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All Journal Warmadewa Management and Business Journal (WMBJ) Procuratio : Jurnal Ilmiah Manajemen Jurnal Bisnis Dan Kajian Strategi Manajemen Ekombis: Jurnal Fakultas Ekonomi JURNAL PENGABDIAN AGRO AND MARINE INDUSTRY
Alfian Anas
Program Studi Manajemen, Fakultas Ekonomi, Universitas Teuku Umar
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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PENERAPAN STRATEGI MARKETING MIX TERHADAP PRODUK TEH BUTONG PADA PT PERKEBUNAN NUSANTARA IV UNIT TEH BAH BUTONG Rayatul Rehan Safitri; Alfian Anas
Jurnal Bisnis Dan Kajian Strategi Manajemen Vol 6, No 1 (2022): JURNAL BISNIS DAN KAJIAN STRATEGI MANAJEMENE
Publisher : universitas teuku umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jbkan.v6i1.5404

Abstract

This study aims to discover the implementation of the 7P marketing mix strategy by PT Perkebunan Nusantara IV Unit Bah Butong which released a new product to enter the retail market in Indonesia. The product is a black tea with the brand name “Teh Butong”. The tea produced is categorized as powdered tea and teabags with premium and regular quality. This study uses qualitative methods with data collection using interviews and observation techniques of PTPN IV employees that are responsible for the teh Butong product. The results of the study showed the importance of implementing the 7P marketing mix strategy as an effective way to obtain the consumers. This study also explained how PTPN IV's efforts in maximizing the marketing activities of its new tea products by utilizing the 7P marketing mix strategy as an effort to increase sales to achieve the targets of the company.
FAKTOR PENGHAMBAT PEMBELIAN BARANG SECARA ONLINE PADA KONSUMEN MUSLIM: STUDY PADA MAHASISWA UNIVERSITAS DI MEULABOH Alfian Anas; Mira Maulani Utami
Jurnal Bisnis Dan Kajian Strategi Manajemen Vol 5, No 2 (2021): Jurnal Bisnis dan Kajian Strategi Manajemen
Publisher : universitas teuku umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jbkan.v5i2.4277

Abstract

ABSTRACTThe success of online shopping transaction could be achieved through anticipating the obstacles in buying and selling the product online by e-commerce company. This study is a trial to explore some restrictions in online shopping process from Muslim students’ perspective in Indonesia. Qualitative data were collected using two focus group discussion with a total of 20 participants. There are two important aspects identified which may limit Muslim consumers to purchase using online shopping. The two aspects are identified as security and product category. Some suggestions are also presented in order to eliminate the barriers of online shopping. This study could be used as a base for tailoring a better e-commerce experience among Muslim consumers in Indonesia.Keywords: restriction, online shopping, Muslim consumer ABSTRAKKesuksesan dari melakukan belanja secara online dapat dilihat dari sejauhmana perusahaan e-commerce mampu mengantisipasi hambatan bagi para konsumen dalam membeli dan menjual produk secara online. Studi ini mencoba untuk mengekpolarasi hambatan-hambatan yang ada dalam berbelanja online dari sisi konsumen mahasiswa Muslim di Indonesia. Data dikumpulkan secara kualitatif menggunakan dua focus group discussion dengan jumlah partisipans sebanyak 20 orang. Ada dua aspek penting yang dapat di identifikasi yang dapat membatasi konsumen dalam menggunakan belanja online, yaitu aspek keamanan dan kategori produk. Sejumlah saran juga diberikan dalam penelitian ini untuk meminimalisir hambatan dalam melakukan belanja secara online. Penelitian ini dapat digunakan sebagai dasar untuk membantu memperbaiki pengalaman dalam berbelanja online bagi para konsumen Muslim di Indonesia.Kata Kunci: hambatan, belanja online, konsumen Muslim
Hubungan Antara Orientasi pada Kepuasan Konsumen dan Sistem Pemasaran Berbasis Syariah pada Usaha Kecil dan Menengah (UKM) di Banda Aceh Alfian Anas
JURNAL EKOMBIS Vol 2, No 1 (2016) April
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (526.925 KB) | DOI: 10.35308/ekombis.v2i1.745

Abstract

Abstract: This study aims to investigate the relationship between customers’ satisfaction orientation towards implementing Islamic marketing in Small and Medium Enterprises (SME) through examining the dimensions of service quality and Islamic marketing. In order to achieve the study objectives, questionnaires were designed and distributed over 185 samples of SME entrepreneurs in Banda Aceh. The questionnaires were collected and analyzed by using the modified SERVQUAL model and analyzed with Cronbach Alpha and multiple regression analysis.The study concluded that service quality represented by tangibility, responsiveness, assurance, and empathy were positively related towards Islamic marketing, with the exception of reliability variable that did not have any effect on Islamic marketing. The  results  of  this  study  will  be  useful  for  policy-making  by  authorities  in  Indonesia  that  are responsible for the development of SME sector, especially the Islamic marketing  system. Future research is needed to study further on the readiness of the customers for a full-fledged of Islamic marketing implementation.
KEPUASAN MASYARAKAT ACEH BARAT TERHADAP PELAYANAN PEMBUATAN JKN PADA BPJS KESEHATAN CABANG MEULABOH Ummul Zulfa; Alfian Anas
Warmadewa Management and Business Journal (WMBJ) Vol. 4 No. 2 (2022)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.4.2.2022.122-132

Abstract

Penelitian ini bertujuan untuk menganalisis apakah masyarakat Aceh Barat puas dengan pelayanan dalam pembuatan JKN yang diberikan oleh BPSJ Kesehatan Cabang Meulaboh, dan apakah pelayanan yang diberikan oleh BPJS Kesehatan sudah sesuai dengan yang diharapkan masyarakat. Penelitian ini menggunakan deskriptif kualitatif. Populasi dalam penelitian ini adalah seluruh peserta pembuatan kartu JKN dengan jumlah sampel 100 orang. Hal ini terlihat dari skor tertinggi pada kesesuaian pelayanan dengan yang diharapkan berada pada kategori baik dengan nilai rata-rata 2,97. Kemudian dengan nilai rata-rata tertinggi kedua dimana reliability dan assurance adalah 2,96. Ketiga, nilai terendah pada tangible dan empati sebesar 2,92. Nilai tersebut dapat menunjukkan bahwa kepuasan masyarakat Aceh Barat terhadap BPJS Kesehatan Cabang Meulaboh adalah baik.
Sosialisasi Kebijakan Penanaman Modal di Kabupaten Aceh Barat Daya Alfian Anas; Cut Mega Putri; Tio Devilishanti; Mutiara Shifa; Rimal Mahdani
Jurnal Pengabdian Agro and Marine Industry Vol 3, No 1 (2023): Jurnal Pengabdian Agro And Marine Industry
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aim of this community service is to provide local business people with the knowledge they need to invest in Indonesia. The most recent investment-related laws and regulations are also covered in this activity. This activity provides explanations on a variety of investment-related topics as well as the most recent data on how simple it is to invest in Indonesia. This is crucial for improving investor comprehension so that they can always operate and grow their businesses in accordance with the most recent rules established by the Indonesian government. This includes understanding the rights that investors can obtain as well as the responsibilities that investors must fulfill when operating a business in Indonesia. The goal of this activity is also to help business actors submit LKPM (Investment Activity Reports) by online submission and to help business investors in the Southwest Aceh District understand the Investment Policy for conducting business and the implementation of the current Investment Policy.
PENGGUNAAN METODE BEST-WORST SCALING UNTUK MENGANALISIS HAMBATAN DALAM PEMBELIAN PRODUK SECARA ONLINE PADA KONSUMEN MUSLIM Cut Mega Putri; Alfian Anas; Muzakir Muzakir
Procuratio : Jurnal Ilmiah Manajemen Vol 11 No 2 (2023): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/procuratio.v11i2.2898

Abstract

This study examined Muslim consumer perceptions of the relative importance of selected barriers of using online shopping in Aceh Province, Indonesia. A survey was conducted on a total of 560 undergraduate students in Meulaboh and Banda Aceh. Ten obstacles in conducting online shopping attributes were evaluated. A best-worst object scaling with a balanced incomplete block design was adopted to investigate their preference towards obstacles in conducting online shopping. Each respondent answered 30 questions, which asked respondents to select the most and the least important attributes in a choice scenario. Each question includes a random combination of three attributes. The relative importance of each attribute was evaluated using counting analysis. Overall, the most important barriers to conducting online shopping were “identity theft”, “high shipping cost”, “product arrived late”, “damaged products”, and “products shipped differently”. Whereas “dishonest seller”, “counterfeit products”, “unwarranted products”, “conflict with the seller” and “slow internet connection” are the least important attribute. This study suggests the most important barriers to online shopping for Muslim consumers’ perceptions in Indonesia. The importance rankings provide rich information for implementing online shopping in Indonesia. Thus, the findings might deserve consideration in online shopping policy design. However, the heterogeneities in preference might need further exploration. Penelitian ini dilakukan untuk mengetahui persepsi konsumen Muslim tentang kepentingan relatif dari hambatan yang dipilih dalam menggunakan belanja online di Provinsi Aceh, Indonesia. Survei dilakukan terhadap total 560 mahasiswa S1 di Meulaboh dan Banda Aceh. Sepuluh atribut hambatan dalam melakukan belanja online dievaluasi. Penskalaan objek terbaik-terburuk dengan desain blok tidak lengkap yang seimbang diadopsi untuk menyelidiki preferensi mereka terhadap hambatan dalam melakukan belanja online. Setiap responden menjawab 30 pertanyaan, yang meminta responden untuk memilih atribut yang paling penting dan paling tidak penting dalam skenario pilihan. Setiap pertanyaan menyertakan kombinasi acak dari tiga atribut. Kepentingan relatif dari setiap atribut dievaluasi menggunakan analisis penghitungan. Secara keseluruhan, hambatan terpenting untuk melakukan belanja online adalah “pencurian identitas”, “ongkos kirim tinggi”, “produk lama tiba”, “produk rusak”, dan “produk dikirim berbeda”, Sedangkan “penjual tidak jujur”, “produk palsu”, “produk tidak bergaransi”, “konflik dengan penjual” dan “koneksi internet lambat”. adalah atribut yang paling tidak penting. Studi ini menunjukkan hambatan paling penting dalam belanja online untuk persepsi konsumen Muslim di Indonesia. Peringkat kepentingan memberikan informasi yang kaya untuk menerapkan belanja online di Indonesia. Dengan demikian, temuan tersebut mungkin layak dipertimbangkan dalam desain kebijakan belanja online. Namun, heterogenitas dalam preferensi mungkin perlu eksplorasi lebih lanjut.
Co-Authors Cut Mega Putri Mira Maulani Utami Mutiara Shifa Rayatul Rehan Safitri Rimal Mahdani Tio Devilishanti Ummul Zulfa