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All Journal Seminar Nasional Aplikasi Teknologi Informasi (SNATI) JAM : Jurnal Aplikasi Manajemen JSEH (Jurnal Sosial Ekonomi dan Humaniora) Jurnal Manajemen dan Bisnis Indonesia Jurnal Manajemen Indonesia Jurnal Entrepreneur dan Entrepreneurship Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Journal of Management and Bussines (JOMB) Jurnal Ekonomi

Jurry Hatammimi

Universitas Telkom

Author-ID : 278574

Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

Published : 11 Documents Claim Missing Document

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Articles

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Proses Pengembangan Ekonomi Kreatif Sebagai Suatu Pekerjaan Institutional Jurry Hatammimi; Marianne Afanassieva
Jurnal Manajemen Indonesia Vol 22 No 1 (2022): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v22i1.4289

Although experiencing an underdeveloped institutional environment, there is a significant contribution of Indonesia’s creative economy to the national economy. Therefore, it is important to investigate the process of creative economy development in Indonesia, as an emerging market. This research investigates an underdeveloped institutional environment confronted by the creative economy actors and how they face this environment in Bandung city. The method used by this research is multiple case studies that mainly collect data by conducting in-depth interviews from the quadruple helix entities. It is found that the bottom-up approach was organically implemented in the creative economy development process in Bandung. This conduct was based on the cultural-cognitive institutional pillar and showed a community as the institutional entrepreneur that spanned an institutional void. This research can be considered as a pioneer in institutional entrepreneurship studies which focus on the creative economy in emerging markets. Further study can utilize the Penta helix approach to expand the result of this research. Keywords— creative economy; emerging market; institutional entrepreneur; institutional work.

Website Speedy Parahyangan sebagai Bentuk Communitization dan Pengaruhnya Terhadap Loyalitas Pelanggan Telkom Speedy di Jawa Barat Jurry Hatammimi; Edwin Junetra
Seminar Nasional Aplikasi Teknologi Informasi (SNATI) 2013
Publisher : Jurusan Teknik Informatika, Fakultas Teknologi Industri, Universitas Islam Indonesia

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Perkembangan teknologi telekomunikasi dan informasi turut merubah hubungan antara perusahaan dengan pelanggan menjadi horizontal dalam konsep new wave marketing. Fenomena tersebut membuat Telkom Speedy berinovasi menerapkan strategi pemasaran dengan membentuk komunitas Speedy Parahyangan melalui sebuah website. Makalah ini bertujuan untuk menganalisis website Speedy Parahyangan sebagai bentuk communitization dan pengaruhnya terhadap loyalitas pelanggan Telkom Speedy di Jawa Barat.Dengan mengambil sampel dari anggota komunitas Speedy Parahyangan Jawa Barat, hasil penelitian menunjukkan persepsi terhadap communitization dan loyalitas pelanggan berada pada kategori yang baik. Selanjutnya diketahui bahwa communitization berpengaruh secara signifikan terhadap loyalitas pelanggan TELKOM Speedy anggota komunitas Speedy Parahyangan sebesar 72,3%.Kata kunci—communitization; loyalitas pelanggan; new wave marketing

The Potential Customer Duration/Visit Characteristic Based on Traffic Source in a Service Provider Web Site Adhi prasetio; Jurry Hatammimi
Jurnal Aplikasi Manajemen Vol 11, No 1 (2013)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (53.357 KB)

Abstract: The purpose of this research is to find out if there are any significant duration/visit difference between potential customers who come from direct, search and referral traffic sources in a service provider web site. Sample data were collected from google analytics then analyzed using descriptive statistic and ANOVA. The result shows that duration/visit from referral is the lowest and direct is the highest compare to other traffic sources.Keywords: service provider, duration/visit, traffic source, search, referral, direct traffic

Pemetaan Store Design dan Visual Merchandising Distro di Kota Bandung Jurry Hatammimi; Brhiyawan RH Cendekia
Jurnal Manajemen dan Bisnis Indonesia Vol 1 No 2 (2014): Jurnal Manajemen Bisnis Indonesia - Edisi Februari 2014
Publisher : Forum Manajemen Indonesia (FMI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31843/jmbi.v1i2.22

One of the evidence of creative industry growth in fashion sector in the city of Bandung is the establishment of many distro or distribution outlet. There are 4 distro that has the highest sales level, i.e Ouval Research, Unkl347, Dloops, and Black Id. The four distro were trying to show differentiation in terms of store design and visual merchandising to make up the store uniqueness and influencing buying behavior. Beside there is no research about the mapping of distro in the city of Bandung yet, especially about their store design and visual merchandising, this study will also show the difference of the four distro even though they have some similarities. This study aims to determine the perceptual map of store design and visual merchandising which applied by each distro. By using Multi Dimensional Scaling, there are consumer assessment in making perceptual maps include shopping convenience, easy to find goods, shopping experience, signage, entrance, cash wraps, promotional aisle, windows, fitting room, traffic flow, alignment rack with the theme, the attractiveness of presentation techniques, and impulse purchase. The research shows Ouval Research superior in largely indicators namely shopping convenience, easy to find goods, shopping experience, signage, entrance, promotional aisle, windows, fitting room, the attractiveness of presentation techniques, and impulse purchase. Unkl347 win in two indicators namely cash wraps and alignment rack with the theme. Dloops only win in the traffic flow indicator. Black Id ranks fourth at all indicators. Keywords: Perceptual Map, Store Design, Visual Merchandising, Distribution Outlet

Pemahaman terhadap Mata Kuliah Entrepreneurship dan Kaitannya dengan Keinginan Memulai Bisnis Jurry Hatammimi; Yuthika Fauziyah
Jurnal Entrepreneur dan Entrepreneurship Vol. 2 No. 1,2 (2013)
Publisher : Universitas Ciputra Surabaya

Penelitian ini bertujuan mengetahui: (1) persepsi mahasiswa mengenai pemahaman terhadap mata kuliah entrepreneurship, (2) keinginan mahasiswa untuk memulai bisnis, apakah merintis usaha baru ataupun berbisnis waralaba, dan (3) perbedaan baik keinginan mahasiswa merintis usaha baru maupun keinginan mahasiswa berbisnis waralaba berdasarkan persepsi mahasiswa mengenai pemahaman terhadap mata kuliah entrepreneurship. Berdasarkan tujuan penelitian, desain penelitian ini adalah deskriptif dan kausal-komparatif. Sampel diambil secara acak sebesar 100 mahasiswa. Data yang telah terkumpul dianalisis menggunakan analisis persentase dan analisis varians multivariat (MANOVA). Hasil penelitian menunjukkan bahwa keinginan mahasiswa merintis usaha baru lebih tinggi dibandingkan keinginan untuk berbisnis waralaba. Selain itu, persepsi mahasiswa mengenai pemahaman terhadap mata kuliah entrepreneurship yang mereka ikuti tidak ada kaitannya dengan keinginan mahasiswa untuk memulai bisnis (merintis usaha baru atau berbisnis waralaba).

THE INFLUENCE OF ENTREPRENEURIAL EDUCATION ON ENTREPRENEURIAL INTENTIONS BY THE MEDIATION OF SELF EFFICACY: STUDY OF A VOCATIONAL SCHOOL Jurry Hatammimi; Devi Rosniawati
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

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Despite the low ratio between the total population and the number of businesses, Indonesia has a huge possibility to develop entrepreneurs in the digital age. Implementing the Vocational School 4.0 competency curriculum, which focuses on fostering the entrepreneurial aim of vocational students, is one method to improve this situation. However, this program hasn't yet been able to yield any notable outcomes. With self-efficacy serving as the mediating variable, this study aims to evaluate the impact of entrepreneurship education on the entrepreneurial intention of students majoring in online business and marketing at a state vocational school. The study employs a quantitative methodology, and the eleventh and twelfth grades were given online questionnaires to complete. In the meanwhile, a structural equation model and partial least squares are used to analyze the data. The findings of this study show that entrepreneurship education positively and significantly affects entrepreneurial intention and entrepreneurial self-efficacy, entrepreneurial self-efficacy positively and significantly affects entrepreneurial intention, and entrepreneurial self-efficacy mediates entrepreneurship education and entrepreneurial intention. It is advised to undertake a qualitative analysis to identify the most important aspects of entrepreneurial education, entrepreneurial intention, and entrepreneurial self-efficacy for further research.

Mengukur Pengenalan Peluang Berwirausaha Sebagai Dampak Pendidikan Kewirausahaan Jurry Hatammimi; Firdania Zahra Nurafifah
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 6 No. 4 (2023): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia
Publisher : Forum Inovasi Bisnis dan Manajemen

Berwirausaha adalah salah satu aktivitas ekonomi yang banyak digeluti oleh hampir seluruh masyarakat di Indonesia dengan berbagai skala. Hal ini menyebabkan pendidikan kewirausahaan sudah cukup banyak diajarkan secara menyeluruh di tingkat perguruan tinggi. Salah satu tujuannya adalah untuk meningkatkan peluang berwirausaha terutama bagi kalangan mahasiswa. Namun diketahui pula, masih banyak mahasiswa yang kemudian tidak menjadi wirausaha. Oleh karena itu, penelitian ini dilakukan untuk mengetahui pengaruh pendidikan kewirausahaan terhadap pengenalan peluang berwirausaha di kalangan mahasiswa. Penelitian deskriptif ini dianalisis berdasarkan data kuantitatif yang didapat dari penyebaran kuesioner secara online dengan populasi mahasiswa perguruan tinggi di wilayah Kota Bandung. Penentuan responden dilakukan menggunakan teknik purposive sampling dengan total responden sebanyak 400 orang mahasiswa di Kota Bandung. Dengan menggunakan analisis linear berganda dalam mengolah data, penelitian ini menemukan bahwa pendidkan kewirausahaan yang terdiri atas tiga komponen, yaitu pengetahuan kewirausahaan, keterampilan kewirausahaan, dan sikap kewirausahaan, ternyata memiliki pengaruh simultan yang positif dan signifikan terhadap pengenalan peluang berwirausaha sebesar 65,6 persen. Secara parsial, sikap kewirausahaan memiliki pengaruh terbesar terhadap pengenalan peluang berwirausaha sebesar 49,6 persen. Selanjutnya, agar lebih meningkatkan pengenalan peluang berwirausaha kepada para mahasiswa, maka sebaiknya perbaikan pendidikan kewirausahaan lebih diprioritaskan kepada komponen keterampilan kewirausahaan. Penelitian berikutnya dapat dilakukan dengan mengukur faktor di luar pendidikan kewirausahaan untuk mengetahui semua faktor yang mempengaruhi pengenalan peluang berwirausaha secara komprehensif.

Value Co-Creation An Exploratory Study of Sagala Multi-Brand Virtual Kitchen Jurry Hatammimi; Tediany Dwi Amiranti
JURNAL SOSIAL EKONOMI DAN HUMANIORA Vol. 9 No. 1 (2023): JURNAL SOSIAL EKONOMI DAN HUMANIORA
Publisher : Universitas Mataram

Culinary businesses accounted for 40% of Indonesian MSMEs at the height of the COVID-19 pandemic, making them one of the most affected industries. The transformation of the business model into a cloud kitchen or virtual kitchen is one of the innovation methods that can benefit the post-pandemic situation. This business model is thought to offer a value co-creation strategy. The authors note that Sagala, one of the virtual kitchens, has both a strong future and a low entry barrier. In order to analyze and assess Sagala's value co-creation, this study will employ The DART approach. Interviews with individuals from the staff, delivery, and customer categories were done as part of this exploratory study. Furthermore, the results show that Sagala's value co-creation initiative is a success, but conversation, particularly with delivery personnel, still has to be enhanced. Therefore, it is advised to create a framework to accept complaints and suggestions from both customers and delivery personnel. It is advised to create the value co-creation mechanism for the cloud kitchen company as further research.

APPLICATION OF THE DESIGN THINKING METHOD TO DETERMINING MARKETING STRATEGY IN TEEFEES COLLECTIONS Wendia Putra Paputungan; Jurry Hatammimi; Arien Arianti Gunawan
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

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This research was conducted in response to the rapid growth of the fashion industry subsector, intense business competition, and the impact of the COVID-19 pandemic on businesses in the fashion industry. Teefees Collection is one of the fashion businesses in Manado, focusing on selling fashion products. They sell not only clothing products but also other accessory products. However, the Teefees Collection faced challenges such as declining sales, lack of engagement on social media, unattractive packaging design, and suboptimal marketing division performance. Design thinking was used as the method of approach in this research, consisting of five stages: empathize, define, ideate, prototype, and test. The goal of this research was to formulate marketing strategies using the design thinking method to increase sales for the Teefees Collection. This research used qualitative methods for data collection by interviewing both internal and external stakeholders of Teefees Collection. The findings provided recommendations regarding new packaging designs, promotional strategies such as Upload and Get Discount (UGD), e-card membership, mixed bundling, and discounts on special days. Moreover, this research also provided content planning for Instagram. It is also recommended for Teefees Collection's marketing division to take marketing training.

Kreativitas terhadap Minat Berwirausaha yang di Mediasi oleh Hasrat Berwirausaha pada Mahasiswa Kota Bandung Hadya Zarifa; Jurry Hatammimi
Journal of Management and Bussines (JOMB) Vol 6 No 3 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i3.9325

This research aims to explore the relationship between creativity and interest in entrepreneurship, with the desire for entrepreneurship as a mediator, among Bandung City students. A quantitative approach was used with a purposive sampling technique. A total of 100 Bandung City students were respondents in this research. Data analysis was carried out using Structural Equation Modeling - Partial Least Squares (SEM-PLS), including outer model testing, inner model testing, and hypothesis testing. The research results show that creativity has a significant influence on entrepreneurial interest and entrepreneurial desire. In addition, it was found that the desire for entrepreneurship acts as a mediator between creativity and interest in entrepreneurship among Bandung City students. The conclusion is that the findings of this research can provide important insights for efforts to increase interest in entrepreneurship in society, especially among students. Keywords: Entrepreneurial Desire, Creativity, Entrepreneurial Interest

Co-Authors Adhi Prasetio Arien Arianti Gunawan Brhiyawan RH Cendekia Brhiyawan RH Cendekia, Brhiyawan RH Devi Rosniawati Edwin Junetra Firdania Zahra Nurafifah Hadya Zarifa Marianne Afanassieva Pamela Felita Fuad Tediany Dwi Amiranti Tediany DwiAmiranti Wendia Putra Paputungan Yuthika Fauziyah

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