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All Journal Erudio: Journal of Educational Innovation PROFIT : Jurnal Administrasi Bisnis
Yusri Abdillah
Universitas Brawijaya
Economics, Econometrics & Finance Education

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Journal : PROFIT : Jurnal Administrasi Bisnis

 1 
MEWUJUDKAN LOYALITAS MELALUI PEMENUHAN HARAPAN PELANGGAN Yusri Abdillah
PROFIT: JURNAL ADMINISTRASI BISNIS Vol. 1 No. 2 (2007): PROFIT : Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (11.238 KB)

Abstract

Basically, brand has strategic position in determining a company success. The company must has business strategy in order to offend new customers and to defend present customers. It can be doneby increasing market, capturing market share, building barriers switching and increasing customer satisfaction. Nowadays, customer satisfaction become main goal of modern company. For creating  and preserving a company success, they must keep innovation continually and give big attention to customer by applying high service quality
INOVASI DAN PENGEMBANGAN PRODUK UKM HANDIKRAF UNTUK PASAR PARIWISATA DI BALI Yusri Abdillah
PROFIT: JURNAL ADMINISTRASI BISNIS Vol. 10 No. 2 (2016): PROFIT : Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (394.623 KB) | DOI: 10.21776/ub.profit.2016.010.02.5

Abstract

Tourism is a sector that has a comprehensive multiplayer effect and provide opportunities for a variety of industries to develop through service to the needs of tourists. This study discusses the role of tourism to the development of the handicraft industry as a supplier of souvenir at the tourist market. More specifically the study was conducted to examine the process of innovation in product development of small businesses producing crafts in Malang which sells its products to market tourism in Bali. The results showed that innovation in product development and behavior is dominated by the design desired by intermediaries compared to designs offered by the company. This indicates that the intermediaries had more accurate information about the preferences of the market compared with craft souvenir producers. Thus, the manufacturers producing handicrafts for souvenirs is more to position themselves as "peasant" in order to ensure the economic viability of production and yet have sufficient orientation towards market developments directly.
How Cultural Goods Called K-Pop is Accepted in Asian Market – An International Joint Venture Approach Alifia Saraswati; Yusri Abdillah; Cacik Rut Damayanti
PROFIT: JURNAL ADMINISTRASI BISNIS Vol. 17 No. 1 (2023): PROFIT : Jurnal Adminsitrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2023.017.01.7

Abstract

Nowadays, the cultural goods called K-Pop has spread around the world. Exportation of cultural goods is happening because of globalization that blurred the barrier of any state. The entry mode of the cultural goods exportation is considered easier than other exported goods since mostly people see that the usage of social media will result in making the cultural goods as something’s to be consumed with no meaningful modification. However, to give an absolute position in the target market, the focal company should have any information and knowledge about the local market. This knowledge and information are only be fulfilled by the local market company. This leads to the creation of the joint venture between the focal company and the local company. This research is explaining how the creation of joint venture between them is needed for the cultural goods exportation by using qualitative approach with case study method of SM Entertainment. This research is indicating that the entry mode toward target market in joint venture forms could also helping the exportation of cultural goods.
Co-Authors Alifia Saraswati Andriani Kusumawati Cacik Rut Damayanti Sunarti Sunarti Supriono Supriono