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All Journal Jurnal Ilmiah Admnistrasi Niaga
Sylvia Wirawan
Fakultas Ekonomi Universitas Ciputra Surabaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH FAKTOR – FAKTOR PEMBENTUK PERILAKU KONSUMEN DALAM PEMBELIAN FOOTWEAR MEREK “X” Evi Thelia Sari; Sylvia Wirawan
Orasi Bisnis : Jurnal Ilmiah Administrasi Niaga Vol. 9 No. 3 (2013): Orasi Bisnis Edisi IX Mei 2013
Publisher : Politeknik Negeri Sriwijaya

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Abstract

This research is to test that culture, social, personal and psychological factors will affect to customer’s buying behaviour towards “X” Footwear  products. Culture factor consists of color, flat heels, community acceptance; Social factor in this research consists of family, friend and community; personal factor includes model, lifestyle, quality, price, need and interest; psychology is supported by recommendation, good using experience, product availability, and eagerness to try new brand. The respondents were taken in Central Java. Using multiple regression linear analysis, this research shows the result that physicological factor has the biggest and most significant influence towards the consumer’s behaviour at 0.000for t-test, followed by social (sig t = 0.033), culture (sig t=0.038) and personal factor (sig t=0.046).
Co-Authors Evi Thelia Sari