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Analisa Pengaruh Cost Leadership, Differentation Strategy dan Market Orientation Terhadap Kinerja Perusahaan Lily Purwianti
Journal of Global Business and Management Review Vol 1 No 1 (2019): Journal of Global Business and Management Review
Publisher : Program Sarjana Manajemen Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/jgbmr.v1i1.448

The main purposes of this study is to analyze the relationship of cost leadership, differentiation strategy, market orientation and organization performance. The research sample are souvenirs shop in Batam City. Multiple regression analysis to test the hypothesis. The results of this study are information about cost leadership, differentiation strategies, market orientation towards company performance. The results showed that cost leadership, differentiation strategy, market orientation has significant efect on organization performance.

Analisis Pengaruh Ekuitas Merek, Preferensi Merek, dan Harga Dengan Citra Negara Asal sebagai Variabel Moderasi Terhadap Minat Pembelian Laptop Oleh Mahasiswa di Kota Batam Lily Purwianti; Mehdar Badrus Zaman
Jurnal Manajemen dan Bisnis Indonesia Vol 4 No 2 (2017): Jurnal Manajemen Bisnis Indonesia - Edisi Februari 2017
Publisher : Forum Manajemen Indonesia (FMI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31843/jmbi.v4i2.119

The main purpose of this study is to investigate the relationships among brand equity, brand preference, price and purchase intention. Moreover secondary aim of this research is examining the moderate role of country of origin image. Independent variables used in this research are brand equity, brand preference and price. Data were collected from 500 students in Batam who recognized the selected brand of laptop using judgmental sampling from 5 universities they are Universitas Putera Batam, Universitas Riau Kepulauan, Politeknik Negeri Batam, Universitas Internasional Batam, and Universitas Batam. Hypotheses were tested using SPSS program version 21. Results indicated that brand equity, brand preference and price positively influence consumerâ€™s purchase intention. But results unsupported moderating role of country of origin image in the relationships among brand equity, brand preference and purchase intention. Keywords: brand equity, brand preference, price, country of origin and purchase intention.

Analisis Pengaruh City Branding Kota Batam terhadap Brand Attitude (Studi Kasus pada Stakeholder di Kota Batam) Lily Purwianti; Yulianty Ratna Dewi Lukito
Jurnal Manajemen Maranatha Vol. 14 No. 1 (2014)
Publisher : Universitas Kristen Maranatha

Abstract: City branding is one way to promote the image of a typical city through the physical form of the city, government policies, advertising, so that a city can be known with a unique identity that is only owned by the city in the world. This studyuses multiple stakeholders are local residents and business people in the city Batam. The results showed that the factors that affect the city branding as a residence cityof Batam are factor of business opportunity, social bonding and networking. The results showed that the factors affecting Batam city branding for doing bussiness for groups of businesses are factor of business opportunity, transportaion andnetworking.Keywords: City Branding, brand attitude, business opportunity, Cultural Activities, social bonding, transportation and networking.

FAKTOR-FAKTOR YANG MEMPENGARUHI BEHAVIOURAL INTENTION Lily Purwianti; Karen Tio
Jurnal Manajemen Maranatha Vol. 17 No. 1 (2017)
Publisher : Universitas Kristen Maranatha

Internet is one of the electronic media with faster development than other electronic media. Survey proves that people use internet for entertainment, socialize, seeking information and purchasing goods or service through online. Survey's result also show online shopping trend keeps on increasing due to increase on consumer's need for e-commerce and other benefits that could be gained if consumer were buying things through online compared to buying directly. The purpose of this study was to evaluate the effect of e-service's elements such as e-service quality, customer satisfaction, attitude towards the website and behavioural intention to know how important is the factors of e-service in online shop's marketing strategy. The respondents in this study are customers that ever purchase from four Indonesia online shop website. The sample's criteria used in this study is non probability with purposive sampling method. The data analysis method are simple regression and multiple regression, Samples were collected by distributing 440 questionnaires in which the rate of return is 387. The results of this study indicate that e-service quality have a significant effect to customer satisfaction, e-service quality have significant effect to attitude towards the website, customer satisfaction have a significant effect to attitude towards the website, customer satisfaction have a significant effect to behavioural intention, brand image have a significant effect to customer satisfaction, brand image have a significant effect to behavioural intention and attitude towards the website have a significant effect to behavioural intention.Â Keywords: e-service quality, customer satisfaction, attitude towards the website, brand image dan behavioural intention.

Analisa Pengaruh Brand Image, Celebrity Endorser, Attitude, Trust, dan Brand Awareness terhadap Purchase Intention Pada Fashion Sportwear di Kota Batam Joevenno Pangestoe; Lily Purwianti
SEIKO : Journal of Management & Business Vol 5, No 1 (2022): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v5i1.1855

Abstrak Aktifitas olahraga di Indonesia tidak lama ini meranjak kembali yang bermula dari akibat pandemic Covid-19 yang menyebar, sebab itu masyarakat Indonesia tergerak untuk meningkatkan kebugaran tubuh dan menguatkan imunitas untuk melawan penyebaran virus. Disamping itu juga menyadarkan masyarakat untuk memfasilitasi diri dengan gaya busana olahraga yang sedang tren, sehingga fashion olahraga merupakan bidang yang berpotensi besar saat ini. penelitian yang dilakukan ini bermaksud untuk menganalisa pengaruh Brand Image, Celebrity Endorser, Attitude, Trust, dan Brand Awareness terhadap Purchase Intention pada Fashion Sportwear di Kota Batam. Sampel yang digunakan atas penelitian ini adalah kepada masyarakat Kota Batam yang akan memakai fashion sportwear merek Adidas, Nike, dan Puma. Terdapat 325 banyaknya responden berhasil terkumpul pada penelitian ini dengan memakai non-probability sampling kemudian diujikan menggunakan alat analisa PLS. Hasil penelitian menunjuk beberapa pengaruh yang signifikan antar variabel yang berupa attitude dengan purchase intention, brand awareness dengan purchase intention, brand image dengan attitude, brand image dengan trust, celebrity endorser dengan brand awareness, dan celebrity endorser dengan trust, namun juga terdapat pengaruh yang tidak signifikan antar variabel seperti trust dengan purchase intention. Kata Kunci: Brand Image, Celebrity Endorser, Attitude, Trust, Brand Awareness Abstract Sports activities in Indonesia have recently returned to normal, stemming from the spread of the Covid-19 pandemic, because of that the Indonesian people are moved to improve body fitness and strengthen immunity to fight the spread of the virus. Besides that, it also makes people aware to facilitate themselves with trending sports clothing styles, so that sports fashion is a field that has great potential at this time. This research intends to analyze the effect of Brand Image, Celebrity Endorser, Attitude, Trust, and Brand Awareness on Purchase Intention of Fashion Sportwear in Batam City. The sample used in this research is the people of Batam City who will wear fashion sportwear brands Adidas, Nike, and Puma. There were 325 respondents who were successfully collected in this study using non-probability sampling and then tested using the PLS analysis tool. The results of the study indicate several significant influences between variables in the form of attitude with purchase intention, brand awareness with purchase intention, brand image with attitude, brand image with trust, celebrity endorser with brand awareness, and celebrity endorser with trust, but there is also an influence that is not significant between variables such as trust and purchase intention. Keywords: Brand Image, Celebrity Endorser, Attitude, Trust, Brand Awareness

Analisis Faktor yang Mempengaruhi Purchase Intention Produk Skincare Dengan Mediasi Trust pada Kalangan Generasi Z di Kota Batam Marcelina Victoria; Lily Purwianti
Ekonomis: Journal of Economics and Business Vol 6, No 2 (2022): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v6i2.572

The author conducted this study with the aim to identify and analyze the factors that influence the purchase intention of skin care products through e-commerce. In this case, the author chose Generation Z in Batam City, aged 8 to 23, as the study's subject since they are familiar with local skin care goods and intend to purchase them via e-commerce.The independent variables used in this research are social influence, reputation, price value, familiarity and information quality. The intervention variable used is trust and the dependent variable used is purchase intention. This study applies an explanatory method with a quantitative approach in data collection. The technique used by the author is the purposive sampling technique. The data in this study was analyzed using smart PLS. According to the findings of this study, a company's reputation, familiarity, and credible information are all key factors in increasing a customer's trust in purchasing a product. The better the reputation and the quality of information offered through e-commerce, the higher the level of consumer trust in the company and the higher the level of consumer familiarity with the company’s product and with the e-commerce used by the company in the transactions process. This will result in the better lever of consumer’s trust in the business. If this trust is established, the customer will be more likely to make a purchase.

Analisis Pengaruh Service quality, Price dan Brand Image terhadap Loyalitas Pelanggan pada Amati Coffee shop di kota Batam Lily Purwianti; Novita Novita; Elviana Elviana; Winson Leon
YUME : Journal of Management Vol 5, No 2 (2022)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v5i2.1742

AbstrakDalam beberapa tahun terakhir, Jumlah coffee shop yang ada di Indonesia meningkat hampir tiga kali lipat dibandingkan pada tahun 2016. Sehingga hal ini mengakibatkan persaingan coffee shop yang sangat ketat. Dalam laporan ini kelompok penulis ingin meneliti tentang faktor-faktor yang mempengaruhi tentang loyalitas pelanggan diAmati coffee shop. Variabel yang digunakan dalam penelitian ini yakni Service Quality, Price, dan Brand Image sebagai variabel independen, dan Customer Loyalty sebagai variabel dependen. Penelitian ini menggunakan metode penyebaran kuesioner melalui google form sebanyak 360 responden. Peneliti menyebarkan kuesioner kepada masyarakat yang berdomisili di Kota Batam yang pernah mengunjungi dan membeli makanan atau minuman dari Amati coffee shop. Penelitian ini dianalisis menggunakan software SPSS Statistic versi 26. Hasil penelitian ini menunjukan bahwa Service Quality, Brand Image memiliki hubungan positif signifikan terhadap Customer Loyalty. Sedangkan Price tidak signifikan terhadap Customer Loyalty.Kata Kunci: Price, Service quality, Brand image, Customer loyalty, Coffee shop

Faktor yang Mempengaruhi Kepuasan Pelanggan Terhadap Rubeka Coffee Shop Lily Purwianti; Angeline Angeline; Stefanie Stefanie; Vera Novilia; Windra Tan
YUME : Journal of Management Vol 5, No 2 (2022)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v5i2.1762

AbstrakDalam beberapa tahun terakhir, perkembangan bisnis industri kedai kopi cukup baik. Hal ini mendorong banyak pengusaha untuk memulai atau membuat bisnis baru atau memperluas yang sudah ada, sementara persaingan antar kedai kopi sangat ketat. Dalam laporan ini kami menyelidiki faktor-faktor yang mempengaruhi kepuasan pelanggan di Rubeka. Penulis menggunakan beberapa variabel dalam pengujian ini, variabel independen yakni Service Quality, Product Quality, Physical Environment dan Trust, variabel dependen yang digunakan adalah Customer Satisfaction. Teknik yang digunakan untuk penelitian ini adalah dengan cara membagikan kuesioner dan terkumpul sebanyak 214 responden. Pengumpulan data pada penelitian ini akan berada diperoleh dalam 1 wilayah. Peneliti akan membagi kuesioner kepada masyarakat yang berdomisili di kota Batam yang pernah mengunjungi atau yang pernah mencoba produk dari cafe Rubeka yang berada di kota Batam. Penelitian ini menguji menggunakan alat analisis SPSS Statistics 26. Hasil penelitian menunjukkan bahwa product quality, service quality dan physical environment memiliki hubungan positif signifikan terhadap customer satisfaction. Sedangkan trust tidak signifikan terhadap customer satisfaction.Kata Kunci : Service Quality, Product Quality, Coffee ShopAbstractIn recent years, the business development of the coffee shop industry has been quite good. This encourages many entrepreneurs to start or create new businesses or expand existing ones, while competition between coffee shops is fierce. In this report we investigate the factors that influence customer satisfaction at Rubeka. The author uses several variables in this test, the independent variables are Service Quality, Product Quality, Physical Environment and Trust, the dependent variable used is Customer Satisfaction. The technique used for this research is by distributing questionnaires and collecting as many as 214 respondents. Data collection in this study will be obtained in 1 area. Researchers will distribute questionnaires to people who live in Batam city who have visited or who have tried products from Rubeka cafe in Batam city. This study was tested using the SPSS Statistics 26 analysis tool. The results showed that product quality, service quality and physical environment had a significant positive relationship to customer satisfaction. Meanwhile, trust is not significant to customer satisfaction.Keywords : Service Quality, Product Quality, Coffee Shop

Pengaruh Product Quality, Service Quality terhadap Customer Loyalty Ayam Geprek Goldchick yang dimediasi oleh Customer Satisfaction Isnaini Nuzula Agustin; Lily Purwianti; Tasya Gebee Hasvia; Nevi Ariyu De Utami; Gita Aulia; Joy Happy Jones
YUME : Journal of Management Vol 6, No 2 (2023)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v6i2.4253

Penelitian ini dilakukan untuk menganalisa pengaruh dari Product Quality dan Service Quality terhadap Customer loyalty pada Ayam Geprek Goldchick yang dimediasi oleh Customer Satisfaction. Data yang dikumpulkan terdiri dari data primer dan data sekunder. Data primer diperoleh melalui penyebaran kuesioner dalam bentuk google form dan terkumpul sebanyak 218 Responden. Peneliti membagikan kuesioner kepada masyarakat Kota Batam yang pernah membeli produk Ayam Geprek Goldchick. Pengujian penelitian ini menggunakan alat analisis SmartPls. Hasil penelitian menunjukkan bahwa Product Quality dan Service Quality memiliki hubungan yang positif signifikan terhadap Customer Satisfaction. Product Quality dan Customer Satisfaction memiliki hubungan yang positif signifikan terhadap Customer Loyalty. Sedangkan Service Quality tidak berpengaruh signifikan terhadap Customer Loyalty. Terdapat hubungan mediasi oleh Customer Satisfaction pada Product Quality terhadap Customer Loyalty, dan terdapat hubungan mediasi oleh Customer Satisfaction pada Service Quality terhadap Customer Loyalty.Â Kata Kunci: Product Quality, Service Quality, Customer Loyalty, Customer Satisfaction, Ayam Geprek.Â AbstractThis research was conducted to analyze the influence of Product Quality and Service Quality on Customer Loyalty in Geprek Goldchick Chicken mediated by Customer Satisfaction. The data collected consists of primary data and secondary data. Primary data was obtained through distributing questionnaires in the form of a google form and collected as many as 218 respondents. Researchers distributed questionnaires to the people of Batam City who had bought Goldchick Geprek products. Testing this research using the SmartPls analysis tool. The results of the study show that Product Quality and Service Quality have a significant positive relationship to Customer Satisfaction. Product Quality and Customer Satisfaction have a significant positive relationship to Customer Loyalty. While Service Quality has no significant effect on Customer Loyalty. There is a mediation relationship between Customer Satisfaction on Product Quality and Customer Loyalty, and there is a mediation relationship between Customer Satisfaction on Service Quality and Customer Loyalty.Â Keywords: Product Quality, Service Quality, Customer Loyalty, Customer Satisfaction, Ayam Geprek.

Pengaruh Subjective Norm, Halal Logo, Convenience dan Attitude terhadap Online Intention to Shop pada Skincare Halal di Kota Batam Lily Purwianti; Lionisa Verlinsya
YUME : Journal of Management Vol 4, No 3 (2021)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v4i3.1249

Abstrak Penelitian ini bertujuan untuk menganalisis pengaruh subjective norm, halal logo, convenience dan attitude terhadap online intention to shop pada skincare halal di kota Batam. Variabel independen yang digunakan dalam penelitian ini yaitu subjective norm, halal logo, convenience dan attitude towards online shopping. Sedangkan variabel dependen yang digunakan adalah online intention to shop. Metode purposive sampling digunakan pada penelitian ini dimana responden merupakan masyarakat di kota Batam yang memiliki usia 15 sampai 69 tahun yang menggunakan skincare halal merEk luar negeri. Sebanyak 405 orang menjadi bagian dari sampel penelitian ini. Analisis data dilakukan dengan menggunakan software SPSS versi 26 untuk analisa demografi data responden, serta penggunaan software SmartPLS versi 3.0 untuk uji hipotesis. Hasil penelitian ini menunjukan bahwa subjective norm, convenience, dan halal logo memiliki pengaruh signifikan positif terhadap attitude towards online shopping. Subjective norm tidak memiliki pengaruh signifikan positif terhadap intention to shop online. Dan attitude towards online shopping memiliki pengaruh signifikan positif terhadap intention to shop online. Â Berdasarkan hasil penelitian, perusahaan produk perlu mendorong norma subyektif, logo halal, kenyamanan dan tingkah laku bagi para pelanggan untuk meningkatkan pembelian produk skincare halal. Dengan adanya hal tersebut, maka konsumen akan bersedia untuk membeli dan menggunakan produk skincare halal.Kata Kunci: Subjective Norm; Convenience; Halal Logo; Attitude towards Online Shopping; Intention to Shop Online

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