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All Journal Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Forum Agribisnis MIX : Jurnal Ilmiah Manajemen
Ratna Winandi Asmarantaka
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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KONSEP PEMASARAN AGRIBISNIS : PENDEKATAN EKONOMI DAN MANAJEMEN Ratna Winandi Asmarantaka; Juniar Atmakusuma; Yanti Nuraini Muflikh; Nia Rosiana
Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Vol. 5 No. 2 (2017): Desember 2017 (Jurnal Agribisnis Indonesia)
Publisher : Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jai.2017.5.2.151-172

Abstract

Agribusiness marketing approach can be done through economic or management approach. The economic approach shows the overall presence of marketing channels that will be more efficient and determined by the Structure Conduct and Performance (SCP). The higher the percentage of market share indicates the strength of an enterprise in an industry. If the market share is relatively small and diffuse then the market tends to be in a competitive market reflected by market conduct and market performance On the other hand, a marketing approach to management is a business strategy of a company (group) to improve the efficiency or profit of a company and its networking. Value chain, supply chain, governance value chain analysis is part of the overall agribusiness marketing analysis, so players who have dominant power or market share will be visible in the marketing channel and the centralized market structure. The cooperation of small firms whose market share is relatively dispersed, the market structure tends to lead to a perfectly competitive market with the performances delivered to the market mechanism.
EFISIENSI PEMASARAN BAWANG MERAH (KASUS: KABUPATEN BREBES, PROVINSI JAWA TENGAH) Ivony Annisa; Ratna Winandi Asmarantaka; Rita Nurmalina
MIX: JURNAL ILMIAH MANAJEMEN Vol 8, No 2 (2018): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (609.851 KB) | DOI: 10.22441/mix.2018.v8i2.005

Abstract

Abstract. This study aims to analyze the operational efficiency (marketing margin, farmer’s share, profit ratio) and the price efficiency in Brebes Regency. Quatitative data processing used to analyze marketing margin, farmer’s share, the ratio of benefits to costs by using Microsoft Excel 2016 while market integration alaysis used Eviews 9. Qualitative data processing used to analyze marketing channels and marketing istitutions. The research results showed that there are seven types of marketing channels in the marketing system of shallot in Brebes Regency. Analysis of operational efficiency showed marketing channel that relative efficient were channel 6 (farmerdistrict assembler-regency assembler-outside the province wholesaler). Analysis of price efficiency showed that the shallot markets were integrated in short term.
Determinan Intensi Berwirausaha Mahasiswa Pascasarjana Ipb Pada Bidang Agribisnis Dani Arisandi; Rachmat Pambudi; Ratna Winandi Asmarantaka; Wahyu Kumala Sari
Forum Agribisnis Vol 13 No 2 (2023): FA VOL 13 NO 2 SEPTEMBER 2023
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.13.2.229-239

Abstract

Increasing of population impacted to food needs and unemployment problem. so there is a solution to resolve with entrepreneurship. The aims of this study is to look the characteristics of respondents and the factors that influence the entrepreneurial intention of student at the Postgraduate School of Bogor Agricultural University (SPs-IPB) on agribusiness. The design of this study used cross sectional study. Respondent in this study are postgraduate student from magister program. The sampling technique used proportional stratified random sampling with 122 people. The analytical method used descriptive quantitative analysis and Structural Equation Modelling / SEM. The results showed that as (94%) of respondents have entrepreneurial intentions generally, (86.96%) of the respondents have the intention of entrepreneurship in agribusiness. The study found that entrepreneurial intention are influenced by subjective norm which is the influence of a number of parties that are considered important with regard to the behavior of entrepreneurs.
Co-Authors Ahniasari Rosianawati Dani Arisandi Ivony Annisa Juniar Atmakusuma Rachmat Pambudi Rita Nurmalina Wahyu Kumala Sari Yanti Nuraini Muflikh