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Effect of Brand Association, Service Quality, And Perceived Quality On Customer Loyalty In PT. Surya Eka Kencana Medan: Effect of Brand Association, Service Quality, And Perceived Quality On Customer Loyalty In PT. Surya Eka Kencana Medan Valencia Valencia; Evelyn Triveda Yawira; Wynda Wynda; Trisyandi Trisyandi; Erwin Erwin
Jurnal Mantik Vol. 4 No. 2 (2020): Augustus: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.Vol4.2020.856.pp1053-1062

Abstract

The purpose of this study was to examine and analyze the effects of brand association, service quality, and perceived quality on customer loyalty at PT. Surya Eka Kencana Medan both partially and simultaneously. The method used is a quantitative approach to the type of quantitative descriptive research and the nature of the research is descriptive explanatory. The data collection method is done by interview and questionnaire. The data analysis method used is multiple linear regression. The population is customers who rent heavy equipment from PT. Surya Eka Kencana which totaled 127 people in 2019. Sampling used the Slovin formula which produced a sample of 96 people. The results of the study prove that partially brand association (2,608), service quality (3,048), and perceived quality (4, 938) had a positive and significant effect on customer loyalty (1.98609) with a significant level <0.05. Simultaneously brand association, service quality, and perceived quality have a positive and significant effect on customer loyalty, with the results of Fcount (57,549)> Ftable (2.70) significant level <0.05. This research concludes that both partially and simultaneously brand association, service quality, and perceived quality affect customer loyalty at PT Surya Eka Kencana Medan.
Pengaruh Rasio Rentabilitas, Rasio Solvabilitas, Rasio Aktivitas, Dan Rasio Likuiditas Terhadap Harga Saham (Studi Kasus Pada Perusahaan Subsektor Property Dan Real Estate Periode 2014-2017) Widya Sari; Andy Andy; Calista Wongso; Erwin Erwin; M Dicky Zoelkaranain
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 2 No 2 (2019): Jesya Volume 2 Nomor 2 Periode Juni 2019
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (403.521 KB) | DOI: 10.36778/jesya.v2i2.77

Abstract

The purpose of this study was to analyze the the influence of Net Profit Margin, Debt to Equity Ratio, Total Assets Turnover, and Current Ratio to Stock Price. The sample of this study was ninety-six financial reports of Property and Real Estate companies which are listed in Indonesia Stock Exchange using a quantitive research method. The multiple regressions analyisis was used as the analysis technique. The study results showed that Net Profit Margin and Total Assets Turnover have significant influence toward Stock Price partially while Debt to Equity Ratio and Current Ratio have no influence toward Stock Price partially.
EFFECT OF PRODUCT QUALITY, PRICES AND SERVICES AGAINST PURCHASE DECISIONS AT PT. INDONESIAN DEPOT Yesua Sandyarto Getrojaya H; Jayson Jayson; Erwin Erwin; Holfian Daulat Tambun Saribu
Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine and analyze the effect of Product Quality, Price and Service on job satisfaction at PT. Indonesian Depot. The decrease in job satisfaction can be seen from employees who resign from the company. At PT. Depo Indonesia has a problem with company decisions, which can be seen from the sales targets that are not achieved at the company. On the quality of products owned by PT. Depo Indonesia still receives complaints from customers regarding the quality of its products, such as car spare parts, car lights, and others. The high price even though it is accompanied by the provision of a guarantee shows that the price given is still relatively high, as evidenced by the large number of buyers who only ask for the price. Service is part of service to customers that is carried out before and after purchase. However, in practice, there are still customers who are not satisfied, as can be seen from the number of purchases that have not been maximized. This study uses quantitative research with the sample used is 103 people. The data analysis method used multiple linear regression. Simple random sampling was used as a sampling method. In the t-test on product quality variables with values (2.124> 1.984), price (2.798> 1.984) and service quality (5.116> 1.984) partially positive and significant effect on purchasing decisions at PT. Indonesian Depot. In the F test, the variables of product quality, price and service quality showed a positive and significant influence with a value (20,482>2.70) on purchasing decisions at PT. Indonesian Depot This study uses quantitative research with the sample used is 103 people. The data analysis method used multiple linear regression. Simple random sampling was used as a sampling method. In the t-test on product quality variables with values (2.124> 1.984), price (2.798> 1.984) and service quality (5.116> 1.984) partially positive and significant effect on purchasing decisions at PT. Indonesian Depot. In the F test, the variables of product quality, price and service quality showed a positive and significant influence with a value (20,482>2.70) on purchasing decisions at PT. Indonesian Depot This study uses quantitative research with the sample used is 103 people. The data analysis method used multiple linear regression. Simple random sampling was used as a sampling method. In the t-test on product quality variables with values (2.124> 1.984), price (2.798> 1.984) and service quality (5.116> 1.984) partially positive and significant effect on purchasing decisions at PT. Indonesian Depot. In the F test, the variables of product quality, price and service quality showed a positive and significant influence with a value (20,482>2.70) on purchasing decisions at PT. Indonesian Depot In the t-test on product quality variables with values (2.124> 1.984), price (2.798> 1.984) and service quality (5.116> 1.984) partially positive and significant effect on purchasing decisions at PT. Indonesian Depot. In the F test, the variables of product quality, price and service quality showed a positive and significant influence with a value (20,482>2.70) on purchasing decisions at PT. Indonesian Depot In the t-test on product quality variables with values (2.124> 1.984), price (2.798> 1.984) and service quality (5.116> 1.984) partially positive and significant effect on purchasing decisions at PT. Indonesian Depot. In the F test, the variables of product quality, price and service quality showed a positive and significant influence with a value (20,482>2.70) on purchasing decisions at PT. Indonesian Depot