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All Journal EKONOMI BISNIS Jurnal Cafetaria
Nur Fetiningsih Syaframis
Sekolah Tinggi Ilmu Ekonomi Bima
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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ANALISIS PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP MINAT BELI KAIN TENUN BIMA DI MUTMAINAH KOTA BIMA Nafisa Iyelda; Nur Fetiningsih Syaframis; Yogi Ariyanto
EKONOMI BISNIS Vol 27 No 1 (2021): EKONOMI BISNIS
Publisher : Universitas Islam Syekh Yusuf

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33592/jeb.v27i01.1305

Abstract

This study aims to determine the analysis of the effect of price and product quality on buying interest in Bima woven fabrics in Mutmainah Kota. The population used in this study were consumers at Mutmainah Kota Bima, with a total of 50 respondents. The method used in this study is multiple linear regression analysis. With the help of Microsoft Excel and the SPSS 23 software. The independent variables of this study are price (X1) and product quality (X2). The variable attached to this research is buying interest (Y). The results of this study indicate that the price, promotion and quality of the product. simultaneous influence on buying interest.
THE ROLE OF SOCIAL MEDIA AS A BUSINESS MARKETING EFFORTS ONLINE IN ONLINE SHOP NITHALIAN COLLECTION Puji Muniarty; Nur Fetiningsih Syaframis; Novitasari Devi; Khaerunnisa; Azizah Sarifatul Nuraini; Ahmad Maulana
JURNAL CAFETARIA Vol 2 No 2 (2021): JURNAL CAFETARIA
Publisher : Program Studi Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51742/akuntansi.v2i2.357

Abstract

This research method uses a qualitative descriptive method which aims to determine the Role of Social Media as an Online Shop Business Marketing Effort. This research uses a descriptive research approach using a qualitative approach. The research subject is the Nithalian Collection Online Shop Seller who is asked to provide information about a fact or opinion. The results in this study are in accordance with the research that the researchers conducted by following the nithaliancollection on Facebook. Nitalian Collection itself sells products ranging from make-up to robe under its own brand and other brands. What attracts the attention of this research is that social media from Nithaliancollektion is very thematic and neat, this is one of the factors that will influence enthusiasts of online shop to shop through social media. What's more interesting is that Nithaliancollection always reviews its merchandise in detail in the form of videos and photos on the Facebook-story, a good form of marketing effort made by Nitalian Collection is to write clearly in the bio description. Judging from social media nithaliancollektiondi, it is proven that social media is now very influential in making online shops. However, the online shop's social media must also be very well organized, have an attractive theme, and be consistent in order to attract customers to buy goods at the online shop. Online business is indeed much easier and cheaper than opening a regular store, in terms of business capital, it can save some funds.
Co-Authors Ahmad Maulana Azizah Sarifatul Nuraini Khaerunnisa Nafisa Iyelda Novitasari Devi Puji Muniarty Yogi Ariyanto