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All Journal Jurnal Pendidikan Bisnis dan Manajemen International Journal of Social Science and Business Ekonomi dan Bisnis FIRM: Journal of Management Studies International Journal of Business Studies Jurnal Bisnis dan Kewirausahaan (Journal of Business and Entrepreneurship) Business Economic, Communication, and Social Sciences Journal (BECOSS) Milestone: Journal of Strategic Management IDEAS: Journal of Management & Technology Business and Entrepreneurial Review Journal of Business, Management and Social Studies Journal of Mutidisciplinary Issues Journal of Community Services: Sustainability and Empowerment
Christian Haposan Pangaribuan
Sampoerna University
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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The Analysis of Potential Growth for Indonesia’s Micro Small Medium Business Owners Christian Haposan Pangaribuan; Okta Prihatma Bayu Putra; Lidhiah Lesthary; Glory Aguzman; Desman Hidayat
International Journal of Business Studies Vol 2 No 2 (2018): International Journal of Business Studies (IJBS)
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (176.252 KB) | DOI: 10.32924/ijbs.v2i2.53

Abstract

This study examines the relation between potential growth in the context of micro, small, medium enterprises by evaluating several factors, i.e. lack of marketing ability, inadequate business training, technological backwardness, poor quality of products, lack of innovation, unfavorable legal and regulatory framework, insuficient capital, and shortage of skilled labor. The data collected is from 196 self-employed enterprises in Jakarta, Indonesia. Results indicate that unfavorable legal and regulatory framework is the most affecting factor to slow down the growth of small businesses as well as a hindrance to its exports opportunities abroad. The further investigation of demographic factors shows how the differences canadd to ourunderstanding in the potential growth of smallbusinesses.
EDITORIAL PREFACE (Volume 6, Issue 2, November 2018) Christian Haposan Pangaribuan
Journal of Business And Entrepreneurship Vol 6 No 2 (2018): JOURNAL OF BUSINESS AND ENTREPRENEURSHIP (November 2018 Edition)
Publisher : APPS Publications

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Abstract

Journal of Business and Entrepreneurship, Volume 6, Issue 2, November 2018.
ANALYSIS OF CUSTOMER SATISFACTION ON INTERNET BANKING: A CASE STUDY ON BANK SAHABAT SAMPOERNA Christian Haposan Pangaribuan; Sahlan Effendi
Journal of Business And Entrepreneurship Vol 6 No 1 (2018): JOURNAL OF BUSINESS AND ENTREPRENEURSHIP (May 2018 Edition)
Publisher : APPS Publications

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Abstract

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EDITORIAL PREFACE (Volume 7, Issue 1, May 2019) Christian Haposan Pangaribuan
Journal of Business And Entrepreneurship Vol 7 No 1 (2019): JOURNAL OF BUSINESS AND ENTREPRENEURSHIP (May 2019 Edition)
Publisher : APPS Publications

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Journal of Business and Entrepreneurship, Volume 7, Issue 1, May 2019.
EDITORIAL PREFACE (Volume 7, Issue 2, November 2019) Christian Haposan Pangaribuan
Journal of Business And Entrepreneurship Vol 7 No 2 (2019): JOURNAL OF BUSINESS AND ENTREPRENEURSHIP (November 2019 Edition)
Publisher : APPS Publications

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Journal of Business and Entrepreneurship, Volume 7, Issue 2, November 2019.
EXPLORING THE FIVE-FACTOR PERSONALITY TRAITS ON THE USEFULNESS AND EASINESS PERCEPTIONS OF USING INSTAGRAM’S PAID PROMOTION Christian Haposan Pangaribuan; Ella Intan Aggraeni; Martinus Fieser Sitinjak
Journal of Business And Entrepreneurship Vol 6 No 2 (2018): JOURNAL OF BUSINESS AND ENTREPRENEURSHIP (November 2018 Edition)
Publisher : APPS Publications

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Abstract

Instagram has become a popular tools to promote online businesses. Despite all that, not all online shop owners are aware of the purpose of the paid promotion on Instagram. Thus, the objective of this research is to find out the relationship between personality and technology acceptance to understand paid promotion on Instagram story using Big Five Factor Personality model (openness to experience, conscientiousness, extraversion, agreeableness, and neuroticism), perceived usefulness, and perceived ease of use. This research used quantitative method, while the questionnaires were distributed to 211 respondents in Jakarta, Bogor, Depok, Tangerang and Bekasi. The result of this research found that extraversion is the most influential factor towards perceived usefulness of Instagram story paid promotion. Moreover, the openness to experience is the most influential variable towards perceived ease of use. Also, perceived ease of use influences perceived usefulness.
EDITORIAL PREFACE (Volume 8, Issue 1, May 2020) Christian Haposan Pangaribuan
Journal of Business And Entrepreneurship Vol 8 No 1 (2020): JOURNAL OF BUSINESS AND ENTREPRENEURSHIP (May 2020 Edition)
Publisher : APPS Publications

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Journal of Business and Entrepreneurship, Volume 8, Issue 1, May 2020.
ANALYZING THE EFFECTS OF PRODUCT QUALITY, PACKAGING, PROMOTIONAL OFFER, AVAILABILITY, AND VARIETY TOWARD BRAND LOYALTY OF “MIE SEDAAP” Christian Haposan Pangaribuan; Muhammad Yandi; Muhril Ardiansyah
Journal of Business And Entrepreneurship Vol 6 No 1 (2018): JOURNAL OF BUSINESS AND ENTREPRENEURSHIP (May 2018 Edition)
Publisher : APPS Publications

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This research was motivated by business rivalry in instant noodle segment in Indonesia. From time to time, the business in this sector is getting tight therefore the company needs to create a new marketing strategy in order to keep the market share steady if not higher. For the past several years, most of the market shares of instant noodle business in Indonesia is led by Indomie. The objective of this study is to see which factor would affect the brand loyalty of one of Indomie’s competitors, Mie Sedaap. The purpose of this study is to analyze whether or not product quality, packaging, promotional offer, availability, and variety affecting brand loyalty. The questionnaires were distributed online to 164 college students of Sampoerna University. The data were analyzed in the form of quantitative analysis using validity test, reliability test, multicollinearity test, multiple correlation test, multiple regression test F-test and t-test. The study found out that availability and variety significantly affect the dependent variable. Keywords: brand loyalty, product quality, packaging, promotional offer, availability, variety Penelitian ini dilatarbelakangi oleh persaingan bisnis di segmen mie instan di Indonesia. Dari waktu ke waktu, bisnis di sektor ini semakin ketat sehingga perusahaan perlu membuat strategi pemasaran baru agar pangsa pasar tetap stabil jika tidak lebih tinggi. Selama beberapa tahun terakhir, sebagian besar pangsa pasar bisnis mie instan di Indonesia dipimpin oleh Indomie. Tujuan dari penelitian ini adalah untuk melihat faktor mana yang akan mempengaruhi loyalitas merek dari salah satu pesaing Indomie, Mie Sedaap. Tujuan dari penelitian ini adalah untuk menganalisis apakah kualitas produk, kemasan, penawaran promosi, ketersediaan, dan variasi mempengaruhi loyalitas merek. Kuesioner dibagikan secara online kepada 164 mahasiswa Universitas Sampoerna. Data dianalisis dalam bentuk kuantitatif menggunakan uji validitas, uji reliabilitas, uji multikolinieritas, uji korelasi ganda, uji regresi berganda F-test dan uji-t. Studi ini menemukan bahwa ketersediaan dan variasi secara signifikan mempengaruhi variabel dependen. Kata Kunci: loyalitas merek, kualitas produk, pengemasan, penawaran promosi, ketersediaan, variasi
EDITORIAL PREFACE (Volume 8, Issue 2, November 2020) Christian Haposan Pangaribuan
Journal of Business And Entrepreneurship Vol 8 No 2 (2020): JOURNAL OF BUSINESS AND ENTREPRENEURSHIP (November 2020 Edition)
Publisher : APPS Publications

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Abstract

Journal of Business and Entrepreneurship, Volume 8, Issue 2, November 2020.
EDITORIAL PREFACE (Volume 6, Issue 1, November 2018) Christian Haposan Pangaribuan
Journal of Business And Entrepreneurship Vol 6 No 1 (2018): JOURNAL OF BUSINESS AND ENTREPRENEURSHIP (May 2018 Edition)
Publisher : APPS Publications

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Abstract

Journal of Business and Entrepreneurship, Volume 6, Issue 1, May 2018.
Co-Authors Ali Akbar Fuadi Alicia Listiani Tenia Anak Agung Kompiyang Ratih Maldini Aurelia Venus Angelica Bambang Setiono Calista Luhur Dairion Thahar Desman Hidayat Elfindah Princes Ella Intan Aggraeni Evi Novitasari Getruda Filumena Yulius Glory Aguzman Id'hayani Shavana Haqi Putri Ivan Destian Butar Butar Iwan Setiawan Jalu Kawiworo Johan Setiawan Jovita Ramadhanti Lidhiah Lesthary Livia Alma Sherisa Madeline Lydia Hiustra Martinus Fieser Sitinjak Muhammad Yandi Muhril Ardiansyah Nabilah Putri Justine Ni Kadek Yuni Antari Nuzulia Amini Okta Prihatma Bayu Putra Pananda Pasaribu Prayataneswara Dwiputri Susanto Puti Syifa Azzahra Putri Lathifah 'Afif Putri Paulina Regita Maharani Sahlan Effendi Santo Tjhin Santo Tjhin Sri Susilawati Islam