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T. Roli Ilhamsyah Putra
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PENGARUH BAURAN PEMASARAN TERHADAP REPUTASI DAN CUSTOMER RELATIONSHIP MARKETING (CRM) SERTA DAMPAKNYA TERHADAP KEPUASAN PELANGGAN PADA BADAN PENYELENGGARA JAMINAN SOSIAL KETENAGAKERJAAN (BPJS) CABANG BELAWAN Husaini Husaini; Nurdasila Darsono; T. Roli Ilhamsyah Putra
Jurnal Magister Manajemen Vol 2, No 2 (2018): Mei 2018
Publisher : FEB - Unsyiah

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Abstract

Social Security Agency (BPJS) Employment is one of the responsibilities and obligations of the State to provide social and economic protection to the public, in accordance with the conditions of the financial capabilities of the State. Program promotion is the primary channel for communicating a message to the participants, both existing participants and potential participants. This requires the parties to observe the Employment BPJS marketing strategies are most appropriate. The phenomenon underlying this study is due to the dissatisfaction of consumers or participants BPJS Employment services are still relatively low or participant is not satisfied. This is due to the incompatibility of the high expectations of customers to use services BPJS Employment Branch Medan Belawan. The population in this study were all participants Social Security Agency (BPJS) Employment Branch of Belawan, which reached 82,000 people. While the study sample was taken 150 participants. Sampling in this study conducted by convinience sampling technique. Data Analysis Method technique SEM (Structural Equation Modelling) operated by AMOS program 22. Results showed Promotion Mix, Brand Reputation, Customer Relationship Marketing (CRM) partially affect the Customer Satisfaction Social Security Agency (BPJS) Employment. The results also show that there is an indirect effect on the Promotion Mix Brand Reputation and also to Customer Relationship Marketing (CRM) at the Social Security Agency (BPJS) Employment
PENGARUH KEPEMIMPINAN, MOTIVASI, KEPUASAN KERJA, DAN KOMITMEN ORGANISASI TERHADAP KINERJA PEGAWAI SERTA DAMPAKNYA PADA KINERJA DINAS KOPERASI DAN USAHA KECIL MENENGAH ACEH Saiful Bahri; Amri Amri; T. Roli Ilhamsyah Putra
Jurnal Magister Manajemen Vol 2, No 2 (2018): Mei 2018
Publisher : FEB - Unsyiah

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Abstract

The achievement of the results of the planned programs must illustrate that the organization has achieved the target or in other words the organization's performance has meet expectations. Office of Cooperative and Small Medium Enterprises of Aceh in achieving its organizational performance desperately needs support from various inputs such as employee performance, that is the work result of quality and quantity achieved by an employee in carrying out tasks in accordance with the responsibilities given to him, in addition to leadership factors, work motivation, job satisfaction and organizational commitment contained within the organization. The analytical method used is Path Analysis. The result of analysis shows that there are direct effect of leadership variable, work motivation, job satisfaction and organizational commitment to employee performance and official performance, and employee performance to official performance, then there is indirect effect of employee performance in mediating leadership, work motivation, job satisfaction and organizational commitment to the performance of the Office of Cooperatives and Small Medium Enterprises of Aceh
SIKAP ETNOSENTRIS DAN KINERJA PEGAWAI (STUDI PADA PEGAWAI ADMINISTRASI RSUD DR. ZAINOEL ABIDIN BANDA ACEH Dinul Fadhillah; Nasir Nasir; T. Roli Ilhamsyah Putra
Jurnal Magister Manajemen Vol 2, No 2 (2018): Mei 2018
Publisher : FEB - Unsyiah

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Penelitian ini merupakan studi empiris yang bertujuan untuk mengetahui pengaruh langsung maupun tidak langsung sikap etnosentris, etos kerja  dan keterampilan berkomunikasi terhadap motivasi kerja dan dampaknya pada kinerja pegawai administrasi pada RSUD dr. Zainoel Abidin Banda Aceh. Populasi penelitian adalah seluruh pegawai administrasi sebanyak 145 Jiwa. Karena ukuran populasi tersebut mencukupi dan terjangkau untuk diteliti maka sampel penelitian adalah seluruh populasi pegawai administrasi. Pengumpulan data dilakukan dengan lembar pertanyaan (kuesioner) tertutup yang dibagikan kepada seluruh pegawai administrasi. Data primer dianalisis dengan menggunakan teknik SEM (Structural Equation Modeling) dengan bantuan program AMOS 22. Hasil penelitian diketahui bahwa sikap etnosentris  berpengaruh negatif dan signifikan terhadap motivasi kerja maupun kinerja pegawai administrasi pada RSUD dr. Zainoel Abidin Banda Aceh. Etos kerja dan keterampilan komunikasi berpengaruh positif dan signifikan terhadap motivasi kerja maupun kinerja pegawai administrasi pada RSUD dr. Zainoel Abidin Banda Aceh.  Motivasi kerja berperan dalam memperbaiki pengaruh negatif etnosentris  terhadap kinerja pegawai pada RSUD dr. Zainoel Abidin Banda Aceh. Motivasi kerja berperan dalam meningkatkan pengaruh etos kerja maupun keterampilan komunikasi terhadap kinerja pegawai administrasi pada RSUD dr. Zainoel Abidin Banda Aceh
Co-Authors Amri Amri Dinul Fadhillah Husaini Husaini Nasir Nasir Nurdasila Darsono Saiful Bahri