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All Journal Sains: Jurnal Manajemen dan Bisnis
Kintani Mayastika Dewanti
Universitas Padjadjaran
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Iklan di Media TV dan Kesadaran Merek Terhadap Proses Keputusan Pembelian Body Lotion Citra Kintani Mayastika Dewanti
Sains: Jurnal Manajemen dan Bisnis Vol 9, No 1 (2016): Desember
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (568.384 KB) | DOI: 10.35448/jmb.v9i1.5357

Abstract

The purpose of this research is to know the influence of advertising on TV medium and brand awareness towards buying decision process body lotion Citra (survey at female student of SMAN 1 Purwakarta). This research is using quantitative approach and processing method using path analysis with software SPSS ver.20. Data used primary data from 100 female student of SMAN 1 Purwakarta. This research shows that there is influence of advertising on TV medium and brand awareness towards buying decision process body lotion Citra at female student of SMAN 1 Purwakarta.
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