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All Journal PARADIGMA Graduasi: Jurnal Bisnis & Ekonomi Kinerja: Jurnal Ekonomi dan Manajemen Eksis: Jurnal Riset Ekonomi dan Bisnis International Journal of Seocology JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur JIPkM Ekalaya: Jurnal Pengabdian Kepada Masyarakat Indonesia
Christiawan Hendratmoko Budi Istiyanto Ida Ayu Kade Rachmawati Kusasih
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Physics Public Health Social Sciences Other

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Journal : Graduasi: Jurnal Bisnis

 1 
Preferensi Pemilihan Perguruan Tinggi Swasta di Surakarta Istiyanto, Budi; Rosita, Rosita; Kosasih, Ida Ayu Kade
Graduasi: Jurnal Bisnis & Ekonomi Vol 27 (2012): Maret
Publisher : STIE Surakarta

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Abstract

College is a public institution that provides educational services to the community. Community preference in selecting colleges vary widely, because each individual has different desires in choosing a college. But in general, the level of public preference may be obtained based on the factors on which the consideration of the selection of a college.
Pengaruh Citra Produk Dan Periklanan Terhadap Keputusan Pembelian Jahe Wangi CV. INTRAFOOD Hidayat, Murshid; Istiyanto, Budi
Graduasi: Jurnal Bisnis & Ekonomi Vol 28 (2012): November
Publisher : STIE Surakarta

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Seeing the development of business growth beverage products Ginger: Jahe Mantap, Jahe Wangi Sido Muncul, Jahe Merah, and other products that bervarian ginger, competing to market their products. In order to attract buyers will require a good brand image and advertising heavily. Formulation of the problem in this study: 1) Is there any effect on the product image and advertising on purchase decisions? And 2) Which are the most dominant among the product image and advertising on purchase decisions?. The purpose of this study: 1) To determine the influence of advertising and the image of the product on purchase decision, and 2) to determine which is the most dominant among advertising and product image on purchase decisions.,The hypothesis is: 1) product image positive influence consumer purchasing decisions, 2) Advertising positive influence on consumer purchasing decisions; 3) Advertising has the most dominant effect influencing purchase decisions of fragrant ginger CV. Intrafood.Alat analysis used in the study were: Validity, reliability testing, regression analysis, t test, F test, and R2 The conclusion of this study were: 1) There is a positive and significant correlation between the image of the product on purchase decision fragrant ginger CV. Intrafood, 2) There is a positive and significant correlation between advertising on purchase decisions fragrant ginger CV. Intrafood; 3) There is a positive and significant correlation between the product image and advertising on purchase decisions fragrant ginger CV. Intrafood; 4) Advertising is the dominant factor affecting the purchase decision fragrant ginger CV. Intrafood. Based on the conclusion, it can be suggested that the company is expected to continue to maintain and enhance the advertising strategy is to intensify the advertisements in the electronic media and print media are very easily spread. For the image of the companys products is expected to improve the image of the product by improving quality and providing packaging and price that makes consumers interested to buy it.
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Konsumen di Indomaret Tawangsari Sukoharjo Jumiyati, Jumiyati; Hendratmoko, Christiawan
Graduasi: Jurnal Bisnis & Ekonomi Vol 33 (2014): November
Publisher : STIE Surakarta

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This study was carried out on Indomaret Minimarket in Tawangsari, Sukoharjo. The goal of the study are: (1) To know the influence of service quality (tangible, reliability, responsiveness, assurance, and empathy) toward consumers’ satisfaction in Indomaret Minimarket. (2) To know the dominant factor of service quality (tangible, reliability, responsiveness, assurance, and empathy) that influence toward consumers’ satisfaction in Indomaret Minimarket. The hypothesis drawnare: (1) Presummed that there are influence of service quality (tangible, reliability, responsiveness, assurance, and empathy) toward consumers’ satisfaction in Indomaret Minimarket. (2) Presummed that tangible has dominant influence toward consumers’ satisfaction in Indomaret Minimarket. The sample of this study is 100 consumers that shopped in Indomaret Minimarket, with primary data. Technique of Analysis applied are validity test, reliability test, multiple linear regression, t-test , F- test and coefficient of determination. The results of this study are: (1) There are simultaneous and significant influence of service quality (tangible, reliability, responsiveness, assurance, and empathy) toward consumers’ satisfaction in Indomaret Minimarket. (2) Tangibles has dominant influence toward consumers’ satisfaction in Indomaret Minimarket in Tawangsari, Sukoharjo
Co-Authors Andri Nurtantiono Andri Nurtantiono Azizah Nur Atikoh Dewi Indah Febrianti Florensia, Florensia Heny Kurnianingsih Ida Ayu Kade Kosasih, Ida Ayu Kade Jumiyati Jumiyati, Jumiyati Laely Nurjannah Muhammad Jalari Murshid Hidayat, Murshid Nuryanti, Penny Sukma Rosita Rosita Triatmono, Agus Wardana, Eko Kusuma Zia'ul Huda, Elida