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All Journal PREMISE LAW JURNAL Jurnal Kultur Demokrasi Jurnal Ilmu Farmasi dan Farmasi Klinik (Journal of Pharmaceutical Science and Clinical Pharmacy) Alignment: Journal of Administration and Educational Management EQIEN - JURNAL EKONOMI DAN BISNIS SANITAS: Jurnal Teknologi dan Seni Kesehatan
Reni Anggraini
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Decision Sciences, Operations Research & Management Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences

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Journal : EQIEN - JURNAL EKONOMI DAN BISNIS

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PENGARUH SOCIAL MEDIA MARKETING, CELEBRITY ENDORSER, BRAND IMAGE, ELECTRONIC WORD OF MOUTH, DAN INOVASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK WARDAH Syntha Noviyana; Mella Sri Kencanawati; Reni Anggraini; Laras Ayu Irene Gayatri
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 1 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (456.136 KB) | DOI: 10.34308/eqien.v11i1.794

Abstract

As the time goes by, the need for cosmetics are increasing. In their efforts to increase the purchase by the community, attention should be given to social media marketing, celebrity endorser, brand image, electronic word of mouth, and product innovations that Wardah did. The purpose of this research is to figure out how social media marketing, celebrity endorser, brand image, electronic word of mouth, and product innovations influence the purchase decision partially and simultaneously. The data used in this research was the primary data obtained from respondents were distributed online through google form. Samples were taken using non- probabilty sampling technique as many as 100 respondents. This research was conducted validity test, reliability test, classical assumption test, multiple linear regression analysis, partial t test, simultaneous F test, and analysis of the coefficient of determination (R2 ) using SPSS version 22 as a data processor. Based on the results of this research, it shows that partially celebrity endorser, brand image, and electronic word of mouth affect Wardah’s purchase decision, but social media marketing and product innovations don’t affect Wardah’s purchase decision. Meanwhile, social media marketing, celebrity endorser, brand image, electronic word of mouth, and product innovations simultaneously affects Wardah’s purchase decision.
PENGARUH PROFITABILITAS, LIKUIDITAS, DAN LEVERAGE TERHADAP FINANCIAL DISTRESS Syntha Noviyana; Mella Sri Kencanawati; Reni Anggraini; Muhammad Farhan Ramdhani
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 03 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i03.1112

Abstract

Financial distress is a condition when the company experiences financial difficulties and occurs before bankruptcy. This condition occurs when a company suffers losses for several years. This study aims to analyze the effect of profitability, liquidity, and leverage on financial distress partially and simultaneously in transportation subsector companies listed on the Indonesia Stock Exchange during the 2018-2020 period. The population in this study is the transportation sub-sector listed on the Indonesia Stock Exchange, amounting to 46 companies. This research was conducted using purposive sampling method. Companies that meet the criteria to be used as samples in this study amounted to 7 companies. The type of data used is secondary data in the form of financial statements of transportation subsector companies listed on the Indonesia Stock Exchange for the 2018-2020 period obtained through the official website of the Indonesia Stock Exchange and the official website of each company. The analysis technique in this study uses multiple linear regression analysis with SPSS software version 25. The results of this study indicate that partially profitability as measured by Return on Assets (ROA) and liquidity as measured by Current Ratio (CR) has no effect on financial distress. Meanwhile, leverage as measured by the Debt to Assets Ratio (DAR) has an influence on the occurrence of financial distress in a company. Simultaneously profitability, liquidity, and leverage affect financial distress.
Co-Authors Berchah Pitoewas dian kartikasari Dwi Jaya Indah Junie Suriawati Laras Ayu Irene Gayatri Mella Sri Kencanawati Muhammad Farhan Ramdhani Rachmawati, Siti Rahayu Syntha Noviyana Yulis Adriana Yunisca Nurmalisa