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Fitra Kalfi Qori
Universitas Islam Syekh Yusuf
Economics, Econometrics & Finance

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PENGARUH PRODUK, LOKASI, PROMOSI TERHADAP KEPUTUSAN PEMBELIAN CLUSTER VICTORIA (STUDI KASUS PT. ARTA BUANA SAKTI) Asep Ferry Bastian; Fitra Kalfi Qori; Imas Sukaesih
EKONOMI BISNIS Vol 27 No 1 (2021): EKONOMI BISNIS
Publisher : Universitas Islam Syekh Yusuf

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33592/jeb.v27i1.1766

Abstract

Abstract This study aims to determine the effect of product, location, promotion on purchasing decisions in the Victoria cluster, a case study at PT. Arta Buana Sakti located in Tangerang. The research method of this research is quantitative with associative (causal) method. Population size using a limited population. For the determination of the research population, those who have purchased the Victorian cluster unit with a total of 240 units are already inhabited. To get the sample of this research using probability sampling method with simple random sampling technique, the formula used is slovin and get 71 respondents. Using a Likert scale measurement instrument. The results showed that partially the product had an effect on the purchasing decision of the Victoria cluster, partially the location had no effect on the purchasing decision of the Victoria cluster, partially the promotion affected the purchasing decision of the Victoria cluster, simultaneously product, location, promotion had an effect on the purchasing decision of the Victoria cluster. Keywords: Product, Location, Promotion, Purchase Decision.
Co-Authors Bastian, Asep Ferry Imas Sukaesih