Article Per Year (5 Year)
p-Index From 2019 - 2024
0
P-Index
This Author published in this journals
All Journal Sains: Jurnal Manajemen dan Bisnis
Arum Wahyuni Purbohastuti
Universitas Sultan Agenng Tirtayasa
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Keputusan Pembelian Merek Handphone di Kalangan Mahasiswa D3 Marketing Universitas Sultan Ageng Tirtayasa Arum Wahyuni Purbohastuti
Sains: Jurnal Manajemen dan Bisnis Vol 10, No 1 (2017): Desember
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (762.75 KB) | DOI: 10.35448/jmb.v10i1.4276

Abstract

This study aims to determine the factors that influence mobile brand purchasing decisions. Where The object of research is Student D3 Marketing University of Sultan Ageng Tirtayasa force year 2014. The method used in this study is a qualitative method of research that is descriptive and tend to use analysis. The samples taken were saturated samples because the total population was sampled by 44 students. Based on the research that has been done, the decision to purchase handphone brand among D3 Marketing students is influenced by several factors such as brand image, quality, price, features, warranty, access to get, needs, family factor.
Co-Authors