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Mahasiswa Iain Kediri dan Dominasi Teknologi Herbert Marcuse A Zahid; Rista Aulia Sholikhah; Siti Mariyam
RESIPROKAL: Jurnal Riset Sosiologi Progresif Aktual Vol 3 No 2 (2021): Desember
Publisher : Prodi Sosiologi Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/resiprokal.v3i2.71

Abstract

Modern society has unknowingly been dominated by modern technology which makes humans passive and uncritical of social conditions, as well as receptive. That people no longer live with technology, but is controlled by technology, this rationality can be seen when cellphones do not have a connection to the internet, it can be said that they will be out of date because they cannot update the latest information. This becomes an interesting discussion because it is almost felt by students, especially students of IAIN Kediri. This research uses a critical study of Herbert Marcuse's technological rationality which leads to one-dimensional humans or commonly referred to as One Dimensional Man. Therefore, this study seeks to explain the phenomena that occur among students related to meeting the needs of data packages that can affect various aspects of their daily lives. The results of this study are the need for a data package for the students of IAIN Kediri as a primary need. This is because with the data package students are able to find out the latest information on matters related to lectures, on the other hand, with the student data package, smartphones are also dominated by various features in it.
Beauty Standardization of Millennial Circle Skin Care A Zahid; Agustini Kala Ayu; Siti Mariyam
An-Nisa': Journal of Gender Studies Vol. 15 No. 2 (2022): List of Contents
Publisher : LP2M UIN Kiai Haji Achmad Siddiq Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/annisa.v15i2.93

Abstract

This article aims to find the relationship between beauty products in various Indonesian companies and female consumers, because the discourse on product relations with consumers is attractive to the millennial generation. Until now, beauty products when the most in demand. Basic skincare needs have been consumed by the wider community, especially among teenagers, resulting in female beauty stigmatization as measured by an ideal body, beauty, white skin, and long-thin hair. This research is qualitative in nature with a literature study approach which is the basis for looking at the relationship between women from time to time. The results in various constructivism and discourses about the beauty of the female figure, Norman Fairclough's critical analysis method. While the data collected from books and articles as material, data analysis using data collection methods, data presentation, data reduction and concluding. The results showed that Millennials make skincare as a consumptive relationship to their bodies displayed in the image of a perfect woman. So that, the beauty legitimacy is measured by the beauty products they use as a symbol of themselves with constructivism.