and review products, which can have an impact on companies that can promote their products to influencers. As a result, influencer marketing has grown in popularity as a marketing strategy for influencers because they can present posts that promote brand image and characteristics that have a significant impact on their consumers.
Co-Authors Caesar Octoviandy Purba Harjum Muharam Robiyanto Wisnu Mawardi