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All Journal Jurnal Teknik ITS Jurnal Sains dan Seni ITS JURNAL PENGABDIAN KEPADA MASYARAKAT DeReMa (Development Research of Management) Jurnal Manajemen Business and Finance Journal JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Sewagati Journal of Halal Research, Policy, and Industry
Geodita Woro Bramanti
Departemen Manajemen Bisnis Institut Teknologi Sepuluh Nopember
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Journal : Journal of Halal Research, Policy, and Industry

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DO INDIVIDUAL CHARACTERISTICS IMPACT WILLINGNESS TO PAY FOR HALAL FOOD? Berto Mulia Wibawa; Geodita Woro Bramanti; Chelsia Pranindyasari
Journal of Halal Research, Policy, and Industry Vol. 1 No. 2 (2022): Journal of Halal Research, Policy and Industry
Publisher : UNIVERSITAS NAHDLATUL ULAMA SURABAYA

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Abstract

Eating halal foods is considered an essential part of Islamic practice, as it is compulsory to be a way to maintain physical and spiritual purity. In addition, Muslims are encouraged to consume halal foods as they are believed to benefit their overall well-being and help them maintain a healthy and balanced diet. This study aims to determine the effect of religiosity, religious commitment, and subjective norms on the willingness to pay for halal food. Equipped with purposive random sampling techniques, an online survey with 150 respondents was used to collect the data. The data obtained were then analyzed using Partial Least Square (PLS). This study's findings demonstrate a significant positive influence between religiosity, subjective norms, and religious commitment on willingness to pay for halal food.
Co-Authors Anandita Ade Putra Anandita Ade Putri Anandita Ade Putri Anggita Elfrida Rani Bagaspati Atibrata Cahyolaksono Baihaqi, Imam Berto Mulia Wibawa Berto Mulia Wibawa Bhawika, Gita Widi Chelsia Pranindyasari Dendy Ramadhan Dendy Ramadhan Dendy Ramadhan Erzad Iskandar Putra Firdaus Muhammad Gita Widi Bhawika Gunanda Tiara Maharany Ika Wulandari Janti Gunawan Kunaifi, Aang Maulana Yusuf Mahroby Maulidati Rahmah Setioputri Maydawati Fidellia Gunawan Meriem Octaviana Muhammad Syamil Fadlillah Mushonnifun Faiz Sugihartanto Mushonnifun Faiz Sugihartanto Nabila Silmina Hakim Ni Made Gusti Rai Ninditya Nareswari Nugroho Priyo Negoro Prahardika Prihananto Rachma Rizqina Mardhotillah Regita Irvastava Pramesti Sena Safarina Shafira Rizka Ramadhani Tanjung