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This Author published in this journals
All Journal Jurnal Manajemen dan Bisnis Indonesia EKONOMIS : Journal of Economics and Business SEIKO : Journal of Management & Business YUME : Journal of Management Jurnal Administrasi dan Manajemen Jurnal Manajemen Maranatha Journal of Global Business and Management Review
Lily Purwianti
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Library & Information Science Social Sciences Other

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Journal : Journal of Global Business and Management Review

 1 
Analisa Pengaruh Cost Leadership, Differentation Strategy dan Market Orientation Terhadap Kinerja Perusahaan Lily Purwianti
Journal of Global Business and Management Review Vol 1 No 1 (2019): Journal of Global Business and Management Review
Publisher : Program Sarjana Manajemen Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/jgbmr.v1i1.448

Abstract

The main purposes of this study is to analyze the relationship of cost leadership, differentiation strategy, market orientation and organization performance. The research sample are souvenirs shop in Batam City. Multiple regression analysis to test the hypothesis. The results of this study are information about cost leadership, differentiation strategies, market orientation towards company performance. The results showed that cost leadership, differentiation strategy, market orientation has significant efect on organization performance.
Co-Authors Angeline Angeline Elviana Elviana Gita Aulia Isnaini Nuzula Agustin Joevenno Pangestoe Joy Happy Jones Karen Tio Lionisa Verlinsya Marcelina Victoria Mehdar Badrus Zaman Nevi Ariyu De Utami Nia Rusiana Novita Novita Renza Fahlevi Stefanie Stefanie Tasya Gebee Hasvia Vera Novilia Windra Tan Winson Leon Yulianty Ratna Dewi Lukito