Article Per Year (5 Year)
p-Index From 2019 - 2024
0
P-Index
This Author published in this journals
All Journal JAM : Jurnal Aplikasi Manajemen Journal of Business and Applied Management
John J.O.I. Ihalauw
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 6 Documents
Search

 1 
The Application of Environmentally Friendly Technology-Based System through Three Holistic Marketing Components: A Case Study* William.s Wijaya; Eristia Lidia Paramita; John J.O.I. Ihalauw
Jurnal Aplikasi Manajemen Vol 9, No 2 (2011)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (842.832 KB)

Abstract

Abstract. The roles in enhancing environment sustainability of a company producing gloves was studied. The objectives were to know the application of environmentally friendly technology-based system through internal marketing, societal responsible marketing, and integrated marketing concepts. The research questions: (1) how is the implementation of internal marketing regarding the waste handling; (2) how the societal marketing is implemented in all manufacturing processes; (3) how in accordance with integrated marketing, the green chemistry is carried out through clean technology, friendly environment and availability of raw materials. A case study design with data triangulation was employed. The analysis showed that the company hired and provided an excellent health service for 798 workers from the surrounding areas, fulfilled SR8600 standard and used eco-efficiency machines in its operations. Besides, it adopted ISO 14000, proactively performed societal marketing by producing biodegradable hand gloves, carried out eco-efficiency activities, and managed mutually satisfying relationships with key stakeholders. Finally, to create a green environment, the company performed waste treatment management, adopted energy efficiency measures, ensured the availability of raw materials to make products rapidly degraded by microorganisms hence better environment, and followed the stringent formal rules. The study inductively generated concepts and formulated a set of propositions leading to a proposed model. Keywords: internal marketing, societal responsible marketing, integrated marketing, corporate social responsibility, green chemistry
BISIKAN DARI BALIK LAYAR: NETNOGRAFI STRATEGI BISNIS BERORIENTASI PASAR Edi Purwanto; John J.O.I. Ihalauw
Journal of Business & Applied Management Vol 9, No 2 (2016)
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (389.065 KB) | DOI: 10.30813/jbam.v9i2.862

Abstract

Netnography is an interpretative approach to study consumer behavior from different cultures andcommunities in the cyberspace or Internet. The approach was also called as a “digital ethnography”or “virtual ethnography”. As a marketing research technique, “netnography” uses the informationsources published in the online forums. This research uses the reviews on zomato.com as a source ofdata to assess the market orientation development in business practice, especially at Restaurant X.The result of netnography analysis indicates that customer orientation, competitor orientation, interfunctionalcoordination and long-term focus are the dimensions of market orientation and should bedeveloped for customer satisfaction and loyalty leading forward to the business performance.
PERSEPSI GENERASI Y MENGENAI PEKERJAAN, KOMITMEN KERJA, DAN KEBERLANJUTAN KERJA Yudith Paramitha; John J.O.I. Ihalauw
Journal of Business & Applied Management Vol 11, No 2 (2018): Accredited by Ministry of Research, Technology and Higher Education of the Repu
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (411.514 KB) | DOI: 10.30813/jbam.v11i2.1351

Abstract

Fenomena perubahan demografis angkatan kerja yang mulai didominasi oleh kehadiran generasi Y sebagai angkatan kerja termuda tengah menarik perhatian para praktisi manajemen sumber daya nara, dimana karakteristik yang unik dan persepsi baru mengenai kehidupan bekerja mereka menjadi tantangan tersendiri bagi organisasi dan perusahaan. Penelitian ini bertujuan untuk memahami bagaimana persepsi generasi Y mengenai pekerjaan, komitmen kerja, dan keberlanjutan kerja mereka. Hasil penelitian menunjukkan bahwa persepsi Generasi Y mengenai pekerjaan yang dilakukan sekarang meliputi aspek motivasi diri, manajemen diri sendiri, manajemen keterhubungan, dan keseimbangan hidup. Generasi Y memandang komitmen kerja sebagai sikap keterikatan terhadap pekerjaan atau tempat mereka bekerja (keterlibatan kerja), yang ditunjukkan melalui niat yang kuat untuk mau bertahan di pekerjaan yang sama, sekalipun menemukan masalah di dalam pekerjaan (niat untuk bertahan). Faktor-faktor yang memengaruhi komitmen dan keberlanjutan kerja antara lain dari segi kemampuan mengelola stres, budaya kerja, dan pemberian kepercayaan.Kata kunci: persepsi, generasi-y, komitmen, keberlanjutan kerja
FAKTOR-FAKTOR PENDORONG DAN PENARIK CALON MAHASISWA MEMILIH JASA PENDIDIKAN TINGGI: STUDI KILAS BALIK Grace Putlia; John J.O.I. Ihalauw
Journal of Business & Applied Management Vol 9, No 2 (2016)
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (413.113 KB) | DOI: 10.30813/jbam.v9i2.860

Abstract

This retrospect study aims at studying the push and pull factors of prospective students in choosinghigher education services of the management program of study at Satya Wacana Christian University.This retrospect study uses grounded theory design with triangulation of data sources. The findingsshowed three push factors, namely suitable benefit offered, prospect‟s motivation, and trustedrecommendation. Twelve pull factors include service availability, promotion-mix, location, servicequality, relationship, reputation, communication, process, price, human resources, facility, andguarantee. A mini-theory comprising of a set of 17 propositions is proposed to be further tested infuture.Keywords: push factor, pull factor, mini-theory
TRANSFORMASI MODEL BISNIS GO-JEK UNTUK KEUNGGULAN-KOMPETITIF DALAM PERKEMBANGAN EKONOMI-BERBAGI DARI SUDUT PANDANG PELANGGAN Berta Salim; John J.O.I. Ihalauw
Journal of Business & Applied Management Vol 10, No 2 (2017)
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (833.834 KB) | DOI: 10.30813/jbam.v10i02.931

Abstract

Saat ini Go-jek adalah aplikasi untuk banyak layanan. Penelitian ini bertujuan untuk mengetahui pengaruhtransformasi model bisnis Go-jek untuk melestarikan keunggulan-kompetitif perusahaan dalamperkembangan ekonomi-berbagi dari sudut pandang pelanggan. Hasil penelitian menunjukkan bahwatransformasi model bisnis Go-jek dari hanya ojek daring menjadi aplikasi dengan banyak layananmengubah konsep bisnis Go-jek, yang nilai tambah yang dirasakan oleh pelanggan dan hal ini efektifmelestarikan keunggulan-kompetitif Go-jek dan memperkuat posisi Go-jek dalam perkembanganekonomi-berbagi.Kata Kunci: model bisnis, keunggulan kompetitif, ekonomi-berbagi
Pengaruh Kualitas Layanan, Promosi, Citra Merek Terhadap Kesetiaan Pelanggan yang di Mediasi Kepuasan Pelanggan pada Dealer Mitsubishi Setia Kawan Motor Group Tommy Law; John J.O.I. Ihalauw
Journal of Business & Applied Management Vol 9, No 1 (2016)
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1171.022 KB) | DOI: 10.30813/jbam.v9i1.897

Abstract

Dalam memenangkan persaingan saat ini setiap perusahaan harus menciptakan dan mempertahankan kesetiaan pelanggan mereka sehingga perusahaan bisa terus berkembang. Terwujudnya kesetiaan pelanggan akan berdampak positif terhadap perusahaan karena pelanggan akan terus menggunakan produk dalam jangka waktu yang lama. Kesetiaan pelanggan dapat tumbuh disebabkan oleh kepuasan pelanggan. Kepuasan pelanggan dapat tercipta oleh beberapa faktor, antara lain adalah kualitas layanan, promosi, dan citra merek. Penelitian dilakukan dengan menyebarkan kuesioner kepada 200 responden di 5 Dealer Setia Kawan Motor Group. Metode penelitian ini menggunakan purposive sampling. Hipotesis penelitian diuji menggunakan Structural Equation Modeling (SEM). Pengolahan data menggunakan AMOS 22. Hasil penelitian ini menunjukkan bahwa kualitas layanan, promosi, dan citra merek berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Kepuasan pelanggan berpengaruh positif dan signifikan terhadap kesetiaan pelanggan.Kata kunci: Kesetiaan Pelanggan, Kepuasan Pelanggan, Kualitas Layanan, Promosi, Citra Merek.
Co-Authors Berta Salim Edi Purwanto Eristia Lidia Paramita Grace Putlia Tommy Law William.s Wijaya Yudith Paramitha