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All Journal JAM : Jurnal Aplikasi Manajemen JBTI : Jurnal Bisnis : Teori dan Implementasi JURNAL PENGABDIAN KEPADA MASYARAKAT Journal of Business Management Education (JBME) ATESTASI : Jurnal Ilmiah Akuntansi Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmu Manajemen Advantage Jurnal Inovasi Masyarakat Conference Proceedings International Conference on Education Innovation and Social Science
Sri Astuti Pratminingsih
Faculty Of Business And Management, Universitas Widyatama
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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Journal : JBTI : Jurnal Bisnis : Teori dan Implementasi

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The Drivers of Business Performance: Does Sales Force Strategy and Network Capability Matter? Ahmad Johan; Zulganef Zulganef; Sri Astuti Pratminingsih
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 14, No 1 (2023): April 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v14i1.17019

Abstract

Many factors that SMEs must consider in driving their business to achieve success. This study attempts to identify and analyze the factors that can encourage the business performance of SMEs by considering sales force strategy and network capability. This study also examines the mediating role of network capability in the influence of sales force strategy on business performance. This study used a quantitative approach, with 140 creative SMEs in Bandung, West Java, as the respondents. The data was collected using a survey and further analyzed using regression and path analysis with SPSS 25 software. The findings indicated that sales force strategy and network capability positively influenced business performance and that sales force strategy influences network capability. Furthermore, this study confirmed that network capability mediated the relationship between sales force strategy and business performance. This study provided implications for both practice and theory.
Co-Authors Adrian Muhamad Fajar Ahmad Johan Bayu Umbara Belani Asmara Hadi Desi Lusiana Eriana Astuty Gagan Sugandi Mariana Rachmawati R. Adjeng Mariana Febrianti Risya Lestari Ningrum Salsabila Vania Suhyar Suganda, Uce Karna Sunardi Sembiring Brahmana Sunardi. S Brahmana Suryana Suryana Windy Rashela Yudhistira Pratama Zulganef Zulganef