Abstract: The purpose of this research is to find out if there are any significant duration/visit difference between potential customers who come from direct, search and referral traffic sources in a service provider web site. Sample data were collected from google analytics then analyzed using descriptive statistic and ANOVA. The result shows that duration/visit from referral is the lowest and direct is the highest compare to other traffic sources.Keywords: service provider, duration/visit, traffic source, search, referral, direct traffic
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