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Novil Dedy Andriatmoko
Agricultural Socio-Economics Departement, Brawijaya University
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Other

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FACTORS AFFECTING THE INTENTION TO PURCHASE ORGANIC VEGETABLES WITH THEORY PLANNED BEHAVIOUR APPROACH Septiadinur Rejeki; Novil Dedy Andriatmoko; Hery Toiba
Agricultural Socio-Economics Journal Vol 21, No 2 (2021): APRIL
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2021.021.2.3

Abstract

The recent modern healthy lifestyle is influenced by the selection of food ingredient such as organic vegetables. Organic vegetables are well known in community. But, the purchase of organic vegetables has decreased in the last few years because price has been high, packaging and quality have not been interesting, and low priority on organic vegetables than conventional vegetables. This research was conducted by the Theory Planned Behaviour (TPB) approach with 6 variables. Those are price, packaging, quality, attitude, subjective norms, and perceived behavioral control to analyze the effect of factor to the decreased purchase attitude and intention buy organic vegetables with Structural Equation Model (SEM)-Partial Least Square (PLS) analysis. The results showed that the following factors are price, quality, attitude, subjective norms, and perceived behavioral control have an effect to the decreased purchase attitude and intention buy organic vegetables. So, it can be a strategy for selling and consuming organic vegetables in the future.
FACTORS AFFECTING THE INTENTION TO PURCHASE ORGANIC VEGETABLES WITH THEORY PLANNED BEHAVIOUR APPROACH Septiadinur Rejeki; Novil Dedy Andriatmoko; Hery Toiba
Agricultural Socio-Economics Journal Vol. 21 No. 2 (2021): APRIL
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2021.021.2.3

Abstract

The recent modern healthy lifestyle is influenced by the selection of food ingredient such as organic vegetables. Organic vegetables are well known in community. But, the purchase of organic vegetables has decreased in the last few years because price has been high, packaging and quality have not been interesting, and low priority on organic vegetables than conventional vegetables. This research was conducted by the Theory Planned Behaviour (TPB) approach with 6 variables. Those are price, packaging, quality, attitude, subjective norms, and perceived behavioral control to analyze the effect of factor to the decreased purchase attitude and intention buy organic vegetables with Structural Equation Model (SEM)-Partial Least Square (PLS) analysis. The results showed that the following factors are price, quality, attitude, subjective norms, and perceived behavioral control have an effect to the decreased purchase attitude and intention buy organic vegetables. So, it can be a strategy for selling and consuming organic vegetables in the future.
Niat Adopsi Petani Dalam Menggunakan Teknologi Combine Harvester Aulya Roudlotul Jannah; Hery Toiba; Novil Dedy Andriatmoko
HABITAT Vol. 30 No. 2 (2019): August
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2019.030.2.9

Abstract

Kelangkaan tenaga kerja panen padi menyebabkan jadwal panen tertunda atau tidak tepat waktu. Keterlambatan panen dapat menyebabkan menurunnya kualitas maupun kuantitas hasil produksi. Salah satu jenis mesin pertanian dalam pengembangan pertanian modern saat ini adalah alat panen menggunakan Combine Harvester. Tujuan penelitian ini adalah untuk mengetahui sikap, norma subjektif dan kontrol perilaku terhadap niat adopsi petani dalam menggunakan teknologi Combine Harvester. Rancangan / metodologi / pendekatan responden yang dipilih sebagai sampel adalah petani yang mengetahui atau menerapkan Combine Harvester di Kecamatan Jetis, Kabupaten Mojokerto. Metode penelitian menggunakan probability dengan teknik simple random sampling. Teknik analisis data yang digunakan adalah Structural Equation Modelling (SEM) - Partial Least Suare (PLS) dengan 80 responden. Hasil penelitian yang diperoleh dari ketiga faktor adalah sikap, norma subjektif , dan kontrol prilaku berpengaruh positif terhadap niat petani dalam menggunakan teknologi Combine Harvester. Faktor norma subjektif adalah prediktor utama dalam mempengaruhi niat adopsi petani dalam menggunakan teknologi. Kemudian dilanjutkan oleh sikap petani dan kontrol perilaku.
Analysis of Production Factor Efficiency in Organic Rice Farming (Oryza sativa) (A Case in Sukorejo Village, Sambirejo Sub-district, Sragen District) Novil Dedy Andriatmoko
HABITAT Vol. 31 No. 1 (2020): April
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2020.031.1.1

Abstract

Central Java Province is the third largest rice producer in Indonesia (BPS, 2019). Sragen Regency has started developing organic rice since 2010 and the slogan for agriculture is "Go Organic". Sukorejo Village is one of the villages in Sambirejo sub-district as the center of organic rice production which is still under development. The problem faced is a low productivity due to a limited availability of production factors i.e. fertilizer and bio pesticides. It is engendered by the majority of farmers provide input traditionally. The allocative efficiency using the regression coefficient value of Cobb-Douglass was applied to analyze the efficiency of those production factors. The result of analysis showed that the value of using bio pesticides has not been efficiently obtained by NPMx/Px of 2.66. It displayed that the allocation use of the bio pesticides was still dearth of. The respondents used pesticides at 54 Lt/ha in average have not been efficient, therefore it needs to be enumerated to get the maximum production reaching 104.04 Lt/ha. While, the results of analysis revealed that the value of NPMx/Px allocation of labor was 1.28 in which the value was greater than one so that the allocation of labor in the study area was not efficient. With the use of labor at 93.6 HOK per hectare in one planting season, it indicated that the allocation was still inefficient. Farmers need to add the optimal use of labor to reach 120.25 HOK per hectare in one planting season.
Co-Authors Aulya Roudlotul Jannah Hery Toiba Hery Toiba Septiadinur Rejeki