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All Journal Journal of Innovation and Applied Technology Interaktif: Jurnal Ilmu-Ilmu Sosial
Akhmad Muwafik Saleh
Fakultas Ilmu Politik Dan Ilmu Sosial Universitas Brawijaya
Humanities Computer Science & IT Social Sciences

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POLA KOMUNIKASI SOSIAL PADA MASYARAKAT PEMUKIMAN TANEAN LANJANG DI KABUPATEN SUMENEP MADURA Saleh, Akhmad Muwafik
Jurnal Interaktif Vol 1, No 2 (2010)
Publisher : Fakultas Ilmu Politik dan Ilmu Sosial, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (17.62 KB)

Abstract

On human interaction, communication become effective medium which illustrate how they can understand and make reality. Every human result of masterpiece from interaction on their life and then it’s called with culture. Masterpiece result of culture comprehended as one of message which will send by human about how they make a meaning of live or reality look like settlement model. On that settlement model, human makes interaction and communication with each other. Recognition and understanding this pattern communication will be very benefit to see how the society producing and responding the message and do as according to culture value that are embraced.With the opinion, this research more instructed to describe how the communication pattern in society model settlement Tanean Lajang in Sumenep Regency, Madura. This research uses ethnography type to easily understand a problem from society point of view. This research  focuss on some aspect of ethnography categorize, for example: ways of speaking, Idea of the fluent speaker, speech community, Speech situation, and Speech event.This research makes conclusion that communication pattern what are embraced by Tanean Lajang society on communication pattern with based on family communication on emphasizing at the important of confirm family value aspect with limited by value of courtesy ethics. Social communication pattern on Tanean Lajang society also is colored by tendency of communications current which top down. Information in generally stream from surface or elite figure on Tanean Lajang, and then stream to ordinary citizen. Key words: Tanean Lanjang, social communication, communication pattern, ideal communicator, action and event of communication, ethnography.
KOMUNIKASI ANTARPRIBADI MURID TUNA GANDA RUNGU WICARA DALAM PENYESUAIAN DIRI TERHADAP LINGKUNGAN SOSIAL DI USIA REMAJA (STUDI INTERAKSIONISME SIMBOLIK PADA MURID TUNA GANDA RUNGU WICARA SMALB YAYASAN PUTRA PANCASILA MALANG) Illahi, Azizun Kurnia; Saleh, Akhmad Muwafik; Riani, Yuyun Agus
Jurnal Interaktif Vol 3, No 2 (2010)
Publisher : Fakultas Ilmu Politik dan Ilmu Sosial, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (17.62 KB)

Abstract

Doing self adaptation is not easy. It needs (a) long process. The self adaptation to the society cannot be separated from the interaction and communication process, within this research was called as interpersonal communication. Adaptation is not only needed by a person who has a normal sensory. But it is also needed by someone that has incomplete sensory capability, (such) as double disability mute and deaf.The theme of interpersonal communication of double sensory disability deaf and mute adaptation to the social environment was taken because the context of the double sensory disability people must do activities (like) normal people. It makes researcher want to know more about the daily living of those people who have sensory ability limitation. This research is interesting because the sources are people with double sensory disability. Besides, in this research the researcher is going to learn vocal non-verbal language and also symbolic language that has been used in their daily life.The type of research that will be used in this research is qualitative and using symbolic interaction as the approaches. For the first time, symbolic interaction was introduced by Herbert Blumer in 1962. Herbert Blumer said that words of symbolic interaction refered to the typical character from interaction that happen between human. The typicality especially in a fact that human interpret or define action between one another and not suddenly react without a reason or reciprocal. So, human interaction is mediated by the usage of symbols, by interpretation or defining meaning of others actions.     Based on the result of the research and the explanation also based on the matter point, this research could be concluded that double sensory disability people of deaf and mute, do activities as the people with no sensory disability. They can socialize with the society and have strong will to be success. The interaction and also interpersonal communication that being done help them to built their self concept. The most influential factor on their self adaptation is experience. Bad experience can cause bad personality and it could be happen at the opposite.Key words:  Symbolic interaction, interaction, interpersonal communication.
Perancangan Strategi Komunikasi Pemasaran Terpadu Produk Air Minum Dalam Kemasan (Amdk) Q-Zulal Berbasis Pemberdayaan Masyarakat Anang Sujoko; fariza yuniar rakhmawati; Akhmad Muwafik Saleh; Misbahuddin Azzuhri
Journal of Innovation and Applied Technology Vol 6, No 1 (2020)
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/2020.006.01.8

Abstract

Program ini dilandasi potensi usaha Air Minum dalam Kemasan (AMDK) Q-Zulal yang dikelola Pondok Pesantren Nurul Haromain Kabupaten Malang.  Kendala pemasaran menjadi halangan produk Q-Zulal untuk dikonsumsi target segmen secara optimal. Pemasaran bertujuan untuk menumbuhkan relasi antara produk Q-Zulal dengan konsumen yang bertujuan mempertahankan pangsa pasar. Pemasaran dapat menciptakan dampak yang luar biasa jika dipadukan dengan komunikasi yang efektif dan efisien. Oleh karena itu perancangan strategi komunikasi pemasaran penting dilakukan. Pada era Industri 4.0 pemasaran bergerak pada marketing 4.0 yang menggabungkan interaksi perusahaan dengan pelanggan secara online dan offline.  Relasi yang humanis dengan pelanggan akan memperkuat customer engagement. Perumusan strategi komunikasi pemasaran terpadu produk Q-Zulal dilakukan melalui segmenting, targeting, dan positioning, analisis situasi dan analisis SWOT, kemudian perancangan alat promosi yang memadukan media tradisional dan media online.
Co-Authors Azizun Kurnia Illahi Fariza Yuniar Rakhmawati Misbahuddin Azzuhri Sujoko, Anang Yuyun Agus Riani