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All Journal Jurnal KOMUNIKA IJTIHAD Jurnal Wacana Hukum Islam dan Kemanusiaan SALAM: Jurnal Sosial dan Budaya Syar-i Nyimak: Journal of Communication Jurnal Audience Communication
Gun Gun Heryanto
Universitas Islam Negeri Syarif Hidayatullah Jakarta
Religion Humanities Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Journal : Jurnal KOMUNIKA

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MARKETING POLITIK DI MEDIA MASSA DALAM PEMILU 2009 Heryanto, Gun Gun
KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol 3 No 2 (2009)
Publisher : Fakultas Dakwah IAIN Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (469.85 KB) | DOI: 10.24090/komunika.v3i2.127

Abstract

The phenomena of general election in 2009 shows that political marketing is an important part of winning thecompetition. This marketing approach has been transparently used since 1999 and continued to 2004. However, its more intensive usecould be seen in the last general election in 2009. It was probably the era of an image industry which force an individual and a party toconstruct their best image in mass media. The more democracy following the fall of New Order enables all political power to competefairly. This condition is in line with the wind of press independence which grows as a developing industry. In relation to the generalelection, mass media can be synergetic with political agents or the candidates. For the media, politics is considered as a product orservice which has a high economical value; and for the politicians, mass media is a means of political communication to raise theirpopularity
Co-Authors Fahmi Azhari Siregar Henni Gusfa Iding Rosyidin Muqsith, Munadhil Abdul Refly Setiawan Rita Nurlita Rita Nurlita Setia Tuti Widiastuti Yofrina Octika Gultom