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All Journal Jurnal Computech & Bisnis (e-Journal) Kontigensi: Jurnal Ilmiah Manajemen Majalah Bisnis & IPTEK Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal) Journal of Economics, Management, and Entrepreneurship

Dudung Juhana

STIE Pasundan, Bandung.

Author-ID : 2826116

Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Library & Information Science Social Sciences

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EFFECT OF JOB SATISFACTION ON EMPLOYEE JOB PERFORMANCE MEDIATED BY AFFECTIVE COMMITMENT Dudung Juhana
Jurnal Computech & Bisnis (e-Journal) Vol 13, No 1 (2019): Jurnal Computech & Bisnis
Publisher : STMIK Mardira Indonesia, Bandung

Job satisfaction is one of the goals to be achieved by organizations. This goal is to support the desire of employees to work better and can have a strong commitment to completing their duties. This study investigates the effect of job satisfaction on employee job performance mediated by affective commitment. The survey method used in answering research formulations. Non-parametric suppressors with Partial Least Square (PLS) are used to prove the purpose of the study. The survey conducted at one government office in the city of Bandung by distributing questionnaires to 70 employees. The results showed that the affective commitment of employees could improve the completion of their tasks better. This factor will encourage them to work harder. With the satisfaction of employees who fulfilled driven by a high commitment to the organization will lead to high employee task performance. Keywords : Satisfaction, Affective Commitment, Task PerformanceDOI : http://doi.org/10.5281/zenodo.3625323

EXPLORING PRODUCT QUALITY ON AUTOMOTIVE CUSTOMER PERCEPTION Dudung Juhana; Irena Larashati; Imelda Megawati
Jurnal Computech & Bisnis (e-Journal) Vol 15, No 1 (2021): Jurnal Computech & Bisnis
Publisher : STMIK Mardira Indonesia, Bandung

Departing from the phenomenon of a decline in product sales indicated by customer complaints regarding product quality, the researchers conducted a study to determine what factors shape the quality of automotive products seen from customers' perceptions who have made product purchases. The survey approach carries to answer research questions. Respondents are customers who have made a purchase, while the number of respondents is 104 people. Researchers use factor analysis techniques to determine the factors that shape product quality. The study results indicate that three factors make up the reputation, variety, and prospects. Keywords: Product Quality, Customer Satisfaction.

Pengaruh Bauran Pemasaran dan Layanan Purna Jual terhadap Nilai Pelanggan serta implikasinya pada Kepuasan Pelanggan Dudung Juhana
Kontigensi : Jurnal Ilmiah Manajemen Vol 2 No 1 (2014): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

The current phenomenon shows that despite the growth of market share increase, but if it is not accompanied by the ability to deliver value to the customer, then the customer will in turn be abandoned. Thus it becomes an important thing for a company to perform activities of creation and adding value to the customer explained. Therefore the competition that occurs is essentially strives to create superior customer value. With regard to customer value Philip Kotler and Gary Armstrong (2008: 24) states, that by creating superior customer value, the company creates highly satisfied customers and remain loyal and want to buy again. The phenomenon that shows the problems of customer satisfaction Honda brand vehicles appear from the market share, which tends to decrease, as explained above. Based on these explanations, the formulation of the problem is; (1) How is the marketing mix, after-sales service, customer value, and customer satisfaction motorcycles Honda brand in Bandung, (2) How is the relationship between the marketing mix with after-sales service of two-wheel motor vehicles Honda brand in Bandung. (3) the extent of the marketing mix and sales services affect the customer value of two-wheel motor vehicles Honda brand in Bandung, (4) the extent of customer value effect on customer satisfaction motorcycles Honda brand in Bandung. In accordance with the nature of research is descriptive and verification, in this study used methods of descriptive survey and explanatory survey. The unit of analysis of this research is the level of the individual, namely the two-wheeled motor vehicle production Honda brand in 2009 in Bandung. Observations using time horizon with cross section data. Descriptive analysis of the research data can be used to enrich the discussion, and to describe the condition variable being studied.In the analysis of verification will be testing the hypothesis using structural equation modeling. Based on the research that has been done on the effect of the marketing mix performance and the performance of after-sales service to the customer value as well as its implications on customer satisfaction motorcycles of Honda production in 2009 in Bandung, conducted on 381 customers. A number of conclusions as follows: Performance marketing mix motorcycles of Honda production in 2009 in the city as a whole has done well, performance marketing mix motorcycles of Honda production in 2009 in the city as a whole has done well , performance marketing mix and the performance of after-sales services simultaneously affect the value of customers motorcycles of Honda production in 2009 in the city of Bandung, performance marketing mix affect the value of customers motorcycles of Honda production in 2009 in Bandung, performance service sales affect the value of customers motorcycles of Honda production in 2009 in the city of Bandung, customer value effect on customer satisfaction motorcycle brand Honda year 2009 production in Bandung.

Analisis Keputusan Pembelian Konsumen yang dipengaruhi Promosi dan Brand Image (Studi Kasus Sampo Sunsilk Di Kota Bandung) Dudung Juhana
Kontigensi : Jurnal Ilmiah Manajemen Vol 6 No 1 (2018): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

The development of the consumption sector has a rapid and sizeable upward trend due to consumer’s consumptive tendencies. The role of purchasing decisions is essential. Thus, this research tries to find out the purchasing decisions that are influenced by promotions and brand image. The research method of this study is a survey approach to consumers by using purposive sampling. To process the data, this study uses path analysis. The results find there is a significant influence of promotion and brand image on the decision to buy shampoo in Bandung. This finding indicates the critical role of promotion and brand image in increasing the shampoo purchasing decisions, specifically in Bandung.

The Effect of Product Quality on Purchasing Decisions and Their Implications on the Relationship Equity of the Automotive Sector Dudung Juhana
Kontigensi : Jurnal Ilmiah Manajemen Vol 6 No 2 (2018): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

This research was conducted to empirically examine the effect of product quality on purchasing decisions and their implications for relationship equity in the Automotive sector in the city of Bandung. The research method uses a quantitative approach and uses consumer surveys. Sample respondents were 108 people using simple random sampling technique — data analysis with SPSS for Windows tools. The results of the study show that there is a significant effect of product quality on relationship equity, whether mediated by purchasing decisions or not mediated by purchasing decisions. The results of this study indicate that the impact of product quality on relationship equity is well mediated by purchasing decisions of 44.1%, while the influence of product quality on relationship equity is 29.3%. The results of the study show that with excellent product quality, it will be able to improve purchasing decisions with the support of relationship equity.

Effect of Service Quality on Customer Trust and Its Implications on Customer Satisfaction Dudung Juhana
Kontigensi : Jurnal Ilmiah Manajemen Vol 7 No 1 (2019): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Customer satisfaction in the pawnshop service industry requires improving service quality, and trust is mainly managed by the company well. This reason, there is a need for research on the effect of the influence of service quality on customer trust and its implications for customer satisfaction. Problem-solving proposed in this study uses a survey approach of 217 customers in a pawnshop in the Majalaya region. Data analysis used structural parametric equation modeling analysis techniques. The results of the study prove there is an influence of service quality on customer trust and its implications on customer satisfaction. The consequences of the results of the study indicate that to increase customer trust and satisfaction, and it is necessary to improve the quality of service, such as the need to consider increasing loan platpond for customers. They are expanding the ability and skills possessed by front line officers to increase customer confidence and give rewards to loyal customers.

Compensation on Preventive Discipline: Mediating the role of Employee Engagement Dudung Juhana
Kontigensi : Jurnal Ilmiah Manajemen Vol 7 No 2 (2019): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Previous research shows that compensation has a positive effect on employee empowerment and discipline. In this study, the authors conducted a more specific study of the impact of indirect compensation on employee discipline that is preventive mediated by employee empowerment. This research is a survey of bank employees at one bank in Bandung with 30 random employees simple random sampling technique. Hypothesis testing using PLS-SEM. The results showed that there was a significant effect of indirect compensation on employee empowerment and preventive discipline. The research implications indicate that indirect compensation can increase employee empowerment and preventive discipline.

The Organizational Communication Climate Human Relations Based in Facing the Industry 4.0 Dudung Juhana; Kadir Kadir
Kontigensi : Jurnal Ilmiah Manajemen Vol 8 No 1 (2020): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

The development of information technology in Industry 4.0 has an impact on changes in organizational climate. This change in organizational climate causes changes in the interaction patterns of organizational members. This study aims to determine how the image of organizational communication climate after changes in Tendik's career patterns for the human relations approach. The survey method was conducted by involving 325 respondents for 3 (three) months. The results of the analysis show that the organizational communication climate is still below positive, meaning that education personnel generally have a perception that is above neutral towards the communication climate that develops in the organization. Managerial implications need interaction intensity, which will further encourage leadership to appreciate the achievement of work targets achieved by subordinates to motivate employees to improve competence further and provide excellent performance.

PENGARUH PROMOSI DAN SALURAN DISTRIBUSI TERHADAP KEPUTUSAN PEMBELIAN: SURVEY PRODUK FASHION PADA SALAH SATU DEPARTEMENT STORE DI KOTA CIMAHI Sipa Sopiani; Irena Larashati; Dudung Juhana; Ester Manik
Majalah Bisnis & IPTEK Vol 15 No 1 (2022): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat (P3M) STIE Pasundan Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/bistek.v15i1.245

The decline in sales of fashion products in one of the department stores in Cimahi City is the background of this research. So the authors want to know whether there is an influence of promotion and distribution channels on purchasing decisions on fashion products at one of the department stores in Cimahi City. Researchers surveyed customers who had made fashion products that became the object of study. The research method used is path analysis because this research, in addition to getting an overview of purchasing decisions associated with promotions and distribution channels, also gets an overview of the pattern of relationships and the influence of the research variables determined. The study results show a positive relationship between promotion (X1) and distribution channel (X2), which is 0.826. There is a positive and significant effect of promotion (X1) on purchasing decisions (Y) that is equal to 40.67%; there is a positive and significant influence of distribution channels (X2) on purchasing decisions (Y) of 32.53%. Therefore, there is a positive and significant influence of promotion (X1) and distribution channel (X2) on purchasing decisions (Y) together, which is 73.2% and the rest by other factors or also called epsilon by 26.8%. These studies stated that improving purchasing decisions can be done by increasing promotion and location.

PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN Dudung Juhana
Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal) Vol 12 No 1 (2018): Jurnal Ekonomi, Bisnis & Entrepreneurship
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) STIE Pasundan Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (490.477 KB)

In recent times, the level of business competition is hugely dynamic and complex. Moreover, the competition is full of uncertainties. It causes the companies to create the competitiveness that can be achieved in creative and innovative ways. One way to support the company profits is the consumer decisions which is caused by the satisfactory product quality and the interactive promotional efforts. This study attempts to determine the effect of product quality and promotion on purchase decisions of distro’s products in Bandung. The distro customers are the samples to prove the hypothesis. The research hypothesis has a significant effect. Thus, it can be said that excellent product quality and interactive promotion lead the consumers to buy distro’s products. Keywords: product quality, promotion, purchase decisions.

Co-Authors Ali Mulyawan Ali Mulyawan Daniel Yahya Dessy Riyani Ester Manik Haryati Haryati Haryati Haryati Irena Larashati Kadir, Kadir Kadir, Kadir Larashati, Irena Larashati, Irena Megawati, Imelda Mulyawan, Ali Nurul Oktaviani Putri Reni Ambarsari Sipa Sopiani

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