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Consumer Religiosity Based on Islamic Perspective: Comparison between Muslim Students at Public University and Islamic University in Pekanbaru City Julina, Julina
PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) 2018: PROCEEDING ICTESS
Publisher : PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (735.224 KB)

This study aims to determine whether there are differences in the level of religiositybetween students from public universities and Islamic universities. Religiosity is animportant aspect to be examined in the field of consumer behavior considering religion isthe most fundamental cultural factor that influences consumer choice of products andservices. Religiosity in this study refers to research by Khraim (2010) which is measuredusing four dimensions that is religious education, financial services, current issues, andproducts with sensitive elements. Respondents are students of two state universities inPekanbaru City. Data is collected using questioner and then analyzed by usingindependent sample t test. The results showed no significant differences betweenrespondents who came from public universitiy and Islamic university. Pekanbaru city isinhabited by the majority of Muslims make the level of religiosity of students is not showdifferences even though the Islamic university curriculum contains more elements ofIslamic education. The results of this study can be a reference for marketers to set targetmarketing to Muslim consumers in general in Pekanbaru City.Keywords: Islamic University; Public University; Religiosity

ANALISIS PERILAKU KONSUMEN PEREMPUAN TERHADAP KESEHATAN REPRODUKSI DAN PERILAKU PENGGUNAAN PEMBALUT Julina Julina
Marwah: Jurnal Perempuan, Agama dan Jender Vol 11, No 1 (2012): Marwah
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/marwah.v11i1.498

This research try to discover women consumer behavior towards their reproductive health and the use of pads. It was found that most respondent used magazines, newspapers, or newspapers as sources of information to acquire knowledge about reproductive health. Respondents spent special time to increase knowledge about reproductive health of women and prioritize read articles about women's reproductive health. Pads is one of product that is familiar with the women reproductive health, but women in this study had no certainty about its safety for use and whether the pads can cause cancer. Additionally, more than half of respondents would consider using the traditional way with a washable cloth pads if the current pads is proven can cause cervical cancer. Price of the pads is a factor that affects their purchase behavior and although they have a favorite brand, they are not particularly loyal to the brand if it is not available when needed.

HAMBATAN DAN PROSPEK USAHA MIKRO KECIL KECAMATAN SINGINGI KABUPATEN KUANTAN SINGINGI Qomariah Lahamid; Julina Julina
Marwah: Jurnal Perempuan, Agama dan Jender Vol 9, No 2 (2010): Marwah
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/marwah.v9i2.480

This study aims to identify barriers and prospects for Small Micro Enterprises (SMEs) based on sex in the District of Singingi. The data collected by observation, interview and questionnaire. The result showed that the owners of SMEs in Singingi Regency dominated by men but not apart from the contribution of the woman (wife). The major obstacle is the lack of capital to develop the business. Other barriers such as availability of raw materials, equipment, technology, and skills possessed by SMEs. Although there are some obstacles, but they still want to maintain the business as their main motivation is to increase family income. Future prospects of SMEs will be better when it get serious attention from the government, especially when viewed from the economic growth rate reached 6 percent in that year provide the opportunity for absorption of industrial goods produced by SMEs.

PERSEPSI GURU TENTANG PELAKSANAAN PENDIDIKAN MULTIKULTURAL DI SEKOLAH DALAM PERSPEKTIF GENDER Bambang Kariyawan Ys; Julina Julina
Marwah: Jurnal Perempuan, Agama dan Jender Vol 19, No 1 (2020): Marwah
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/marwah.v19i1.9975

Penelitian ini bertujuan untuk mengetahui perbedaan persepsi guru laki-laki dan guru perempuan terhadap pelaksanaan pendidikan multikultural di sekolah. Pendidikan multikultural diukur menggunakan nilai demokrasi, humanistik, dan pluralistik. Metode yang digunakan adalah deskriptif kuantitatif dengan instrumen berupa angket. Hasil penelitian deskriptif menemukan bahwa secara rata-rata persepsi tentang nilai demokrasi guru laki-laki dan perempuan berada pada rentang sangat setuju. Persepsi tentang pendidikan humanistik guru laki-laki dan perempuan juga berada pada rentang sangat setuju. Sementara, persepsi tentang nilai pluralistik guru laki-laki dan perempuan berada pada rentang setuju. Pengujian kuantitatif dilakukan menggunakan uji beda Mann-Whitney. Hasil pengujian menemukan nilai Asymp. Sig. (2-tailed) untuk setiap variabel sebesar 0.886, 0.173, dan 0.481 lebih besar dari < nilai probabilitas 0,05. Hal ini berarti bahwa tidak ada perbedaan persepsi tentang pelaksanaan pendidikan multikultural antara guru laki-laki dengan guru perempuan.

PENGARUH PERSEPSI DAMPAK MEROKOK DAN FEAR APPEAL TERHADAP MOTIVASI BERHENTI MEROKOK SERTA IMPLIKASINYA PADA PERILAKU MEROKOK MAHASISWA DI KOTA PEKANBARU Julina Julina
JURNAL AL-IQTISHAD Vol 13, No 1 (2017): Juni 2017
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/jiq.v13i1.4387

Rokok merupakan produk yang secara terang-terangan menyatakan berbahaya bagi para konsumen. Namun, produk ini tetap saja banyak diminati meskipun dapat memberikan efek yang buruk. Berdasarkan fenomena tersebut penelitian ini bertujuan untuk mengetahui pengaruh fear appeal dan persepsi dampak merokok terhadap motivasi berhenti merokok. Selanjutnya juga diteliti apakan motivasi berhenti merokok akan berpengaruh pada perilaku merokok. Data dikumpulkan menggunakan kuesioner dan selanjutnya dianalisis menggunakan deskripsi kuantitatif dan analisis regresi. Sebanyak 200 orang responden yang berasal dari dua universitas negeri berpatisipasi dalam penelitian ini. Hasil penelitian menemukan bahwa persepsi dampak merokok dan fear appeal berpengaruh signifikan secara simultan. Namun, hasil uji parsial menunjukkan bahwa pengaruh dari persepsi dampak merokok tidak signifikan. Hasil penelitian selanjutnya menemukan bahwa motivasi berhenti merokok berpengaruh negatif dan signifikan terhadap perilaku merokok. Hal ini menandakan bahwa semakin tinggi motivasi berhenti merokok mengakibatkan penurunan perilaku merokok. Hasil penelitian ini dapat menjadi rujukan bagi berbagai pihak untuk meningkatkan motivasi berhenti merokok agar perilaku merokok yang sangat membahayakan diri dan lingkungan dapat diturunkan.

Determinan Perilaku Pembelian Ekologis dan Konsekuensinya Terhadap Lingkungan: Perspektif Konsumen di Kota Pekanbaru Berdasarkan Kolektivisme, Perhatian Terhadap Lingkungan, Efektivitas Konsumen dan Kesediaan Membayar Julina Julina
Kutubkhanah Vol 16, No 2 (2013): Juli - Desember 2013
Publisher : Lembaga penelitian dan pengabdian kepada masyrakat

The purpose of this study is to examine the determinants of ecologically purchase behavior. Understanding of these factors is important to know the buying behavior of people who can contribute to the environmental rescue. Based on the scale developed from a variety of previous research, this study examines the effect of collectivism, environmental concern, perceived onsumer, and willingness to pay more towards ecological buying behavior in Pekanbaru. Data was collected using questionnaires, then analyzed using Structural Equation Modeling. The research proves that collectivism affect environmental concerns and perceived consumer effectiveness. Furthermore, environmental concerns affect the willingness to pay higher prices. behavior. However, in this study the effect of collectivism and willingness to pay more toward ecologically communications program precisely and in accordance with customer expectations, while for the government, the results of this study can be used as input to determine the policies that can save the environment.

Pengaruh Value Added Intellectual Capital (VAIC) Terhadap Kinerja Keuangan Bank Umum Syariah Yang Terdaftar Di Bank Indonesia Periode 2015 – 2019 Viras Alti Pidola; Julina Julina
Kutubkhanah Vol 21, No 1 (2021): Januari - Juni
Publisher : Lembaga penelitian dan pengabdian kepada masyrakat

Intellectual Capital adalah komponen yang dimiliki oleh suatu perusahaan dalammengukur nilai sumber daya manusia didalamnya yang memberikan keunggulanbersaing. Intellectual Capital perusahaan tidak dapat diukur langsung tetapimengajukan suatu ukuran untuk menilai efisiensi dari nilai tambah sebagai hasildari kemampuan intelektual perusahaan. Penelitian ini adalah penelitian denganmenggunakan data sekunder dengan metode penelitian kuantitatif. Teknikpengumpulan data melalui dokumentasi berupa pencatatan laporan keuanganpada Bank Umum Syariah Periode 2015-2019 yang dipilih menggunakan metodepurposive sampling dengan pengolahan data menggunakan program SmartPLS3.0. Teknik analisis data yang digunakan adalah metode Partial Least Square(PLS). Hasil penelitian yang di dapat dari program PLS adalah Intellectual Capitalmempunyai pengaruh terhadap Return On Asset (ROA), Net Imbalan (NI), BebanOperasional terhadap Pendapatan Operasional (BOPO), dan Finance to DepositRatio (FDR) tetapi Intellectual Capital tidak memiliki pengaruh terhadap CapitalAdequancy Ratio (CAR) dan terhadap Zakat Performing Ratio (ZPR).

Consumer Ethnocentrism and Attitude Toward Domestic Product in Pekanbaru Julina Julina; Bambang Kariyawan
Kutubkhanah Vol 15, No 2 (2012): Juli - Desember 2012
Publisher : Lembaga penelitian dan pengabdian kepada masyrakat

The purpose of this research is to discover high school student ethnocentrism and their attitude toward domestic product. Identifying these factors are very important for marketers in design their marketing program. Based on consumer ethnocentrism questionnaire (CETSCALE) developed by Shimp and Sharma (1987), 17 questions were given to the student from one private high school in Pekanbaru City, Riau Province. Moreover, question about their attitude, preference, and the reason to choose domestic product also being questioned. About 118 students participated in this study. The data collected was analyzed through qualitative and quantitative method. The result showed that this study provides support for the CETSCALE’s reliability and validity. Mean score on the CETSCALE is 57.20, which is indicating a moderate level. From the question about country of origin, approximately 60.2% respondents pay attention to the product country of origin. In relation to the price, 55.1% would buy the domestic product if the price between the domestic and foreign product is the same. On the other situation 71.2% respondent would buy the domestic product if the price is cheaper, contrary to only 23.7 % respondent that keep buying domestic product even the price is higher. It is important to note that even they have high ethnocentrism score, not all of them willing to buy domestic product when the price is higher. We also gave them opened question asking about what kind of product and services they prefer domestic made. Nearly 50% mentioned clothes or dress and many respondents refer to specific kind of clothes or motive such as Batik. Food is chosen by at least 66% respondent as domestic product they prefer. The most reasons are the cheap prices, same quality, delicious taste for food, and proud to consume the domestic product. We may conclude that respondent were ethnocentrism at certain product but still considering the price to make a buying decision.

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