Article Per Year (5 Year)
p-Index From 2019 - 2024
0.659
P-Index
This Author published in this journals
All Journal Jurnal Manajemen dan Bisnis Journal of Global Business and Management Review
AIRINE YULIANDA
SEKOLAH TINGGI ILMU EKONOMI INDRAGIRI (STIE-I) RENGAT
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
PENGARUH KREATIVITAS PRODUK DAN INOVASI PRODUK TERHADAP KEPUASAN KONSUMEN PADA PERCETAKAN NURMEDIATAMA RENGAT KABUPATEN INDRAGIRI HULU AIRINE YULIANDA; Kurnia Dewi
Journal of Global Business and Management Review Vol 3 No 1 (2021): Journal of Global Business and Management Review
Publisher : Program Sarjana Manajemen Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/jgbmr.v3i1.5150

Abstract

Konsumen mempunyai banyak pilihan produk yang dapat mereka beli. Oleh karena itu, perusahaan harus mampu berinovasi agar konsumen tetap memilih produk mereka. Kepuasan konsumen merupakan hal yang harus diperhatikan oleh setiap pelaku usaha. Hal tersebut sangat didukung oleh kemampuan perusahaan untuk melakukan Inovasi dan kreativitas produk untuk membuat konsumen percaya memakai jasa dari perusahaan. Percetakan Nurmediatama Rengat Kabupaten Indragiri Hulu merupakan salah satu percetakan yang ada di Kota Rengat yang menawarkan banyak produk. Penelitian ini merupakan penelitian deskriptif kuantitatif dengan sampel dalam penelitian ini adalah konsumen percetakan nurmediatama Rengat. Penelitian ini bertujuan untuk mengetahui dan menganalisa pengaruh kreativitas produk dan inovasi produk terhadap kepuasan konsumen pada Percetakan Nurmediatama Rengat Kabupaten Indragiri Hulu. Kuesioner dan wawancara dilakukan untuk mendapatkan data primer dan beberapa data tambahan gigunakan sebagai data primer. Hasil temuan penelitian menyebutkan bahwa kreativitas produk dan inovasi produk mempunyai pengaruh positif terhadap kepuasan konsumen pada Percetakan Nurmediatama Rengat Kabupaten Indragiri Hulu
PENGARUH MATA KULIAH MANAJEMEN KEWIRAUSAHAAN DAN LINGKUNGAN KELUARGA TERHADAP MINAT BERWIRAUSAHA MAHASISWA SEKOLAH TINGGI ILMU EKONOMI INDRAGIRI (STIE-I) RENGAT Kurnia Dewi; Airine Yulianda; Hasanah Yaspita
JURNAL MANAJEMEN DAN BISNIS Vol 8 No 2 (2019): Jurnal Manajemen dan Bisnis (Terbit Desember 2019)
Publisher : LPPM Press STIE Indragiri Rengat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34006/jmbi.v8i2.112

Abstract

This research is at Economic Colleges of Indragiri Rengat with a quantitative approach. This research used primary data that the author obtained from respondents who are students of the Economic Colleges of Indragiri Rengat. This research used descriptive research, explaining that descriptive research is the largest form of research shown to describe the events that exist. The characteristics of the descriptive method are: 1) Focusing on the problems that exist in the present and the current period and 2) The data collected is first arranged, explained and analyzed. To anyzed the data, this research used multiple regression, correlation coefficients, and hypothesis testing which will be assisted using SPSS version 21. The results of Multiple Linear Regression Analysis in this study indicate that the value is significant. For the variable entrepreneurship interest has a significant influence on the subject of entrepreneurship management. Furthermore, family environment variables have a significant influence on entrepreneurship management courses. Partial test results (T-test) obtained the value of entrepreneurial interest variable with a large tcount from ttable, based on the data testing criteria it can be seen that H0 is rejected and Ha is accepted, it means that entrepreneurship partially influences the entrepreneurship management course and the value of the family environment variable with a large tcount from the table, based on the data testing criteria it can be seen that H0 is rejected and Ha is accepted, it means that the family environment partially influences the entrepreneurship management course. The results of the R test test, the value of r or correlation has a very strong and unidirectional relationship between the variables of entrepreneurial interest and variables family environment increases, the entrepreneurship management course will also increase and the value of r square or coefficient of determination has the meaning that the variable entrepreneurship management can be explained by variables of entrepreneurial interest and family environment variables, as while the rest is explained by other independent variables not examined in this research.
PHENOMENOLOGY STUDY OF DIRECT VILLAGE CASH ASSISTANCE (BLTDD) FOR POOR COMMUNITIES AFFECTED BY COVID-19 IN INDRAGIRI HULU DISTRICT Airine Yulianda; Kurnia Dewi
JURNAL MANAJEMEN DAN BISNIS Vol 11 No 1 (2022): JURNAL MANAJEMEN DAN BISNIS (TERBIT JUNI 2022)
Publisher : LPPM Press STIE Indragiri Rengat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34006/jmbi.v11i1.476

Abstract

The purpose of this study was to analyze the effectiveness of providing direct village cash assistance (BLT-DD) covid-19 using measurement indicators in the form of timeliness and accuracy of choice, as well as to analyze the impact caused by the provision of direct village cash assistance (BLT-DD) covid. -19 from an economic and social perspective for the people of Indragiri Hulu Regency. This study uses a descriptive method with a qualitative approach. The results of this study indicate that the data collection process to the distribution of BLT-DD in Indragiri Hulu Regency has been effective in terms of timeliness and accuracy of choice. In addition, the Covid-19 BLT-DD can help the community's economy in the midst of a pandemic
Co-Authors Hasanah Yaspita Kurnia Dewi Kurnia Dewi