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All Journal Seminar Nasional Aplikasi Teknologi Informasi (SNATI) JAM : Jurnal Aplikasi Manajemen JSEH (Jurnal Sosial Ekonomi dan Humaniora) Jurnal Manajemen dan Bisnis Indonesia Jurnal Manajemen Indonesia Jurnal Entrepreneur dan Entrepreneurship Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Journal of Management and Bussines (JOMB) Jurnal Ekonomi
Jurry Hatammimi
Universitas Telkom
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Journal : JAM : Jurnal Aplikasi Manajemen

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The Potential Customer Duration/Visit Characteristic Based on Traffic Source in a Service Provider Web Site Adhi prasetio; Jurry Hatammimi
Jurnal Aplikasi Manajemen Vol 11, No 1 (2013)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Abstract: The purpose of this research is to find out if there are any significant duration/visit difference between potential customers who come from direct, search and referral traffic sources in a service provider web site. Sample data were collected from google analytics then analyzed using descriptive statistic and ANOVA. The result shows that duration/visit from referral is the lowest and direct is the highest compare to other traffic sources.Keywords: service provider, duration/visit, traffic source, search, referral, direct traffic
Co-Authors Adhi Prasetio Arien Arianti Gunawan Brhiyawan RH Cendekia Brhiyawan RH Cendekia, Brhiyawan RH Devi Rosniawati Edwin Junetra Firdania Zahra Nurafifah Hadya Zarifa Marianne Afanassieva Pamela Felita Fuad Tediany Dwi Amiranti Tediany DwiAmiranti Wendia Putra Paputungan Yuthika Fauziyah