Sains: Jurnal Manajemen dan Bisnis
Vol 9, No 1 (2016): Desember

Pengaruh Iklan di Media TV dan Kesadaran Merek Terhadap Proses Keputusan Pembelian Body Lotion Citra

Kintani Mayastika Dewanti (Universitas Padjadjaran)

Article Info

Publish Date
30 Dec 2016

Abstract

The purpose of this research is to know the influence of advertising on TV medium and brand awareness towards buying decision process body lotion Citra (survey at female student of SMAN 1 Purwakarta). This research is using quantitative approach and processing method using path analysis with software SPSS ver.20. Data used primary data from 100 female student of SMAN 1 Purwakarta. This research shows that there is influence of advertising on TV medium and brand awareness towards buying decision process body lotion Citra at female student of SMAN 1 Purwakarta.

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Journal Info
Sains: Jurnal Manajemen dan Bisnis
Website

Abbrev

jsm

Publisher

Universitas Sultan Ageng Tirtayasa

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

The Journal of Management and Business is a journal containing scientific articles on financial management, marketing management, human resource management, operational management, strategic management, good corporate governance, business, management information systems, organizational behavior, and ...