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All Journal SALAM: Jurnal Sosial dan Budaya Syar-i Martabe : Jurnal Pengabdian Kepada Masyarakat JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) El-Qist : Journal of Islamic Economics and Business (JIEB) SAUJANA : Jurnal Perbankan Syariah dan Ekonomi Syariah
Muhammad Yusuf Aria Widjaja
Sekolah Tinggi Ekonomi Islam Kanjeng Sepuh Gresik
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)

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Product Packaging Training to Increase MSME Sales in Karangrejo Village, Manyar District, Gresik Regency Ainiyatuz Zakhiroh; Wiwik Saidatur Rolianah; Nurul Istifadhoh; Kholid Albar; Muhammad Yusuf Aria Widjaja
JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Vol 7 No 1 (2023): Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Publisher : Dewan Pimpinan Daerah (DPD) Perkumpulan Dosen Indonesia Semesta (DIS) Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36339/je.v7i1.650

Abstract

This article is a form of community service that seeks to solve the problems faced by micro, small and medium enterprises in Karangrejo Village, Manyar District, Gresik Regency, from the aspect of product packaging and the form of increasing sales. The solution for this program is the provision of material on the importance of packaging and packaging training. The form of activity is in the form of providing material in which MSME actors will be introduced to good and attractive branding strategies (packaging and labeling), choosing the type of packaging that suits the product, as well as selecting designs and giving labels/brands so that the product looks better and more informative. While the mentoring method is carried out by the Implementation Team for practice. The output is in the form of examples of products that are packaged and labeled in a new way.
Co-Authors Ainiyatuz Zakhiroh Ana Rubianti Citra Dewi Andro Agil Nur Rakhmad Farhadi Arfiansyah Ghosyi Harfiah Ningrum Kholid Albar Lia Nor Anila Muhlis Muhlis NURUL ISTIFADHOH Reza Dwi Firnanda Wiwik Saidatur Rolianah Yusda Auliyah Anifatin