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All Journal ASEAN Journal on Hospitality and Tourism Indonesian Management and Accounting Research
AHMAD AZMI M. ARIFFIN
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Humanities Economics, Econometrics & Finance Engineering Social Sciences

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CORPORATE MEETING DESTINATION CHOICE: THE INFLUENCE OF CONSUMPTION VALUES IN THE MALAYSIAN PERSPECTIVE AHMAD AZMI M. ARIFFIN
ASEAN Journal on Hospitality and Tourism Vol. 7 No. 1 (2008)
Publisher : Centre For Tourism Planning and Development

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Abstract

This study attempted to determine the influence of consumption value on the novelty preference for corporate meeting destination choice. The theory of consumption value as proposed by Sheth et al. (1991) was employed as the internal motivating drive to explain the choice between conventional and novel meeting destinations. The consumption value theory by Sheth et al. (1991) was the best typology to be employed in this study because of its multidimensional properties composed of both objective value (functional) and perceptual values (epistemic, emotional, social and conditional) attributes. A total of 75 corporate meeting planners drawn from public listed services organizations were involved. The main method of data collection was questionnaire survey and multiple regression analysis was employed as the main statistical technique. The results revealed that functional value exerted a negative effect on novelty preference while epistemic value was positively related to novelty preference for corporate meetings.
IDENTIFYING THE DOMINANT FACTOR OF EDUCATIONAL SERVICE QUALITY FOR THE FACULTY OF ECONOMICS AT MALIKUSSALEH UNIVERSITY Naufal Bachri; Jullimursyida Ganto; Ahmad Azmi M. Ariffin; Azhar Hj. Ahmad
Indonesian Management and Accounting Research Vol. 9 No. 1 (2010)
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2348.219 KB) | DOI: 10.25105/imar.v9i1.1290

Abstract

This study seeks to identify the dominant factor of educational service quality that influences the student satisfaction. This study was carried out at Faculty of Economics, Malikussaleh University in Indonesia involving five departments such as economics, management, business, accounting and secretarial. Only a total of 213 questionnaires were collected. The instruments were modified from Educational Service Quality (ESQ) model by Holdford and Patkar. SPSS (version 12.0) was used to run the data gathered. The exploratory factor analysis for students' response of educational service quality created five dimensions namely; facilities, faculty interpersonal behavior, faculty expertise, faculty communication and administration. The multiple regressions analysis showed that all dimensions simultaneously influenced students' satisfaction with a strong correlation. The t-test in the regression analysis indicated that the faculty communication dimension was the dominant dimension which influenced students' satisfaction whereas the interpersonal behavior dimension did not influence significantly the student& satisfaction. Thus, the Faculty needs to focus on employees' improvement because employees' satisfaction would influence students' satisfaction. Besides training to improve the knowledge and skills of employees, work motivation was also a key element that had to be considered by the Faculty of Economics.Keywords: educational service quality and satisfaction
Co-Authors Azhar Hj. Ahmad Jullimursyida Naufal Bachri, Naufal