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All Journal Jurnal Kedokteran dan Kesehatan International Journal of Business Studies
Fathinah Ranggauni Hardy
Universitas Pembangunan Nasional "Veteran" Jakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences

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Promotion Activities for Curug Rahong Tourism Village to Boost Tourists Arrival Retno Dyah Kusumastuti; Fathinah Ranggauni Hardy; Muhammad Ikhsan Amar
International Journal of Business Studies Vol 4 No 3 (2020): International Journal of Business Studies (IJBS)
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v4i3.152

Abstract

This study focuses on the promotion activities in Curug Rahong Tourism Village. Curug Rahong Tourism Village is one of the recently established tourism village that is located in Pandeglang Regency, Province of Banten. The objective of this study is explore further about promotional activities that has been done by Curug Rahong Tourism Village management. This study is a descriptive study with qualitative approach, and the data for this study was collected using observation, interview, and documentation. This study finds that Curug Rahong Tourism Village promotion activities were carried out using promotional tools in the form of advertisements, word of mouth, and interactive marketing. Curug Rahong Tourism Village Manager advertises using brochures, while interactive marketing is done through websites and a number of social media platforms, namely Facebook and Instagram. As for the implication, this study suggests that it is important for the management of tourism village to utilize the internet as tool of promotion, innovate the offerings to the tourists, and raise the awareness of the local community about the importance of tourism itself.
Hubungan Kepuasan Kerja dengan Komitmen Organisasional Perawat di Rumah Sakit Prikasih Jakarta Nurul Zakiah; Rahmah Hida Nurrizka; Yuri Nurdiantami; Fathinah Ranggauni Hardy
Jurnal Kedokteran dan Kesehatan Vol 16, No 1 (2020): JURNAL KEDOKTERAN DAN KESEHATAN
Publisher : Faculty of Public Health, Faculty of Medicine and Health, Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/jkk.16.1.55-67

Abstract

Berdasarkan data Risnakes 2017, kepuasan kerja staf rumah sakit di DKI Jakarta sebagian besar di kategori sedang (50,1%) dan tinggi (25,2%). Perawat yang kepuasan kerjanya tinggi akan membantu orang lain dengan lebih antusias jauh melebihi harapan yang normal dalam pekerjaan mereka dan akan menimbulkan komitmen kepada rumah sakit tempat mereka bekerja. Tujuan penelitian ini untuk menganalisis hubungan kepuasan kerja dengan komitmen organisasional pada perawat di Rumah Sakit Prikasih. Desain penelitian ini adalah cross sectional dengan uji chi square. Sampel pada penelitian ini sebanyak 104 perawat yang diambil dengan teknik proporsional sampling. Hasil penelitian menunjukkan prevalensi komitmen organisasional tinggi sebanyak 58 perawat (55,8%) dan kepuasan kerja tinggi sebanyak 52 perawat (50%), perawat dengan kepuasan kerja tinggi memiliki komitmen organisasional tinggi sebanyak 36 perawat (69,2%), dan ada hubungan antara kepuasan kerja dengan komitmen organisasional (p-value=0,010) dengan nilai PR = 1,875 dan 95% CI = 1,173-2,998. Perawat yang mempunyai kepuasan kerja tinggi maka lebih berpeluang untuk berkomitmen organisasional tinggi. Diharapkan pihak Rumah Sakit Prikasih lebih memerhatikan kepuasan kerja perawat, agar mereka mampu mempertahankan dan meningkatkan komitmen terhadap Rumah Sakit Prikasih.
Co-Authors Nurul Zakiah Rahmah Hida Nurrizka Retno Dyah Kusumastuti, Retno Dyah Yuri Nurdiantami