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All Journal JSMA (Jurnal Sains Manajemen dan Akuntansi) Jurnal Dimamu Sainteks: Jurnal Sain dan Teknik Jurnal Accounting Information System (AIMS)
Anggit Suryopratomo
Universitas Ma'soem
Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Social Sciences Other

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Digital Marketing Pengaruh Digital Marketing Dan Pilihan Produk Dalam Pengambilan Keputusan Minat Membeli Konsumen Pada Marketplace Tokopedia Anggit Suryopratomo; Evan Jaelani
JSMA Vol 14 No 1 (2022): JSMA (Jurnal Sains Manajemen dan Akuntansi)
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi STAN IM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37151/jsma.v14i1.83

Abstract

Penelitian ini dilakukan untuk mengetahui besarnya pengaruh digital marketing yang terdiri dari media social, website, PPC advertising, dan SEO Search engine optimization terhadap minat membeli konsumen dan pilihan produk pada marketplace Tokopedia. Ruang lingkup penelitian hanya membahas pengaruh digital marketing dan pilihan produk terhadap minat membeli konsumen pada marketplace Tokopedia. Rancangan penelitian ini menggunakan jenis penelitian penjelasan (explanatory research) dengan pendekatan kuantitatif. Variabel yang digunakan dalam penelitian ini ada tiga, yaitu digital marketing ( ), Pilihan Produk ( ), dan Minat Membeli (Y). Pengumpulan data diperoleh melalui penyebaran kuesioner, populasi penelitian adalah konsumen Marketplace Tokopedia, di mana jumlah populasinya tidak diketahui. Sampel diambil dengan teknik accidental sampling. Hasil penelitian menunjukkan bahwa: (1) ada pengaruh positif digital marketing terhadap keputusan minat membeli produk di Tokopedia; (2) tidak ada pengaruh pilihan produk terhadap keputusan minat membeli di Tokopedia; dan (3) ada pengaruh digital marketing dan pilihan produk terhadap keputusan pembelian di Tokopedia. Faktor digital marketing dan pilihan produk mempunyai pengaruh sebesar 27% terhadap keputusan minat membeli produk di Tokopedia, sedangkan sisanya 73% dipengaruhi oleh variabel lain yang tidak dimasukkan dalam penelitian ini.
Menentukan Efektivitas Pemanfaatan Teknologi Pembelajaran Terhadap Motivasi Belajar Siswa di MAS Plus Darul Hufadz Ade Rosadi; Partono Partono; Anggit Suryopratomo
Jurnal Dimamu Vol. 1 No. 3 (2022)
Publisher : Ma'soem University

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Abstract

In teaching and learning activities, student learning motivation is very important and mandatory because it can encourage students to participate in teaching and learning activities curiously so that the learning atmosphere becomes conducive, learning objectives can be achieved and students have the expected value standards. The purpose of this study is to apply data mining in processing student value data to measure how far the influence of the use of technology in learning is on student learning motivation at MAS Plus darul Hufadz. The analysis used in this study consisted of the calculation of the highest and lowest values, mean, median, standard deviation and range in each research variable.
Rancang Bangun Sistem Informasi Pembelian dan Penjualan Sparepart Motor di Bengkel Qira Moto Nova Indrayana Yusman; Anggit Suryopratomo; Silva Alviyani; Agreindra Helmiawan
Jurnal Dimamu Vol. 2 No. 1 (2022)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/dimamu.v2i1.667

Abstract

The design and manufacture of an Information System for the Purchase and Sale of Motorcycle Parts is a system created to overcome the problems that occur, including minimizing the loss or damage of transaction evidence and making it easier to make transaction reports. The research method used is the SLDC (System Development Life Cycle) system and the waterfall model. System analysis and design tools used in this final project are Flowmap, DFD (Data Flow Diagram), ERD (Entity Relationship Diagram), Structure Chart, and Database Relationship Schema. The results achieved by making this information system are minimizing loss or damage to evidence of transactions, simplifying the process of controlling and searching for stock items and making it easier to make purchase and sale transaction reports.
Pengaruh Penerapan Balanced Scorecard terhadap Kinerja Manajemen di BPRS PNM Mentari Garut Susanti Laelasari; Adi Indradi Wazdi; Yudi Guntara; Anggit Suryopratomo
Jurnal Dimamu Vol. 2 No. 3 (2023)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/dimamu.v2i3.803

Abstract

This research is motivated by the weakness of the company's performance measurement system that focuses on financial aspects and ignores non-financial performance, so a performance measurement model is made using the balanced scorecard. This study aims to determine how the effect of the balanced scorecard on management performance in BPRS PNM Mentari Garut. The object of this research is to measure management performance. This type of research is quantitative associative. Data collection techniques in the form of observation, interviews, literature study and questionnaires. While the population is all employees, amounting to 42 people. The results showed that there was no influence of the financial perspective on management performance with the results of the t-test value tcount < ttable (1,933 < 2,021), there was a significant influence between the customer perspective on management performance and the results of the t test value tcount > ttable (3.182 > 2.021), there is a significant effect between the internal business process perspective on management performance with the results of the t-test value tcount > ttable (3,800 > 2,021), there is a significant influence between the learning and growth perspective on management performance with the t test results tcount > ttable (4,474 > 2,021), Simultaneously the Balanced Scorecard has a significant effect on management performance, it can be seen in the F test that the value of Fcount > Ftable (5.835 > 2.63).
Pengoptimalisasian Persediaan Dengan Menggunakan Sistem Distribution Requirement Planning (DRP) di PT. XYZ Anggit Suryopratomo; kiki abdul muluk
Sainteks: Jurnal Sain dan Teknik Vol 4 No 1 (2022): Maret
Publisher : Universitas Insan Cendekia Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37577/sainteks.v4i1.397

Abstract

Most of the Indonesian population has a livelihood in agriculture. Fertilizer is the main component for farmers to use in farming so that managed plants can grow well. PT XYZ must be able to provide fertilizer in accordance with the demands and needs of local farmers. The level of fertilizer inventory in the warehouse is analyzed and recommendations are given to make it optimal. Optimal in the sense that the inventory level does not experience a shortage of inventory. The research method in the case study at PT XYZ is descriptive analytic. The data collection techniques used were observation, interviews and documentation studies obtained from companies and literatures related to writing. These data were analyzed using qualitative and quantitative analysis. The results obtained from this study with the DRP design using the Q System method, indicate that the estimation that has been made by PT XYZ is the estimate that is closest to the realization in an effort to optimize inventory.
Rancang Bangun Sistem Informasi Media Pembelajaran Interaktif Bahasa Inggris Berbasis Web Topan Setiawan; Anggit Suryopratomo; M. Fandra Yudha; M. Imam Maulana
Jurnal Accounting Information System (AIMS) Vol. 5 No. 2 (2022)
Publisher : Ma'soem University

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Abstract

English is an international language that has been used almost all over the world with the number of speakers increasing every year. According to The Ethnologue, currently the number of English speakers has reached 1.45 billion people. With these facts, English is a language that should be mastered by everyone in the current era. However, there are still many people who find it difficult for various reasons. By utilizing the development of information systems and information technology in the modern era, the author intends to design an interactive web-based English learning media information system, where the system design method used is Kanban with Unified Modeling Language (UML) modeling tools. The programming language used is PHP, Laravel framework, and MySQL database. From the design results obtained an interactive learning software equipped with pictures, audio, video, animation, and exercise, so that it is hoped that it will be able to improve students' English skills.
Co-Authors Ade Rosadi Adi Indradi Wazdi evan jaelani Kiki Abdul Muluk M. Fandra Yudha M. Imam Maulana Muhammad Agreindra Helmiawan Nova Indrayana Yusman Partono Partono Silva Alviyani Susanti Laelasari Topan Setiawan Yudi Guntara