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Pemasaran Politik dan Keputusan Memilih Partisipan Pemilihan Kepala Daerah pada Kelompok Perkotaan dan Kelompok Pinggiran Kota (Studi pada Kelompok Partisipan Politik di Kota Pekanbaru) Alvi Furwanti Alwie; Armanu Thoyib; Djumilah Zain; Surachman Surachman
Jurnal Aplikasi Manajemen Vol 9, No 4 (2011)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Political marketing is necessary both for politicians and political parties. Political marketing is believed to be the methods and instruments that can help politicians and political parties in order to create competitive advantage and win the competition. Actually there are some similarities in terms of selling politicians and to sell products. Most political sell products in the shape of abstracs and intangible, related to the value (value laden), the promise in the future, or something that satisfaction gained in the long term, vague, and uncertain. The purpose of this study was to find out level of perceptions of urban and suburban groups on the political product, the price of politics, political campaigns, and political distribution of the decisions to vote at the urban and suburban groups, as well as examine the differences between urban groups with a group of suburban. This study sampled at village of Cintaraja and the village of Kulim in the city of Pekanbaru by respondents as many as 100 people. The data used are primary data obtained from a questionnaire with five-point Likert scale to determine the perceptions of respondents on the variables observed. The findings obtained are known effect of a political product, the price of politics, poltical campaigns and political distribution in the urban and suburban groups. Political campaign and the distribution of politics does not affect the vote decision of urban group. On the outskirts of the distribution of political groups does not affect the decision to choose, there is a different partially, but simultaneously, there is no difference in the decision to vote in urban with a group of suburban.

Kinerja Usaha Kecil Berbasis Strategi Bisnis, Budaya Organisasi, dan Kepribadian Pemilik (Studi pada Usaha Kecil di Kabupaten Magetan, Pacitan, dan Ponorogo) Rohmat Dwi Jatmiko; Eka Afnan Troena; Armanu Thoyib; Ubud Salim
Jurnal Aplikasi Manajemen Vol 9, No 1 (2011)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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The aims of this study were to test and analyze empirically the influence of owners’ personality on the small firm organizational culture, on their business strategy orientation, and on the enterprises performance either directly or indirectly. Hypothesis testing was done using empirical data obtained from the questionnaires collected from 365 owners’ of small firms. The testing of hypothesis model used SEM (Structural Equation Modeling) found that the owners’ personalities significantly influenced the organizational culture, and significantly influence the small firm strategy orientation, organizational culture influenced the business strategy orientation, and the owners’ personalities both through organizational culture and business strategy have dominant impact to the performance of their small sized enterprises. The theoretical implication gained in this study was the finding of a theoretical model showing correlation among owner’s personality, organizational culture, business strategy orientation, and their impact to small sized enterprise’s performance. The practical implication of this research suggests that in order to improve small sized enterprises performance, some trainings that meet the personality trait of small sized enterprises owners need to be conducted in order to develop organizational culture and business strategy.Keywords: Personality, Organizational Culture, Business Strategy, Small Sized Enterprise Performance

Pengaruh Budaya Organisasi dan Stres terhadap Komitmen Organisasi dan Kepuasan Kerja (Studi di Kepolisian Negara RI Sektor, Kepolisian Negara RI Daerah Jawa Timur) Chairul Muriman S.; M. S. Idrus; Armanu Thoyib; Margono S.
Jurnal Aplikasi Manajemen Vol 6, No 1 (2008)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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This research aimed to: (1) analyze the effect of organizational culture on organization commitment at District Police Office, East Java Police Department (2) analyze the effect of organizational culture on job satisfaction at District Police Office, East Java Police Department. (3) analyze the effect of stress on organization commitment at District Police Office, East Java Police Department, (4) analyze the effect of stress on job satisfaction at District Police Office, East Java Police Department, (5) analyze the effect of organization commitment on job satisfaction at District Police Office, East Java Police Department, and (6) analyze the effect of job satisfaction on organization commitment at District Police Office, East Java Police Department. The research design was conducied by using causality analysis with quantitative approach and also survey methodology. The population in this study is all person District Police Office in East Java. The total of population are 44.557 person. Samples has been taken by using multistage cluster sampling Some respondents are consisted of the head and deputy of district police office and also other functions are 412 respondent. Using Structural Equation Modeling (SEM) with the AMOS 6.0 software, the results of hypothesis analysis shows that: (1) organizational culture has positive effect on organization commitment significantly (H, accepted). (2) organizational culture has positive effect on job satisfaction significantly (H, accepted), (3) stress has negative effect on organization commitment significantly (H, accepted), 4) stress has negative effect on job satisfaction significantly (H, accepled). (5) organization commitment has positive effect on job satisfaction significantly (H, accepted), and (6) job satisfaction has positive effect on organization commitmeni significantly (H, accepted).

Pengaruh Faktor Stimulus Ekspor dan Karakteristik Lingkungan Perusahaan terhadap Strategi Pemasaran Ekspor Serta Dampaknya pada Pencapaian Ekspor Batik di Eks Karesidenan Surakarta Darmansyah -; Djumilah Zain; Armanu Thoyib; Candra Fajri Ananda
Jurnal Aplikasi Manajemen Vol 9, No 1 (2011)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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This study analyzes some factors that influence batik export performance in ex district surakarta. The Researcher links the export stimulus and environmental characteristic toward export marketing strategy and also to the impact of export stimulus, environmental characteristic and export marketing strategy on export performance. The purpose of this study is to explain the relationship between export stimulus and environmental characteristic toward the export marketing strategy. This study is also aiming at explaining about the relation of the export stimulus, the environmental characteristic and export marketing strategy toward export performance of Batik Company. The location of this study was in Ex-district of Surakarta. The total samples of this research were 108 companies but only 104 companies which could be investigated. The significant finding of this study is that the aid of market information from domestic/local government and importer and their political stability (environmental aspect) will improve the export performance. The strong willingness of the company managers to exploit the existing resources owned by the companies will support the export performance (impulse factor).Keywords: Export Stimulus, Environmental Characteristics, export marketing Strategy, export performance.

Corporate Social Responsibility dan Orientasi Pasar Peranannya dalam Meningkatkan Kinerja Bisnis Perusahaan (Studi pada Perusahaan AMDK di Jawa Timur) Christin Susilowati; MS. Idrus; Armanu Thoyib
Jurnal Aplikasi Manajemen Vol 9, No 2 (2011)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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In the debate context of Corporate Social Responsibility (CSR), there are two different views. Firstly, as the main objective of any businesses is profit, CSR is considered as financial burden to the company. On the other hand, the second view proposes that profit-oriented companies tend to be unsustainable if the interests of relevant stakeholders are not considered. The claim that there is a relationship between CSR and business performance is still debatable. CSR can be properly and effectively implemented if companies use a systematic approach to address issues related to the environment. The company’s market orientation is a manifestation of sensitivity and response to the company’s stakeholders. Thus, businessoriented market will try to integrate the needs of the social responsibility into each company’s activities. In this study, the impact of market orientation and CSR on corporate performance was proposed to take place through the process of building reputation and employees’ commitment. This study aims to examine the relationship between CSR and market orientation, and explore relationships with the company’s reputation and employees’ commitment in increasing business performance. 30 bottled drinking water companies in East Java were chosen. Partial Least Square analysis (PLS) was employed due to the limited number of respondents. The findings suggest that the impact of CSR and market orientation on a firm’s performance is determined by the mediating variable, corporate reputation and employees’ commitment. Stronger implementation of market orientation and CSR is proved to build a better company reputation. Implementation of market orientation, CSR and reputation of the company is proved to strengthen employees’ commitment to the company. Implementation of market orientation and CSR is not able to improve the company performance, if when implemented, the company was not able to effectively communicate the implementation to build company’s reputation and increase employees’ commitment to the company.Keywords: CSR, Market Orientation, Corporate Reputation, Employee Commitment and Business Performance.

Pengaruh Gaya Kepemimpinan dan Budaya Organisasi terhadap Komitmen Pengurus Serta Implikasinya pada Kinerja Koperasi (Studi pada Koperasi Unit Desa di Jawa Timur) Djoko Soetjiptadi; Armanu Thoyib; Margono Setiawan; Sucherly -
Jurnal Aplikasi Manajemen Vol 8, No 4 (2010)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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This research tried to find the relation among leadership style, organizational culture, commitment, and performance at Village Unit Cooperative in East Java. Specifically, this research aimed at: (1) studying the influence of leadership style and organizational culture to commitment, (2) studying the influence of leadership style and organizational culture to performance, (3) studying the influence of leadership style and organizational culture within commitment to performance. Variables of leadership style are measured using dimensions that are coercive style, authoritative style, affiliative style, democratic style, pacesetting style, and coaching style. Variables of organizational culture are measured using dimensions that are innovation, attention to detail, outcome orientation, people orientation, team orientation, aggressiveness, and stability. While performance variables are measured using dimensions that are vision, capacities, resource, and job network. The result of this research indicates that: (1) leadership style and organizational culture have direct influence that are significant and positive to commitment (2) leadership style and organizational culture have direct influence that are significant and positive to performance, (3) leadership style and organizational culture within commitment have direct influence that are significant and positive to performance. According to the research results that are explained above, the researcher gives the following suggestions: (1) leadership style, organizational culture, and commitment represent variables which need to get special priority to be studied further by future researchers because these variables represent very important elements in taking care of the sustainability of an organization existence at all of level, (2) in order to have a more representative research, the future researchers can add some certain variables, especially moderator variable or intervening variables, that can function as a mediator among leadership style variables, organizational culture, and commitment, (3) the future researches should use more specific analyzer with more modern program, so that there will emerge more research models that are more representative with high level of validity and reliability.Keywords: Leadership style, organizational culture, commitment, and performance

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