Article Per Year (5 Year)
p-Index From 2019 - 2024
0
P-Index
This Author published in this journals
All Journal JAM : Jurnal Aplikasi Manajemen
Djumilah Zain
Universitas Brawijaya
Decision Sciences, Operations Research & Management

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Relationship Marketing:Pengaruhnya terhadap Retensi Pelanggan (Studi pada Restoran di Surabaya) Prasetyo Hadi; Djumilah Zain; Mintarti Rahayu; Munawar Ismail
Jurnal Aplikasi Manajemen Vol 9, No 2 (2011)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1186.35 KB)

Abstract

The research aims at knowing (1) Customer Relationship Marketing in maintaining customer retention, (2) The influence of service quality, customer value and satisfaction as a mediation of Customer Relationship Marketing on customer retention. The data are analyzed by using Structural Equation Modeling (SEM). The research findings show that (1) stimulating Relationship Marketing which cannot cater for customer expectation in all aspects will not increase customer retention; (2) Relationship Marketing (RM) is able to contribute to the enterprise success in maintaining the customers through an excellent service quality; (3) the implementation of Relationship Marketing through the activity of excellent customer value will contribute to the implementation of Relationship Marketing towards customer retention, (4) the ability of entrepreneurs to exclusively give satisfaction in the activity of Relationship Marketing is a crucial aspect to maintain customer retention.Keywords: Relationship Marketing, Service Quality, Customer Value, Customer Satisfaction and Customer Retention
Analisis Karakteristik Organisasi dan Gaya Manajemen serta Pengaruhnya terhadap Orientasi Kewirausahaan dan Kinerja Perusahaan (Studi pada Usaha Kecil Sandang di Jawa Timur) Sri Muljaningsih; Djumilah Zain; Kusuma Ratnawati; Made Sudarma
Jurnal Aplikasi Manajemen Vol 9, No 2 (2011)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1375.505 KB)

Abstract

Many companies have been affected by the economics crisis, including high inflation rates, large number of bankrupt companies that lead  to fire the employess dan the choice of big companies to become small indutry that incompete to improve the performance in terms of the increase in sales and profitability. Based on this fact, purpose of this research is to identify and measure (1) the influence of Organization Characteristics towards Entreprenurial Orientation, (2) the influence of Organization Characteristics towards Company's Performance, (3) the influence of Management Style towards Entreprenurial Orientation, (4) the influence of Management Style towards Company's Performance, (5) the influence of Entreprenurial Orientation towards Company's Performance. Using 169 small industries from 7 (seven) cities/regencies in East Java with 135 respondents as the samples, and Structural Equation Modelling (SEM) with support of AMOS ver. 5.0 in analysing data, we find that the organization characteristics as reflected in a good communication betwen employers dan employee and also constant monitoring to the employees work improvement increasr the sales growth and the accuracy in taking risk. However, organization characteristics can indirectly influence the company performance without high enterpreneurial orientation. On the other hand, the opportunity given to employess to be more innovative can increase their sense of belonging and comitment to increase the employees performance. Besides, high entrepreneurial orientation can intensify the competition spirit so aggressive that manager is more innovative and proactive in taking bussiness oppurtunities which affect the improvement of bussiness. The performance of small industries in East Java is not only succeeded by team work but also by leadership which can approach the employees to be more responsible to their work.Keywords : Organization Characteristics, Management Style, Entrepreneurial Orientation and Performance.
Outsourcing Sumberdaya Manusia: Tinjauan dari Perspektif Vendor dan Karyawan Salamah Wahyuni; M.S. Idrus; Djumilah Zain; Mintarti Rahayu
Jurnal Aplikasi Manajemen Vol 9, No 1 (2011)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1097.56 KB)

Abstract

This research explores in depth the benefits and the risks of human resource outsourcing strategy from vendor and employee perspective’s. The qualitative approach was used because this research is related to reasons and process of the benefit and the risk emergence for vendor and employee. The analysis unit consisted of the individual (the employee) and the organisation (the vendor company). The sources of data came from the informant, both the key and the second informant and the documents required. The determination of the informant was carried out by the purposive and snowball method. The data collection used the comprehensive interview method. The research findings revealed that: (1) the trust is the key point to achieve the benefit of human resources outsourcing for vendor in order to gain the opportunity to become the new player in the business, expands her/his business, and able to compete; (2) the risk for vendor has possitive correlation with skill and educations’ segment of the employee, the higher the skill/education, the higher the risk; (3) the new employee is more benefited of the outsourcing system compare to the old employee; (4) however, the old employee absorbed more of the risk of the outsourcing system compare to the new employee. Hence, this research proposes the human resources outsourcing model as a solution. This model focus on professionalism along with ethics and moral as a partnership and long term oriented. As a result, the model will be a mutually beneficial for both parties.Keywords: outsourcing, vendor, and employee
Co-Authors Kusuma Ratnawati M.S. Idrus Made Sudarma Mintarti Rahayu Munawar Ismail Prasetyo Hadi Salamah Wahyuni Sri Muljaningsih