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All Journal JAM : Jurnal Aplikasi Manajemen JBTI : Jurnal Bisnis : Teori dan Implementasi JURNAL PENGABDIAN KEPADA MASYARAKAT Journal of Business Management Education (JBME) ATESTASI : Jurnal Ilmiah Akuntansi Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmu Manajemen Advantage Jurnal Inovasi Masyarakat Conference Proceedings International Conference on Education Innovation and Social Science
Sri Astuti Pratminingsih
Faculty Of Business And Management, Universitas Widyatama
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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Journal : JAM : Jurnal Aplikasi Manajemen

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THE INFLUENCE OF CONSUMER ETHNOCENTRISM AND PERCEIVED VALUE ON PURCHASE DECISION OF LOCAL SHOE IN STUDENT ENVIRONMENT Sri Astuti Pratminingsih; Eriana Astuty
Jurnal Aplikasi Manajemen Vol 15, No 2 (2017)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (158.426 KB) | DOI: 10.21776/ub.jam.2017.015.02.14

Abstract

Companies in Indonesia are currently facing fierce competition as more competitors enter Indonesia. To win the competition, the local companies have to pay attention to consumer behavior in buying a product. Factors that influence purchase decision of local products include consumer ethnocentrism and perceived value. The objective of this study is to investigate how consumer ethnocentrism and perceived value influence purchase decisions. This research uses descriptive research. Data were collected through a survey by distributing questionnaires to 200 respondents and returning as many as 197 respondents. The results of the study indicate a positive influence between ethnocentrism consumers on purchasing decisions of the local shoe. Perceived value also significantly influence purchasing decisions and perceived value proved to moderate the relationship between ethnocentrism consumers and purchasing decisions.
INSTITUTIONAL GOVERNANCE IN RESPONDING TO GLOBALIZATION Eriana Astuty; Sri Astuti Pratminingsih; Suryana Suryana
Jurnal Aplikasi Manajemen Vol 15, No 3 (2017)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (215.289 KB) | DOI: 10.21776/ub.jam.2017.015.03.19

Abstract

The study was conducted in several private universities in Bandung that already launched a program of internationalization in response to the issue of globalization are increasingly demanding education providers increasingly globally oriented. This study aims to analyze further the factors that drive an institution to improve the quality of teaching, particularly in the preparation of curriculum arrangement and learning plans that meet global orientation by analyzing two variables that allegedly as the drivers, namely institution favorable governance and faculty’s global awareness. The research method using descriptive analysis and verificative analysis with IBM SPSS ver. 22 and IBM AMOS ver. 20 as a data processor. The results show that good institutional governance can force lecturers to develop their knowledge and global competence, without any support and strengthening in the form of legitimacy from the institute, is not able to create a globalized learning, and good institutional governance is accompanied by global knowledge and awareness, Can make lecturers a major axis in the creation of a globally oriented learning environment, especially in drafting the curriculum and globalized learning instruction.
Co-Authors Adrian Muhamad Fajar Ahmad Johan Bayu Umbara Belani Asmara Hadi Desi Lusiana Eriana Astuty Gagan Sugandi Mariana Rachmawati R. Adjeng Mariana Febrianti Risya Lestari Ningrum Salsabila Vania Suhyar Suganda, Uce Karna Sunardi Sembiring Brahmana Sunardi. S Brahmana Suryana Suryana Windy Rashela Yudhistira Pratama Zulganef Zulganef