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PENGARUH PENGEMBANGAN PRODUK, KUALITAS PRODUK DAN STRATEGI PEMASARAN TERHADAP PENJUALAN PADA PT ASTRAGRAPHIA MEDAN Holfian Daulat Tambun Saribu; Euodia Grace Maranatha
JURNAL MANAJEMEN Jurnal Manajemen Volume 6 Nomor 1 (2020)
Publisher : Sekolah Tinggi Ilmu Ekonomi-LMII Medan

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Abstract

Penelitian ini bertujuan untuk membuktikan dan menganalisis ada tidaknya pengaruh pengembangan produk, kualitas produk, dan strategi pemasaran terhadap penjualan pada PT. Astragraphia Medan. Populasi dalam penelitian ini adalah konsumen PT. Astragraphia Medan sebanyak 130 konsumen. Teknik pengambilan sampel menggunakan sampling jenuh, sehingga sampel yang digunakan untuk uji regresi sebanyak 100 responden dan 30 responden untuk pengujian validitas dan reliabilitas. Hipotesis diuji menggunakan analisis regresi linier berganda. Hasil penelitian menunjukkan secara simultan pengembangan produk, kualitas produk, strategi pemasaran berpengaruh positif dan signifikan terhadap penjualan pada PT. Astragraphia dengan hasil uji koefisien determinasi sebesar 21,8%, berarti variasi variabel dependen penjualan dapat dijelaskan oleh variabel independen pengembangan produk, kualitas produk, dan strategi pemasaran, sedangkan sisanya sebesar 78,2% dijelaskan oleh variabel lain yang tidak digunakan pada penelitian ini. Secara parsial pengembangan produk, kualitas produk, dan stategi pemasaran berpengaruh positif dan signifikan terhadap penjualan.
Effect of Discipline, Work Stress And Compensation on Employee Performance at PT. Central Proteina Prima, TBK: Effect of Discipline, Work Stress And Compensation on Employee Performance at PT. Central Proteina Prima, TBK Holfian Daulat Tambun Saribu; Damari Zenaro; Metze Sylviany; Ferio Jordanio
Jurnal Mantik Vol. 3 No. 4 (2020): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

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Abstract

Research at PT Central Proteinaprima, Tbk, aims to examine the effect of work discipline, job stress and job compensation to the decline in the performance of employees. The data used are primary data collected from the questionnaire. The population is karyawanPT Central Proteinaprima, Tbk, andsampling techniques using simple random sampling.The analysis model is a model of multiple linear regression analysis, the coefficient of determination simultaneous testing (Test-F) and partial (t-test). The results showed the discipline of work, job stress and job compensation simultaneously significant effect on employee performance. Partially labor discipline and labor compensation significant effect on performance while job stress had no significant effect on employee performance.
Effect of Current Ratio, Inventory Turn Over and Time Interest Earned on Stock Prices in Cigarettes Sub-Sector Companies Listed on the Stock Exchange For the 2015-2019 Period Elvina Elvina; Edi Gunawan; Holfian Daulat Tambun Saribu
Jurnal Mantik Vol. 5 No. 3 (2021): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

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Abstract

This study aims to find out how the influence of Current Ratio, Inventory Turn Over and Time Interest Earned on Stock Prices in cigarette sub-sector companies included in the IDX list during 2015-2019. This research uses quantitative research methods, with data collection techniques using documentation studies. The data analysis model used is multiple linear regression analysis using the SPSS (Statistical Product And Service Solution) application version 23.0. there are a number of 4 companies that meet the criteria for a period of 5 years with the results of 20 research samples. The results of the analysis of research data reveal: partially: (1) Current Ratio has no influence on stock prices with a significance value of 0.117> 0.05. (2) Inventory Turn Over has no effect on the price as indicated by a significance number of 0.71>0.05. (3) Time Interest Earned has an influence on the Stock Price, which is indicated by a significance number of 0.010 <0.05. And simultaneously Current Ratio, Inventory Turn Over, Time Interest Earned affect stock prices with a significance number of 0.016 <0.05
Pegaruh Gaya Kepemimpinan, Pengawasan Dan Disiplin Kerja Terhadap Kinerja Karyawan Pada PT. Hanesa Karya Mandiri Rei Napeto Pasaribu; Rio Anggara Insani Sitohang; Nawarti Lumban Gaol; Holfian Daulat Tambun Saribu
Journal of Economic, Bussines and Accounting (COSTING) Vol 5 No 2 (2022): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v5i2.3360

Abstract

This study aims to determine the effect of leadership style, supervision and work discipline either partially or simultaneously on the performance of employees of PT. Hanesa Karya Mandiri wholesale. This research is a descriptive study using a quantitative approach. This research is a population research with the number of respondents as many as 80 employees. The instrumentin this study has passed the stages of validity and reliability testing. Collecting data using questionnaires and interviews, while data analysis was carried out using multiple regression analysis, Test, F test and Coefficient of Determination. The classical assumption test used is the normality test, multicollinearity test and heteroscedasticity test. The results showed that Leadership Style, Supervision and Work Discipline had a positive and significant effect on employee performance at PT. Hanesa Karya Mandiri wholesale. According to the coefficient of determination test, it can be seen that 88.3% of research variables can affect the dependent variable and the remaining 11.7% are influenced by other variables outside this study. Keywords: Leadership Style, Supervision, Work Discipline, Employee Performance
Pengaruh Sistem Pelayanan Penggunaan Terhadap Loyalitas Pengguna Jasa Menggunakan Jasa Agriculture Di PT. Surveyor Indonesia Krinisba A Waruwu; Suci Octaviani; Kevin Fransiskus; Holfian Daulat Tambun Saribu
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 3 No. 3 (2022): MSEJ : Management Studies and Entrepreneurship Journal
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v3i3.656

Abstract

Tujuan Penelitian adalah untuk menguji dan menganalisis pengaruh Reliability, Responsiveness dan Assurance terhadap Loyalitas Pengguna Jasa Menggunakan Jasa Agriculture di PT. Surveyor Indonesia. Populasi berjumlah 197 pelanggan dan jumlah sampelgsebanyak 132 pelanggan. Teknik sampling  yang digunakan adalah simple random sampling. Teknik analisa data dalam penelitian ini mengunakan análisis regresi linear berganda. Hasil penelitian menunjukkan secara parsial dan secara simultan Reliability, Responsiveness dan Assurance berpengaruh positif dan signifikan terhadap Loyalitas Pengguna Jasa Menggunakan Jasa Agriculture di PT. Surveyor Indonesia. Keywords : Reliability, Responsiveness, Assurance, Loyalitas Pengguna Jasa Menggunakan Jasa Agriculture
EFFECT OF PRODUCT QUALITY, PRICES AND SERVICES AGAINST PURCHASE DECISIONS AT PT. INDONESIAN DEPOT Yesua Sandyarto Getrojaya H; Jayson Jayson; Erwin Erwin; Holfian Daulat Tambun Saribu
Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember
Publisher : SEAN Institute

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Abstract

This study aims to examine and analyze the effect of Product Quality, Price and Service on job satisfaction at PT. Indonesian Depot. The decrease in job satisfaction can be seen from employees who resign from the company. At PT. Depo Indonesia has a problem with company decisions, which can be seen from the sales targets that are not achieved at the company. On the quality of products owned by PT. Depo Indonesia still receives complaints from customers regarding the quality of its products, such as car spare parts, car lights, and others. The high price even though it is accompanied by the provision of a guarantee shows that the price given is still relatively high, as evidenced by the large number of buyers who only ask for the price. Service is part of service to customers that is carried out before and after purchase. However, in practice, there are still customers who are not satisfied, as can be seen from the number of purchases that have not been maximized. This study uses quantitative research with the sample used is 103 people. The data analysis method used multiple linear regression. Simple random sampling was used as a sampling method. In the t-test on product quality variables with values (2.124> 1.984), price (2.798> 1.984) and service quality (5.116> 1.984) partially positive and significant effect on purchasing decisions at PT. Indonesian Depot. In the F test, the variables of product quality, price and service quality showed a positive and significant influence with a value (20,482>2.70) on purchasing decisions at PT. Indonesian Depot This study uses quantitative research with the sample used is 103 people. The data analysis method used multiple linear regression. Simple random sampling was used as a sampling method. In the t-test on product quality variables with values (2.124> 1.984), price (2.798> 1.984) and service quality (5.116> 1.984) partially positive and significant effect on purchasing decisions at PT. Indonesian Depot. In the F test, the variables of product quality, price and service quality showed a positive and significant influence with a value (20,482>2.70) on purchasing decisions at PT. Indonesian Depot This study uses quantitative research with the sample used is 103 people. The data analysis method used multiple linear regression. Simple random sampling was used as a sampling method. In the t-test on product quality variables with values (2.124> 1.984), price (2.798> 1.984) and service quality (5.116> 1.984) partially positive and significant effect on purchasing decisions at PT. Indonesian Depot. In the F test, the variables of product quality, price and service quality showed a positive and significant influence with a value (20,482>2.70) on purchasing decisions at PT. Indonesian Depot In the t-test on product quality variables with values (2.124> 1.984), price (2.798> 1.984) and service quality (5.116> 1.984) partially positive and significant effect on purchasing decisions at PT. Indonesian Depot. In the F test, the variables of product quality, price and service quality showed a positive and significant influence with a value (20,482>2.70) on purchasing decisions at PT. Indonesian Depot In the t-test on product quality variables with values (2.124> 1.984), price (2.798> 1.984) and service quality (5.116> 1.984) partially positive and significant effect on purchasing decisions at PT. Indonesian Depot. In the F test, the variables of product quality, price and service quality showed a positive and significant influence with a value (20,482>2.70) on purchasing decisions at PT. Indonesian Depot
EFFECT OF CR, DER AND EPS ON ROS IN FOOD AND BEVERAGE CONSUMPTION COMPANIES SECTOR Feriama Ndruru; Fransiska Esra Yana Sari Sitorus; Mindo Gita Br Silitonga; Naomi Menna R Aritonang; Holfian Daulat Tambun Saribu
Jurnal Ipteks Terapan (Research Of Applied Science And Education ) Vol. 15 No. 3 (2021): Jurnal Ipteks Terapan ( Research of Applied Science and Education )
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah X

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1414.356 KB) | DOI: 10.22216/jit.v%vi%i.309

Abstract

This study aims to analyze the effect of Current Ratio (CR), Debt To Equity Ratio (DER) and Earning Per Share (EPS) on Stock Returns in the food and beverage industry sub-sector companies. In determining the sample of this study using purposive sampling method, namely determining the sample by making certain criteria that are sourced from financial data on the Indonesia Stock Exchange website, there are 11 sample companies from 34 company populations. The data analysis method used descriptive statistical analysis. Hypothesis testing in this study uses the t test to determine the effect of the independent variable on the dependent variable. While the f test is used to determine the effect of Current Ratio (CR), Debt To Equity Ratio (DER), and Earning Per Share (EPS). Current Ratio (CR), Debt To Equity Ratio (DER), Earning Per Share (EPS) simultaneously have a significant effect on Stock Return. Current Ratio (CR) and Debt To Equity Ratio (DER) partially have no and insignificant effect on Stock Returns, while Earning Per Share (EPS) partially has a significant effect on Stock Returns
EFFECT OF ROA, EPS , PER ON STOCK RETURN OF FOOD AND BEVARAGE COMPANIES Karolina Adelia; Holfian Daulat Tambun Saribu; Filbert Filbert; Emilia Fitri; Putri Tiny
Jurnal Ipteks Terapan (Research Of Applied Science And Education ) Vol. 16 No. 2 (2022): Jurnal Ipteks Terapan (Research Of Applied Science And Education)
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah X

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (970.616 KB) | DOI: 10.22216/jit.v%vi%i.1051

Abstract

This study aims to determine and analyze the effect of Net Profit (ROA), Current Assets (EPS) and Stock Price (PER) on Stock Return of Food and Beverages Companies listed on the IDX in 2015-2019. The research method used in this research is quantitative research methods, the type of research is descriptive quantitative. The population in this research are all Food and Beverages companies with a sample of 20 companies. The data analysis method used in this study is the multiple linear regression method and the classical assumption test. The results of this study show that simultaneously Net Profit (ROA), Current Assets (EPS) and Stock Price (PER) have a significant effect on Stock Return of Food and Beverages Companies listed on the IDX in 2015-2019 with a significant value of 0.000 <0.05. Partially Net Profit (ROA) has a positive and significant effect on Stock Return with a significant value of 0.000 <0.05. Partially Current Assets (EPS) has a positive and significant effect on Stock Return with a significant value of 0.042 <0.05 and partially Stock Price (PER) has a positive and significant effect on Stock Return with a significant value of 0.000 <0.05. It is hoped that the results of this study can be input for investors in looking at stock returnscompany
The Effect of Company Growth, Current Ratio and Leverage Ratio of Dividend Policy in Trade, Services, and Companies Investment That is on The IDX Holfian Daulat Tambun Saribu; Januardin Januardin
Journal of Social Science Vol. 2 No. 2 (2021): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (380.701 KB) | DOI: 10.46799/jss.v2i2.109

Abstract

The purpose of this study was to determine the effect of Company Growth, Current Ratio and Leverage Ratio on Dividend Policy in Trade, Services and Investment Companies in the Indonesia Stock Exchange in 2014-2018. The independent variables used in this study are, Company Growth, Current Ratio and Debt Equity Ratio while the dependent variable is dividend policy. The sampling method used was purposive sampling technique. The number of samples obtained was 15 companies. The data used in this research is secondary data. Analysis techniques The analysis model uses multiple linear regression equations. The results show that partially the leverage ratio has a negative effect on dividend policy. The results of this study indicate simultaneously, Company Growth, Current Ratio and Debt Equity Ratio significantly influence dividend policy with a significance level of 0,000. Adjusted Square value shows the results of 12.7% of the dividend policy influenced while the remaining 87.3% is influenced by other variables outside this study.
Analysis of the Influence of Price, Promotion Media, and Quality of Product on Sales of MSMEs in Medan City Ronaldo Gunawan Silalahi; Cindy Catrine Perangin Angin; Dinda Salsabila Loo; Rintan Saragih; Holfian Daulat Tambun Saribu
International Journal Of Economics Social And Technology Vol. 2 No. 3 (2023): September 2023
Publisher : Lembaga Riset Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/ijest.v2i3.319

Abstract

The development of MSMEs in the city of Medan is recorded as a significant development when compared to the surrounding infrastructure support areas such as Deli Serdang, Langkat, Binjai and others. In this study using a quantitative method, according to Sugiyono (2018), the quantitative research method is research based on the philosophy of positivism, used to examine certain populations and samples. This study used 100 samples from Medan Sunggal District, using the cluster sampling method. The results of this study indicate that the product price, promotional media, and product quality variables have a positive and significant effect with the coefficient of determination (Adjusted R Square) of 0.319. This means that the selection is influenced by product price, product promotion, and product quality variables of 31.9%. And in the t test, it is known that the Sig value for influencing product prices on product sales is 0.002 <0.05 and the Tcount value is 3,158 > Ttable 1,985. So it can be stated that product prices have a significant effect on product sales. On the media promotion variable, it is known that the Sig value for influencing media promotion on product sales is 0.035 <0.05 and the Tcount value is 2,140 > Ttable 1,985. So it can be stated that product promotion has a significant effect on product sales. And on product quality it is known that the Sig value for influencing product quality on product sales is 0.000 > 0.05 and the Tcount value is 4,890 > Ttable 1,985. So it can be stated that product quality has a significant effect on product sales.