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All Journal KOMUNITAS: INTERNATIONAL JOURNAL OF INDONESIAN SOCIETY AND CULTURE Indonesian Journal of Business and Entrepreneurship (IJBE)
Ricky Avenzora
IPB University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Financial Feasibility of Communal Homestay Business in Eco-Rural Tourism Mita Erdiaty Takaendengan; Ricky Avenzora; Dudung Darusman; Cecep Kusmana
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 8 No. 1 (2022): IJBE, Vol. 8 No. 1, January 2022
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.8.1.59

Abstract

Homestay is a type of accommodation suitable to increase demand for rural tourism. A communal homestay is a form of cooperation of homestay that provides better opportunities for local hosts to benefit from the business. This study aimed to analyze the economic potential of the communal homestay business in terms of financial feasibility and multiplier effect analysis. Primary data were obtained using observation techniques, semi-structured interviews and questionnaires. Data were analyzed descriptively, qualitatively and quantitatively. The feasibility of study for the communal homestay business used a feasibility analysis (NPV, BCR and IRR), whereas the economic impact of the homestay business used a multiplier effect analysis. The results of the financial analysis of the communal homestay business in the three study location provinces showed results that were feasible to run. Based on the financial feasibility criteria for the communal homestay business, the IC model had the highest values for NPV, BCR dan IRR (NPV = IDR 1. 140.202.993,00; BCR = 1,28 and IRR = 61,15%). The multiplier effect of the communal homestay business has had a positive impact which is 1.8, on increasing regional economic output in the form of an increase in GRDP and absorption of local workers. Keywords: tourism village, financial feasibility, multiplier effect, communal, homestay
Polarization of Government and NGO Orientation towards Eco-Rural Tourism Development in Kerinci Region, Jambi Province, Indonesia Occy Bonanza; Ricky Avenzora; Elly Malihah; Rachmad Hermawan
Komunitas Vol 15, No 1 (2023): March
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/komunitas.v15i1.36464

Abstract

Rural is an area that should be conserved. Conservation in the sense that its development must be in accordance with the concepts and potentials that have been passed down from generation to generation. The success of rural area development is strongly influenced by the orientation of stakeholders, including the government and NGOs. The purpose of this study is to analyze the polarization of the government and NGOs orientation towards the development of eco-rural tourism in Kerinci Regency, Jambi Province. This study used an instrument in a closed questionnaire with a One Score One Indicator Scoring System assessment pattern, with aspects assessed including socio-cultural, conservation and environmental aspects, ethnic politics, economics, regional development, tourism, and landscape ecology in six villages. The polarization of government and NGO orientations is measured by perception, then analyzed using the Kruskal Wallis statistical test by quantitative and comparative descriptive methods. The results showed that the government and NGOs stated that the concept of eco-rural tourism was relevant to be built and developed in rural areas. The direction of polarization from the orientation of the government and NGOs shows the same direction, namely a positive direction and a strong polarization scale. This means that the government and NGOs have agreed to develop their rural areas into eco-rural tourism by meeting the indicators that have been formulated. The perception of the government and NGOs will strengthen the application of this concept. This study concludes that the government and NGOs have an excellent opportunity to create collaboration in developing rural areas in accordance with the concept of eco-rural tourism.
Co-Authors Cecep Kusmana Dudung Darusman Elly Malihah Mita Erdiaty Takaendengan Occy Bonanza Rachmad Hermawan