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Rita Rita

Politeknik Pariwisata Makassar

Author-ID : 2825793

Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Published : 3 Documents Claim Missing Document

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Strategy Analysis of Regional Tourism Development: Case Study of Restaurant in Barru District Rita Rita; Muhammad Arifin
Publik : (Jurnal Ilmu Administrasi) Vol 9, No 2 (2020): December 2020
Publisher : Universitas Muhammadiyah Gorontalo

This study aims to describe the strategies used in increasing restaurant guest visits in Barru Regency. This research uses a quantitative descriptive approach. Based on the results of the study, it was found that the 4P marketing mix strategy (Price, Promotion, Place and position) was applied to the Barru district restaurant to increase guest visits, this proved effective in attracting guests to visit the restaurant. product, price, place, promotion, have shown conformity with the segmentation, targeting and positioning expected by the restaurant. For example, the products offered are varied and use quality raw materials in accordance with the positioning that the company wants to achieve as the only restaurant that uses healthy raw chicken and seafood. Apart from that the price, physical evidence and promotion are also in accordance with the targeting of young people and families, because the prices offered are still quite affordable, the place is also unique and is promoted through online media.

The Development Strategy for the Food and Beverage Service Study Program as One of the Superior Study Programs at the Politeknik Pariwisata Makassar Ratnah Ratnah; I Putu Suarta; Rita Rita
Jurnal Ad'ministrare: Jurnal Pemikiran Ilmiah dan Pendidikan Administrasi Perkantoran Vol. 7, No 2. July-December 2020
Publisher : Pendidikan Administrasi Perkantoran, Universitas Negeri Makassar

The interest of students to continue studying at the Politeknik Pariwisata Makassar is very large and increases from year to year.. This study aims to formulate a development strategy for the Food and Beverage Service Management study program as one of the superior study programs at Makassar Tourism Polytechnic. This research uses descriptive quantitative method. Respondents in this study totaled 241 consisting of 140 male respondents and 101 female respondents who were a combination of students, lecturers/staff of the Food and Beverage Service Management study program at Makassar Tourism Polytechnic, hotel/restaurant employees, entrepreneurs, employees of other companies, and that hasn't worked. The data collection techniques used in this study were: questionnaires, interviews, Focus Group Discussion (FGD), and literature study. The data analysis technique was carried out in three stages, namely the input stage, the matching stage and the decision stage. The conclusion of this research is that the analysis results from the IFAS matrix show that the strength factor of the study program is much greater than the weakness factor so that the study program has strengths or advantages that can be developed. Meanwhile, the results of the analysis from the EFAS matrix show that the opportunities the study program has are greater than the threat factors so that the study program has a greater chance of being developed. As for the results of the QSPM matrix analysis, the TAS value that has been listed is that the W-O strategy gets the highest value of 6,354, the W-T strategy is 6,027 then the S-O strategy is 5,976 and finally the S-T strategy is 5,869. That is, the development strategy of the MTH study program is compiled in 14 priority strategies from 20 formulated strategies consisting of the W - O Strategy (5 strategies), the W - T Strategy (4 strategies), the S - O Strategy (3 strategies), and the S - T (2 strategies).

Wisata Kuliner pada Wisata Bahari di Pantai Mampie Polewali Mandar Sulawesi Barat Wim J Winowatan; I Putu Suarta; Rita Rita
Reslaj : Religion Education Social Laa Roiba Journal Vol 6 No 3 (2024): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i3.5915

The objectives of this research are (1) to find out the forms and types of culinary delights that can support marine tourism on Mampie Polewali Mandar Beach, West Sulawesi. (2) To find out strategies for developing culinary tourism to support marine tourism from the management at Mampie Polewali Mandar Beach, West Sulawesi. . The research method used is research with qualitative data type with data collection techniques using interviews, documentation and observation then analyzed using qualitative descriptive analysis techniques. The research results show that existing culinary tourism shows that there are many types of culinary available with various flavors and various forms which can actually be used as a product that can be marketed or sold in the marine tourism area of Mampie Beach, apart from that by collaborating with the local community to providing products, currently there is no culinary use so that the Mampie Beach marine tourism is not running optimally so that it is also not optimal in providing facilities and infrastructure for marine tourism. Apart from that, the importance of existing development strategies from the management as a supporter of marine tourism is known to show that the lack of initiative from the community, stakeholders and local government means that marine tourism will also continue as usual without other additional income. This is due to the lack of information obtained by the management regarding what things can support marine tourism, especially in increasing income, such as the existence of culinary tourism which will actually be a supporting thing for marine tourism at Mampie Beach.

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