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All Journal Jurnal Akuntabilitas Manajemen Pendidikan Policy & Governance Review Jurnal Mirai Management Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilman: Jurnal Ilmu Manajemen
Caesar Octoviandy Purba
Politeknik STIA LAN Bandung
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Menilai risiko dari organisasi yang bertransformasi: pelajaran terbaik untuk penguatan akuntabilitas pendidikan tinggi di Indonesia Hafid Aditya Pradesa; Caesar Oktoviandy Purba; Ramdani Priatna
Jurnal Akuntabilitas Manajemen Pendidikan Vol 9, No 2 (2021): September
Publisher : Faculty of Education, Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jamp.v9i2.40104

Abstract

Artikel ini membahas praktik manajemen risiko di perguruan tinggi dengan menekankan pada pentingnya manajemen risiko di lembaga pendidikan tinggi. Artikel ini bertujuan untuk mengulas analisis risiko pada konteks institusi pendidikan tinggi. Penelitian ini didasarkan atas pendekatan terintegrasi dari proses manajemen risiko pada perguruan tinggi yang bertransformasi ke perguruan tinggi vokasi. Studi ini bersifat deskriptif kualitatif dalam mengkaji analisa risiko pada Politeknik STIA LAN Bandung, sebagai perguruan tinggi dibawah naungan Lembaga Administrasi Negara yang telah bertransformasi menjadi Politeknik sejak tahun 2020. Berdasarkan penerapan kerangka kerja manajemen risiko ISO 31000:2018 yang menjadi dasar dalam mengelola risiko, hasil analisis risiko menunjukkan bahwa risiko terpenting berdasarkan nilai risiko yang ditemukan adalah risiko operasional berkaitan dengan kurikulum berbasis kompetensi vokasional. Risiko lain yang terpenting adalah tentang risiko reputasi yakni berkaitan dengan risiko akreditasi serta publikasi penelitian. Temuan analisis risiko ini menjadi bahan informasi yang sangat penting terutama dalam konteks institusi pendidikan tinggi yang telah bertransformasi secara kelembagaan. Ke depan, institusi pendidikan tinggi yang bertransformasi akan lebih dituntut untuk mempersiapkan dirinya dengan lebih baik untuk mengambil perspektif risiko yang luas.
The Use Of Social Media Influencers in Digital Marketing to Target Consumer Buying Interest Caesar Octoviandy Purba; Heny Handayani
Jurnal Mirai Management Vol 7, No 3 (2022)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v7i3.3084

Abstract

Communication and relationship building have become easier thanks to technological advances such as social media apps. One of the offenders that contribute to the success of digital marketing platforms such as social media is the use of influencers. Effective marketing entails keeping a product in front of consumers' minds so that they choose to purchase the products on offer. The goal of this study is to find out how digital marketing via social media influencers influences consumer purchasing behavior. According to AISAS streams, micro-influencers, macro-influencers, and mega-influencers can create content that piques the interest of many netizens. The number of likes and comments on an influencer's account can indicate how popular the account is with followers. Influencers can also use their visual style to communicate various types of promotions and personal jargon This is exemplified by appealing photography and copywriting. It is obvious that affected netizens have the potential to search for products (search), buy products (action), and review products, which can have an impact on companies that can promote their products to influencers. As a result, influencer marketing has grown in popularity as a marketing strategy for influencers because they can present posts that promote brand image and characteristics that have a significant impact on their consumers.
The Impact of Russian Ukraine Conflict on Macroeconomics in Indonesia Heny Handayani; Caesar Octoviandy Purba
Jurnal Mirai Management Vol 7, No 3 (2022)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v7i3.3189

Abstract

Ekonomi global menghadapi beberapa guncangan dan tantangan. Inflasi yang lebih tinggi dari yang diharapkan dan persisten, kondisi keuangan yang lebih ketat, perang Rusia terhadap Ukraina, dan pandemi Covid-19 yang berkepanjangan Para penulis menggunakan metode kualitatif untuk mengumpulkan data untuk penelitian ini, yang mencakup data primer dan data urutan, dan mereka mengumpulkan data menggunakan dokumentasi. Dampak konflik Rusia-Ukraina terhadap ekonomi makro Indonesia antara lain kenaikan harga BBM, kenaikan harga kebutuhan, kenaikan harga gandum, dan fluktuasi nilai tukar. Upaya untuk mengatasi dampak ini termasuk implementasi kebijakan yang dikalibrasi, direncanakan, dan dikomunikasikan dengan baik untuk mendukung pemulihan jangka panjang dan pertumbuhan yang kuat, jangka panjang, seimbang, dan inklusif. Kata kunci: konflik, ekonomi makro, Rusia-Ukraina, Indonesia
Understanding Indicators of Talent Acquisition and Retention of Different Generations in Building Talent Management: A Case Study of DKI Jakarta Provincial Government Septiana Dwiputrianti; Wahyu Sutiyono; Adi Suryanto; Tutik Rachmawati; Caesar Octoviandy Purba
Policy & Governance Review Vol 7 No 1 (2023): January
Publisher : Indonesian Association for Public Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30589/pgr.v7i1.646

Abstract

Talent management is important to obtain a professional, high-performance, and reliable apparatus. However, there are still very few studies on implementing talent management at the local government level in Indonesia. This paper aims to explain indicators of talent acquisition and retention of different generations in providing an understanding of implementation talent management, a case study in DKI Jakarta Provincial Government. Due to the regulation related to Talent Management for government institutions that were just issued, all government agencies have to implement talent management. However, there still needs to be a greater understanding of indicators for implementing talent acquisition and retaining talent (talent retention) to prepare future organizational leaders. This study applied mixed, qualitative, and quantitative approaches—a case study of the special capital region (DKI) Jakarta Provincial Government as a capital city. Respondents and informants total 43 officials from the DKI Jakarta Provincial Government. This study found that more than 90 percent of respondents agreed and strongly agreed with the indicators representing talent acquisition and retention. These findings are convinced by supporting data and information based on interviews and document implementation at DKI Jakarta Province. Furthermore, this study found a positively correlated relationship between talent acquisition and talent retention based on indicators of talent management implemented in DKI Jakarta Province. Therefore, this study's talent acquisition and retention indicators significantly contribute to local governments' understanding of implementing talent management policies and to the literature on talent acquisition and retention indicators for local government, especially in the Indonesian context.
Strategi Bauran Pemasaran Produk Tabungan Emas di PT Pegadaian (Persero) Kantor Cabang Ujungberung Bandung Caesar Octoviandy Purba; Lisa Nurhaliza; Septiana Dwi Putrianti
Jurnal Ilman: Jurnal Ilmu Manajemen Vol. 10 No. 3 (2022): Oktober
Publisher : Jurnal Ilman: Jurnal Ilmu Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan dari artikel ini untuk menganalisis pelaksanaan Bauran Pemasaran Produk Tabungan Emas yang sudah dilakukan oleh PT Pegadaian (Persero) Cabang Ujungberung, menganalisis kendala/tantangan bauran pemasaran di PT Pegadaian Kantor Cabang Ujungberung dan menyusun rekomendasi Strategi Pemasaran dalam mengatasi kendala internal dan tantangan eksternal dalam proses pemasaran produk tabungan emas di PT Pegadaian Kantor Cabang Ujungberung. Penelitian ini menggunakan metode deskriptif kualitatif, dengan mengumpulkan data melalui wawancara, observasi, dan dokumentasi. Narasumber dalam penelitian ini adalah pemimpin Cabang PT Pegadaian Ujungberung, Marketing PT Pegadaian Cabang Ujungberung dan Nasabah Produk Tabungan Emas Kantor Cabang Ujungberung Bandung. Teori yang digunakan pada penelitian ini adalah Bauran Pemasaran 7P. Hasil penelitian ini adalah Strategi pemasaran yang dilakukan oleh Pegadaian Cabang Ujungberung adalah dengan menggunakan konsep segmenting, targeting, dan positioning, serta juga bauran pemasaran yaitu produk, harga, tempat, promosi, orang-orang, proses dan fasilitas pendukung
Peranan Service Convenience dalam Meningkatkan Repurchase Intention dan Loyalitas Pelanggan di Bahagia Kopi Hasna Ruwaidah Nikmatullah; Reni Wijayanti; Iwan Kurniawan; Caesar Octoviandy Purba
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.2655

Abstract

The concept of service convenience is an important element in the field of marketing. In the food and beverage business, the application of service convenience will maintain long-term relationships and increase consumer confidence. However, there are still many companies that provide unpleasant services to consumers so that many of them feel disappointed and do not want to become regular customers. The purpose of this study was to determine the role of service convenience in increasing repurchase intention and customer loyalty at Bahagia Kopi HQ Banda. The population of this study were consumers of Bahagia Kopi HQ Banda, the sample amounted to 100 consumers. The sampling technique was purposive sampling. The type of research used is quantitative research with data analysis testing using path analysis using the SmartPLS 3.0 program. The results in this study are service convenience plays a significant role in customer loyalty through repurchase intention at Bahagia Kopi HQ Banda. This shows that service convenience is important for Bahagia Kopi HQ Banda to improve because it has a role in motivating consumers of Bahagia Kopi HQ Banda to have repurchase intentions, so as to build customer loyalty to Bahagia Kopi HQ Banda
Co-Authors Adi Suryanto Hafid Aditya Pradesa Hasna Ruwaidah Nikmatullah Heny Handayani Iwan Kurniawan Lisa Nurhaliza Ramdani Priatna Reni Wijayanti Septiana Dwi Putrianti Septiana Dwiputrianti Tutik Rachmawati Wahyu Sutiyono