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All Journal Sains: Jurnal Manajemen dan Bisnis Jurnal Abdimas Mandiri International Journal of Business Studies MOVE: Journal of Community Service and Engagement
Muhammad Johan Widikusyanto
Universitas Sultan Ageng Tirtayasa
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Journal : MOVE: Journal of Community Service and Engagement

 1 
Training on Packaging and Marketing Produk for MSMEs in Kasemen Solehatin Ika Putri; Muhammad Johan Widikusyanto; Galih Ginanjar Saputra
MOVE: Journal of Community Service and Engagement Vol. 1 No. 2 (2021): November 2021
Publisher : EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (231.707 KB) | DOI: 10.54408/move.v1i2.12

Abstract

The problem of marketing product is the biggest obstacle for a number of MSMEs. This is due to the lack of public knowledge about the marketing process and important activities before marketing, one of which is product packaging. Implementation is carried out through training and practice regarding product packaging and marketing. The results of the activity are partners are able to understand the importance of product packaging and labeling/branding and know how to make product packaging so that the product is more attractive and has an identity. In addition, partners are also able to understand the importance of product marketing and know how to market products effectively to increase sales and increase income.
Co-Authors Diqbal Satyanegara Putri, Solehatin Ika Saputra, Galih Ginanjar