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All Journal Binus Business Review International Journal of Business Studies Journal of Business, Management and Social Studies Journal of Mutidisciplinary Issues
Desman Hidayat
Bina Nusantara University
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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The Analysis of Potential Growth for Indonesia’s Micro Small Medium Business Owners Christian Haposan Pangaribuan; Okta Prihatma Bayu Putra; Lidhiah Lesthary; Glory Aguzman; Desman Hidayat
International Journal of Business Studies Vol 2 No 2 (2018): International Journal of Business Studies (IJBS)
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (176.252 KB) | DOI: 10.32924/ijbs.v2i2.53

Abstract

This study examines the relation between potential growth in the context of micro, small, medium enterprises by evaluating several factors, i.e. lack of marketing ability, inadequate business training, technological backwardness, poor quality of products, lack of innovation, unfavorable legal and regulatory framework, insuficient capital, and shortage of skilled labor. The data collected is from 196 self-employed enterprises in Jakarta, Indonesia. Results indicate that unfavorable legal and regulatory framework is the most affecting factor to slow down the growth of small businesses as well as a hindrance to its exports opportunities abroad. The further investigation of demographic factors shows how the differences canadd to ourunderstanding in the potential growth of smallbusinesses.
Production Management in SME's Industry: Case Study of CV Wiracana Apriani Kurnia Suci; Desman Hidayat; Andhi Bharata
Binus Business Review Vol. 6 No. 2 (2015): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v6i2.980

Abstract

Production Management is the act of designing, operating, and improving the productive systems – a system for getting the work done. Along the process, the synergy in between machineries, facilities and people could empower the sustainable of the production. In fact, for some cases, the implementation of unique system is needed for the production process. The example for this transformation production management is in the case of CV Wiracana, a handmade manufacturing company for folding hand fans from Bali. CV Wiracana's products are very unique, combined from mass production for the speed and an art for the custom made product. At one side, the market forces them to speed up the production and for this purpose, they must set up the new system on their production line. On the other side, the masterpiece also needs to be produced without jeopardizing mass production line schedule. The transformation production system needs to be done no later than 2015 as the urgency to fulfill the customer demand, business growth, compete in the industry and sustainability. The changes are expected to improve the production at least about 20% or doubled from the current production.
Market Segmentation, Customers, and Value Propositions Analysis for Polymer Clay Art Business Start-Up Desman Hidayat; Apriani Kurnia Suci; Gita Khadijatu Saliha
Binus Business Review Vol. 7 No. 1 (2016): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v7i1.1488

Abstract

Polymer clay art is one of the creative businesses that are recently starting to get a lot of attentions. To prepare a startup business in this field, analysis from a lot of aspects is needed. The purpose of this article was to explain the approach of the polymer clay art business startup from the market segmentation, customer, and value proposition side of the business. The method was applied by analyzing those steps in details. The analysis started from brainstorming to choose the market matching to business, the customer side, value proposition, and between both aspects. The result of the analysis shows the business focus of the polymer clay art business, where the value propositions are focusing on unique decorations, and several types of customer segments.
The Effect of Entrepreneurship Education on Entrepreneurial Intention of University Students by Adopting Linan Model Yud Buana; Desman Hidayat; Budi Prayogi; Vendy Vendy
Binus Business Review Vol. 8 No. 1 (2017): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v8i1.1958

Abstract

The success of entrepreneurship education programs remains unanswered if it is associated with some students who have decided to launch and pursue a business venture. It is important to know the intentions of a nascententrepreneur to start up the business ventures persistently if experts and policy makers’ attentions are drawn on how to arouse interest in starting a business. Quantitative approached was used in this research to examine the influence of entrepreneurship education, social norms and self-efficacy on intentions to pursue business ventures by adopting Linan model of intention-behavior. The model was addressed to the students who participated in entrepreneurship education program during the mid of study in Bina Nusantara University. Last, the result is in line with Linan model.
What is Entrepreneurial Fear of Failure? Stievan Kurniadi Halim; Desman Hidayat; Yuli Eni; Erick Fernando
Binus Business Review Vol. 14 No. 1 (2023): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v14i1.8658

Abstract

Fear of Failure (FoF) is not exclusive to entrepreneurship. The concept is stemmed from behavioral studies in psychology. Although entrepreneurship is similar in a performative context, entrepreneurship measures of success still need to be defined. Uncertainties combined with social stigmas of entrepreneurial failure have significantly constrained the growth of entrepreneurship. The aim of the research was to map the literature regarding FoF in an entrepreneurial context. The research sought to understand how much the subject was known, how it was measured, and what factors influenced it. The research applied a systematic literature review study by adopting the PRISMA 2020 statement method and finding 41 articles that specifically studied the subject. It identified a growing interest in the subject, novel reconceptualization, and a few socio-cultural factors influencing FoF in the entrepreneurial context. Then, an experimental measurement scale was also developed. The analysis shows that many articles in FoF are exploratory, with the qualitative approach being the most utilized. Then, GEM data are the most used source in these studies. The research also identifies popular theories, sample regions, methods of measurement, and factors influencing FoF. The result concludes that the topic needs to be explored more, implying many potential areas and formative constructs for future research.
The Effect of Perceived Quality, Perceived Enjoyment, and Social Influence toward Brand Loyalty of Valorant Jonathan Alexander; Desman Hidayat
Journal of Business, Management, and Social Studies Vol. 2 No. 1 (2022): Journal of Business, Management, and Social Studies (Jan-Mar 2022)
Publisher : APPS Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (590.357 KB)

Abstract

ABSTRACT The purpose of the study was to reveal if there exists a quality-enjoyment-social influence-satisfaction-loyalty gap among gamers when it comes to playing the game Valorant. The study used a deductive and quantitative research approach by conducting an online survey which was distributed with a non-probability convenience sampling technique toward Valorant game players in Indonesia. The survey resulted in 96 valid responses which was quantitatively analyzed. The findings revealed that there exists a quality-enjoyment-social influence-satisfaction-loyalty gap among gamers in Indonesia when it comes to the context of the game Valorant. The most influential determinant affecting customer satisfaction was perceived enjoyment, and the most affecting loyalty was perceived quality. The suggested e-sports experience will contribute to the growing body of knowledge aimed at understanding e-sports consumer behavior.
Analysis of Search Engine Optimization Application on Markas Gamers' Website Angelina Permatasari; Eduard Pangestu Wonohardjo; Desman Hidayat; Manise Hendrawaty; Hartato Hartato
Journal of Multidisciplinary Issues Vol 2 No 1 (2022): Journal of Multidisciplinary Issues
Publisher : APPS Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (835.338 KB) | DOI: 10.53748/jmis.v1i1.32

Abstract

Objective – Along with the rapid development of information technology and the increasing number of websites, search engines like Google will be increasingly strict in sorting out the best websites that have useful information for their users. This causes website owners to increasingly aggressively improve the quality and popularity of their websites in various ways, such as using advertisements, branding on social media, to the use of SEO (Search Engine Optimization) to support the quality of the website so that it can compete in search engine ranking results. Methodology – Method used in this research is by redesigning the user interface and applying SEO methods. Findings – Being able to improve the metrics of the website can be significantly improved both from its UR and DR and increase visitor traffic as a source of profit for a website. Novelty – This research was conducted on a new website that initially had not implemented SEO and had not been maximized in designing its User Interface. Keywords: Google; Markas Gamers; Redesign; SEO; Website Optimization
Co-Authors Andhi Bharata Angelina Permatasari Apriani Kurnia Suci Buana, Yud Budi Prayogi Christian Haposan Pangaribuan Eduard Pangestu Wonohardjo Erick Fernando Gita Khadijatu Saliha Glory Aguzman Hartato Hartato Jonathan Alexander Lidhiah Lesthary Manise Hendrawaty Okta Prihatma Bayu Putra Stievan Kurniadi Halim Vendy Vendy Yuli Eni